Virtual beacons are a budget friendly alternative to physical beacons, such as iBeacon or Eddystone beacons. They work using the location services on mobile or wearable devices - virtual beacon is tied to a GPS coordinate with given range, which is less accurate than with physical beacons (approx. 200m).

1. Virtual beacons
@Lime_CompanyLime
at Lime Connect for Places

2. Contents
• Virtual vs. physical beacons
• How do virtual beacons work?
• Virtual beacons at Lime Connect
• Use-cases for virtual beacons

3. Virtual vs. physical
beacons

4. Virtual beacon Physical beacon
• GPS coordinates and radius
• Uses location services
• Accuracy - 200m
• Max. range - unlimited
• No instalation cost
• iBeacon device identifiers
• Uses Bluetooth signal
• Accuracy - 0.1m
• Max. range - 20m (in average)
• Installation, charging and securing
required

5. How do virtual
beacons work?

6. • App regularly fetches virtual beacons
nearby and monitors regions they define
1
Virtual beacon A
Virtual beacon B
(too far)
Whenever device location changes significantly, device asks for virtual beacons near
its GPS coordinate and starts monitoring the regions they define using geofencing.
GPS coordinate
Virtual beacon A
monitor virtual beacon A

7. • Whenever a region is entered or exited,
app asks our cloud service for content
2
Device recognizes if a region
defined with virtual beacon was
entered or exited.
Device sends a request to the
cloud service using the virtual beacon
identifier, receives the relevant content.
Proximity
Virtual beacon A
Content A

8. • Mobile application displays the content
associated with given virtual beacon.
3

9. Virtual beacons
at Lime Connect

10. Virtual beacon support
• Definition and overview of virtual beacons
• Create content rules and campaigns
• Detailed analytics for virtual beacons

11. Physical beacon (iBeacon)

12. Virtual beacon (geofence)

13. Use-cases for
virtual beacons

14. Use virtual beacons …
• When covering large regions (>200m)
• Where physical beacons can’t be installed
• To extend coverage of physical beacons
• As a budget friendly place tagging

15. Examples …

16. Airports or large bus / railway stations

17. Covering country borders, regions or whole cities

18. Shopping malls and shopping galleries

19. Small cities with a single venue to cover or with low
population density

20. Contact us
hello@lime-company.eu
Do you have questions?