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What Can Be in a
Social Media Policy?
Human-Resources.KakushinWebinars.com
From the presentation of
Wim Boiten
AB Enzymes, Germany
Global Director Human Resources
HR Webinar Series: Social Media for HR Talent Acquisition
(recording of the webinar available)
Code of conduct or netiquette
The policy can be a very general code
of conduct on what is expected of
people, how they should behave, or it
can specify netiquette -good behaviour.
Loyalty and clarity of roles
Summarise the loyalty expected from
employees on social media and also
clarify their roles:for examplewhen
you are posting as an employee
vs.when you are posting as a private
person.
Profile maintenance
and style guide
How you should maintain your
profile, what needs to be on it, as well
as how your function should be
described.
Profile change after ending
employment
This is something that companies think
less about, but is still important. You
might also specify that people have to
change their profile upon completing
their employment. You can agree this
formally when they leave or describe
it in the exit policy.
Recommendation rules
Who can recommend who, and how.
Recommendations are a powerful tool and
you should be careful with the
recomendation of people on Linkedin
which are still a part of your organisation.
A good internal rule for HR and managers
may be to only recommend people which
are leaving the company.
Ownership of groups
If for example your organisation has
started a few groups and you have
asked your employee to manage one or
more groups, you should make sure
that when exiting, this person returns
administration of the group to relevant
colleagues.
HR Webinar Series: Social Media
for HR Talent Acquisition
Click to watch the full recording at
KakushinWebinars.com
Thank you for your attention
Take a look at our upcoming HR webinars:
Human-Resources.KakushinWebinars.com
Thank you for your attention
Take a look at our upcoming HR webinars:
Human-Resources.KakushinWebinars.com

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What can be in a social media policy?

  • 1. What Can Be in a Social Media Policy? Human-Resources.KakushinWebinars.com From the presentation of Wim Boiten AB Enzymes, Germany Global Director Human Resources HR Webinar Series: Social Media for HR Talent Acquisition (recording of the webinar available)
  • 2. Code of conduct or netiquette The policy can be a very general code of conduct on what is expected of people, how they should behave, or it can specify netiquette -good behaviour.
  • 3. Loyalty and clarity of roles Summarise the loyalty expected from employees on social media and also clarify their roles:for examplewhen you are posting as an employee vs.when you are posting as a private person.
  • 4. Profile maintenance and style guide How you should maintain your profile, what needs to be on it, as well as how your function should be described.
  • 5. Profile change after ending employment This is something that companies think less about, but is still important. You might also specify that people have to change their profile upon completing their employment. You can agree this formally when they leave or describe it in the exit policy.
  • 6. Recommendation rules Who can recommend who, and how. Recommendations are a powerful tool and you should be careful with the recomendation of people on Linkedin which are still a part of your organisation. A good internal rule for HR and managers may be to only recommend people which are leaving the company.
  • 7. Ownership of groups If for example your organisation has started a few groups and you have asked your employee to manage one or more groups, you should make sure that when exiting, this person returns administration of the group to relevant colleagues.
  • 8. HR Webinar Series: Social Media for HR Talent Acquisition Click to watch the full recording at KakushinWebinars.com
  • 9. Thank you for your attention Take a look at our upcoming HR webinars: Human-Resources.KakushinWebinars.com
  • 10. Thank you for your attention Take a look at our upcoming HR webinars: Human-Resources.KakushinWebinars.com