Digital Marketing Process Review. Every business needs to review their digital marketing on at least an annual basis to ensure that they are doing the right things, at the right time and in the right place. Digital Marketing is a fast moving field as technologies are developed and usage adapts. This presentation takes you through a strategic review of your digital marketing.

1. How to
Integrate
Digital
Marketing
into your
business

2.  What is your ultimate goal for your
business?
 What would you like the business to
be doing in 3 years time?
Business Objectives

3. Market Analysis
What’s happening in your market
place?
What are your competitors doing?
What will affect your business?
 Socially
 Technologically
 Economically
 Environmentally
 Politically

4. Key Messages
With a good understanding of your
market, what are they key messages
you want to get across?
What is the best way for you to
engage with your prospects and
customers?
What content would your prospects
and customers find most useful?

5. Web Site Review
What message does your web site
convey?
How easy is to use?
What do you do to keep it up to date?
What process do you have in place to
add regular content to it?
How does the web site engage with
the visitors?

6. Keyword Strategies
What keywords are important to your
company?
What keywords do your customers
use to find you?
What analysis have you done to
ensure you are targeting the right
keywords?

7. Content & Articles
How many articles a month do you
write for your news/case
studies/expert articles?
What engagement do you get with
your customers?
What feedback do you get from your
readers?

8. Social Media
Which social media sites are
appropriate for your business?
What effort do you put into
developing your presence on those
sites?
What presence do your competitors
have?
How often do your customers engage
with you on the social media sites?

9. Outbound Email
What do you send to your prospects
and customers whose email you
have?
How often do you send them
information that helps them (rather
than sells to them)?
What have you done to segment the
list so that email recipients only get
what is relevant?

10. Inbound Marketing
What do you do to get prospects and
customer email addresses?
What do you do to ensure you have
permission to email them
information?
Do you have contact forms on your
web site?
Do you exchange information such as
downloadable reports etc in exchange
for their email address?

11. Measurement
What activity in your digital
marketing do you measure?
How often do you measure it?
Whose sees the results?
How often do they see results?
What actions result from analysing
the results?

12. Making it Happen
If you are struggling to get Digital
Marketing to work in your business,
give Peter Dickinson a call on 0845
053 7417 or email growth@kub-
uk.net for a free confidential chat
with no obligation.