kickoff 2d semester (2012/2013)

1. Minor Multimedia Ad Agency
communication & multimedia design
donderdag 7 februari 13

2. Minor Multimedia Ad Agency @ CMD
“Creating, designing and producing
identities, publicity and campagnes
with multimedial solutions”
donderdag 7 februari 13

3. Minor Multimedia Ad Agency @ CMD
Art Direction Design, visualisation
Copywriting Concepting, Text
Marketing SEO, AdWords, Social Media
Account Projectmanagement *
donderdag 7 februari 13

4. Disciplines & fields:
• Multimedia, Social Media
• Colour, typography, logo, print, webdesign
• Marketing- and communication strategies
• Copywriting, press releases, webtext
• Viral campagnes, guerrilla marketing
• Search Engine Optimalisatie (SEO)
donderdag 7 februari 13

5. Teachers and consultants:
• Gerdien Dijkstra - Centre of Expertise
• Sake Jan Velthuis - Marketing, Entrepeneurship
• Jacco de Weerd - Marketing, Entrepeneurship
• Hendrik Tillema - Design, Photography
• Merel Laferte - PPD, Concepting, Art
• Mara van Rooij - PPD, Communication
• Lolkje van de Kooi - PPD, Drawing, Concepting
• Margreet Oostenbrug- Projectmanagement
• Sven Stelpstra - Student assistant
• Peter Wassenaar - Design, Copywriting, everything else...
donderdag 7 februari 13

6. Guest lectures: (onder voorbehoud)
• David Kroese - Groots design
• Douwe Huitema - BW H Designers, print
• Ritsko van Vliet - Free Publicity
• Martin Rijpstra - Photography
• Christoph Riechert - Package design, Corp. Language
• Sjef Smeets - Guerrilla marketing
donderdag 7 februari 13

7. Projectmanagement and duo’s
donderdag 7 februari 13

8. Projectmanagement?
• Application letter (job interviews)
• Motivation & learning goals
• 3 projects
eMail: Thursday before 18.00 to Peter and Margreet
p.wassenaar@nhl.nl - m.i.oostenbrug@nhl.nl
donderdag 7 februari 13

9. Duo?
• Motivational letter
• Complementary competences / disciplines
(art director/copywriter, designer/programmer, etc)
• 3 projects
eMail: Thursday before 18.00 to Peter
p.wassenaar@nhl.nl
donderdag 7 februari 13

10. Minor Multimedia Ad Agency @ CMD
Who are you?
• Profile CMD site (photo, email, phone)
• PPD, portfolio (getting to know you)
• Sharing (community, give & get, workshops, etc)
• Twitter: @MMReclBureau
• Facebook.com/MultimediaalReclamebureau
donderdag 7 februari 13

11. http://www.facebook.com/MultimediaalReclamebureau
donderdag 7 februari 13

12. What and when?
• Working on 2 projects (2x5 weken)
• Projectgroups and duo’s
• Midterm evaluations, presentations
• Assessment
donderdag 7 februari 13

13. KICKOFF 6/2 DEADLINE 1
Introduction, briefs, PDP Spring-break PROJECT 1
wk 6 wk 7 wk 8 wk 9 wk 10 wk 11 wk 12 wk 13
6/2 25/2 28/3
Easter weekend
DEADLINE 2
Evaluation 1 PROJECT 2 May holiday
wk 14 wk 15 wk 16 wk 17 wk 18 wk 19 wk 20 wk 21
2/4 8/4 24/5
19/6
DEADLINE 3
Evaluation 2 PRODUCTION, QMI, POLISHING Assessment weeks
wk 22 wk 23 wk 24 wk 25 wk 26 wk 27
27/5 3/6
donderdag 7 februari 13

14. Planning next week:
Thursday feb. 7:
- 10.00: Start in D2.026
Minor information, community setting, temporary groups, etc
Lecture: Mad Men (Peter)
- 12.00: Lunch (Sven)
- 13.00: PPD, Getting to know eachother (Mara)
- 18.00: deadline letters projectmanagers and duo’s (Peter, Margreet)
donderdag 7 februari 13

15. Planning next week:
Friday feb. 8:
- 11.00: Start in D2.026
Lecture: Art in advertising (Peter)
- 14.00: Projectmanagers, duo’s, projects
donderdag 7 februari 13

16. Planning next week:
Monday feb. 11:
- 10.00: Start in D2.026
- 11.30: Lecture Learninggoals and mindmapping (Sake Jan)
- 14:00: Briefing projectmanagers (Margreet)
- 15:00: Pitch projectmanagers / project
donderdag 7 februari 13

17. Planning next week:
Tuesday feb. 12:
- All teachers absent
- 10.00: Applications students (projectmanagers)
- 16:00: Groups formed
- all day: LAN party, movies, design documentaries (Sven)
donderdag 7 februari 13

18. Planning next week:
Wednesday feb. 13:
- 10.00: Filmhuis: Upload Cinema “Me The Media” (Hendrik)
- 14.00: Lecture Communicationplan (Sake Jan)
donderdag 7 februari 13

19. Planning next week:
Thursday feb. 14:
- 10.00: PDP production (Mara, Peter)
- 12.00: Lecture Guerrillamarketing (Sjef Smeets)
donderdag 7 februari 13

20. Planning next week:
Friday feb. 15:
- PDP’s ready!
- 11.00: Lecture Art History (Merel)
- 13.00: Museum Groningen
First projectweek after the spring break!
donderdag 7 februari 13

21. Client Pitches:
Animal Welfare - promotional campaign - Marko Ruis
Kitchenstudio Kleyne Sint Jacob - promotional campaign - Tim Laning
Windmill “de Hoop” - Visual identity, redesign website - Geesje Duursma
Ark Fryslan - promotional campaign - Loes de Vries
EemsDelta College - promotional campaign - Jan Steenmeijer
Dining at the Farm - promotional campaign - Jenneke v/d Heide
Floor Ghana - Visual identity - Gerdien Dijkstra
CMD game event - Visual Identity, look & feel - Birgitte Jansen
minor Entrepreneurship - Interactive pdf - Sake Jan Velthuis
minor Entrepreneurship - Key visuals - Sake Jan Velthuis
Centre of Expertise - promotional campaign - Jolanda Postma
donderdag 7 februari 13