1. - Wikibrands OPMA - Being Pharma Social Sean Moffitt @seanmoffitt
March 2014
Toronto
@wikibrands
@crowdweek
2. Look in the digital mirror…
How many of you have 303 Facebook friends?
How many of you use check your smartphone 150 times per
day?
How many of you would rather lose your sense of smell than
technology?
How many of you update their LinkedIn profile regularly?
How many of you have been dumped via text message?
11. Canadians Love Online, Mobile, Social and
Video
87% of Canadians access the Internet Everyday
Online PC Time – Ranks 1st globally - 45 hours per month
Video - Ranks 2nd globally – 25 hours per month/291 videos
Social Media – 82% of us are social networkers
Facebook (19MM users) –#1 globally in daily returns and friends
74% of Facebook users come back daily
Twitter (11MM) - #5 Globally, surf twice as much vs. average people
Linkedin (7MM) - #3 Globally, 50% senior
management/owners/executives
Gaming - ranked top 10 in social gaming, 58% of us game/90% of youth
Mobile – 91% of us have a mobile phone, 62% of them are now
smartphones, #1 iPad nation
13. #1 EDUCATION
#6 RETAIL
#2 ENTERTAINMENT
#3 MEDIA
#4 ECOMMERCE
#5 HEALTH CARE
#9
#7
#10 NOT-FOR#8 TELECOMMUNICATIONS
CONSUMER/HOUSEH
FINANCE/BANKING
PROFITS
OLD GOODS
Digital is Reinventing Industries
2013 Proprietary and Confidential-Wikibrands
13
16. – At the highest meta
level, What is Really going
On Here To Drive Digital
Ahead?
17.
18. The Top 13 Trends That Are Changing Business at
The Top 13 Trends That Are Changing Business at
Breakneck Speed
Breakneck Speed
19. The Role Of Pharma in Social Media?
The Rich Cousin – Investor
The Cool Nephew – Lifestyle Appeal
The Well-Travelled Uncle – Wisdom
The Supermodel Niece – Aesthetically
Appealing
The Friendly Aunt - The Social
Ringleader
The Family Consigliere- Helps Solve
Things
20. Ideas trump Technology
Great ideas that spread are rare and valuable
#1 Conversation Worthy Idea/Concept
#2 Great Product/Brand
#3 Customer Experience provided
#4 The Audience who Participates
#5 Culture/employees of a Company
#6 Method in which it interacts w/ its audience
#7 Incentives for referral
#8 Strong process
#9 Creative/design used
#10 Tools/technology platforms built
Source: Wikibrands Buzz Report
47. CONTENT FREQUENCY –
If the Customer is King, then Content is Queen
Activity per
Month
Great
Good
Minimum
Blog Posts
30+
12
5
Tweets
400
200
100
Facebook
Posts
Video
60
30
15
8
4
1
Email
8
4
1