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Information Consumption 2010: Portable, Participatory and Personal

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Pew Research Center's Internet & American Life Project
Pew Research Center's Internet & American Life Project

This presentation highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information.

TechnologieActualités & Politique
1  sur  48
Information Consumption 2010: Portable, Participatory and Personal Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project New Jersey Arts Marketers Media Roundtable June 14 th , 2010
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Today’s Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object]
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The Basics
The Basics
The Basics
The Basics
The Basics
The Basics
The Basics ,[object Object],[object Object],[object Object],[object Object]
The Basics Percent of Online Adults Who Use Social Media
The Basics Percent of Online Adults Who Use Social Media
The Basics
The “New” Information Ecology
Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet The “New” Information Ecology
The “New” Information Ecology Print local newspaper (50%) Print national newspaper (17%) Radio (54%) Internet (61%) Local TV news (78%) National TV news (73%) Menu of Choices for News on a Typical Day
The “New” Information Ecology Where Americans get their news and information on a typical day
The “New” Information Ecology ,[object Object],[object Object],[object Object]
The “New” Information Ecology Young Adults are the Least Avid News Consumers
71% of American adults ever get news or information online The majority of online news consumers are under age 50 The Online News Consumer
71% of American adults ever get news or information online Almost a third of online news consumers are under age 30 The Online News Consumer *The median age of online news consumers is 40
The Online News Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Online News Consumer % of Online News Consumers Who Use Each Site on a Typical Day Most Popular Online Sources for News and Information
The Online News Consumer % of Online Adults Who Get News/Information Online About Each Topic What Are the Most Popular Online News Topics?
The Online News Consumer % of Online News Consumers Who Say Each Feature is Important Most Popular Features of Online News Sites
The Online News Consumer How many websites, if any, do you routinely rely on for news and information? % of Online News Consumers
The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers
The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 7% of all people who get news online have a favorite online news source they would be willing to pay for
The Online News Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online News ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online information is portable
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online information is participatory
[object Object],[object Object],Online information is participatory
[object Object],[object Object],[object Object],Online information is personalized
Tips for Success in the “New” Information Ecology
Tips for Success in the “New” Information Ecology
No longer think like this… Your organization Patron Patron Patron
Now think like this…
How to become a node in people’s social networks
Tips on becoming a node in a social network ,[object Object],[object Object],[object Object],[object Object],[object Object]
More tips on becoming a node in a social network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The four A’s of online information flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The four A’s of online information flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finally…. BE READY FOR THE SPOTLIGHT!! You never know when your material will go viral, be picked up by a major organization, or create/mobilize a community or following
Finally…. EMBRACE THE OPPORTUNITIES!! The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:
Available at www.pewinternet.org... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Information Consumption 2010: Portable, Participatory and Personal

  • 1. Information Consumption 2010: Portable, Participatory and Personal Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project New Jersey Arts Marketers Media Roundtable June 14 th , 2010
  • 2.
  • 3.
  • 4.
  • 11.
  • 12. The Basics Percent of Online Adults Who Use Social Media
  • 13. The Basics Percent of Online Adults Who Use Social Media
  • 16. Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet The “New” Information Ecology
  • 17. The “New” Information Ecology Print local newspaper (50%) Print national newspaper (17%) Radio (54%) Internet (61%) Local TV news (78%) National TV news (73%) Menu of Choices for News on a Typical Day
  • 18. The “New” Information Ecology Where Americans get their news and information on a typical day
  • 19.
  • 20. The “New” Information Ecology Young Adults are the Least Avid News Consumers
  • 21. 71% of American adults ever get news or information online The majority of online news consumers are under age 50 The Online News Consumer
  • 22. 71% of American adults ever get news or information online Almost a third of online news consumers are under age 30 The Online News Consumer *The median age of online news consumers is 40
  • 23.
  • 24. The Online News Consumer % of Online News Consumers Who Use Each Site on a Typical Day Most Popular Online Sources for News and Information
  • 25. The Online News Consumer % of Online Adults Who Get News/Information Online About Each Topic What Are the Most Popular Online News Topics?
  • 26. The Online News Consumer % of Online News Consumers Who Say Each Feature is Important Most Popular Features of Online News Sites
  • 27. The Online News Consumer How many websites, if any, do you routinely rely on for news and information? % of Online News Consumers
  • 28. The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers
  • 29. The Online News Consumer Do you have a favorite online news source, or do you not have a favorite? % of Online News Consumers Only 7% of all people who get news online have a favorite online news source they would be willing to pay for
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Tips for Success in the “New” Information Ecology
  • 37. Tips for Success in the “New” Information Ecology
  • 38. No longer think like this… Your organization Patron Patron Patron
  • 39. Now think like this…
  • 40. How to become a node in people’s social networks
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. Finally…. BE READY FOR THE SPOTLIGHT!! You never know when your material will go viral, be picked up by a major organization, or create/mobilize a community or following
  • 46. Finally…. EMBRACE THE OPPORTUNITIES!! The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:
  • 47.
  • 48.

Notes de l'éditeur

  1. And most significant, indications are that wireless is lessening the digital divide between white and non-white adults. (Bullet 2 – staggering) Nonwhite adults are more likely to go online via cell, AA are the most active users of the mobile internet, and AA mobile use is growing at rates higher than Hispanic and white mobile use