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@SusannahFox @PewResearch

Mobile Health in Context:
How Information is Woven Into Our Lives
U.S.: 91% own a cell phone
U.S.: 63% of cell phone owners use mobile internet
What do we mean by “lower income”?
• Based on reported annual household income

• Categories collected: <10k, 10-20k, 20-30k, 3040k, 40-50k, 50-75k, 75-100k, 100-150k, and 150k+
• Around 10-20% of respondents typically don’t report
(or don’t know) income
• Limited ability to subdivide the lower-income
population. But it tends to skew towards non-white;
youth and seniors; low education; urban/rural
Cell ownership > internet use
98%

90%

98%

97%

96%

97%

96%

$75,000 $99,999

$100,000 $149,999

$150k or more

96%

100%
87%

87%

89%

92%

83%

80%

+13

92%

+17

85%

84%

$20,000 $29,999

$30,000 $39,999

94%

70%
70%

70%

<$10k

$10,000 $19,999

60%
50%
40%
30%
20%
10%
0%

Use the internet

$40,000 $49,999

$50,000 $74,999

Own a cell phone
Smartphone or non-smart phone? Depends on
your income…
100%

80%

34%
43%

49%

51%

54%

61%
73%

60%

40%

82%

81%

16%

16%

49%
44%

37%

38%

37%

35%

20%

25%
17%

13%

14%

11%

9%

0%
LT $10k

$10,000 $19,999

$20,000 $29,999

No cell phone

$30,000 $39,999

$40,000 $49,999

4%

2%

2%

3%

$50,000 $74,999

$75,000 $99,999

$100,000 $149,999

$150k+

Cell, not a smartphone

Smartphone
…but especially your age
Smartphone ownership by age/income
100%
90%

87%

81%

80%

77%
72%
68%

60%
47%
43%

40%
40%

22%

21%

20%
8%

0%

18-29

Less than $30,000

30-49

50-64

$30,000-$74,999

65+

$75,000 or more
Worldwide: 86% Own Cell Phones
% Own a cell phone

73

82

85

86

2011

2012

50

2002

2007

2010

Based on median % across 12 nations where 2012, 2011, 2010, 2007 and 2002 data are
available.
U.S.: 81% of cell phone owners text
Online videos are a health education opportunity
Location-aware, real-time information is another
opportunity
39% of U.S. adults are caregivers
U.S.: 45% of adults live with chronic conditions
• 25% high blood pressure
• 13% asthma, bronchitis, emphysema, or other lung
conditions

• 11% diabetes
• 7% heart disease, heart failure, or heart attack
• 3% cancer
• 16% any other chronic problem or condition
• 78% of U.S. adults living with chronic health
conditions say they own a cell phone, compared with
91% of those who report no conditions.
31% of cell phone owners look up health information
on their phones (2012)
1 in 5 smartphone owners has a health app (2012)
Thank you!
Susannah Fox
Pew Research Center
sfox@pewinternet.org
@SusannahFox
Reports, data sets: pewinternet.org
Blog: susannahfox.com

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Mobile Health in Context: How Information is Woven Into Our Lives

  • 1. @SusannahFox @PewResearch Mobile Health in Context: How Information is Woven Into Our Lives
  • 2. U.S.: 91% own a cell phone
  • 3. U.S.: 63% of cell phone owners use mobile internet
  • 4. What do we mean by “lower income”? • Based on reported annual household income • Categories collected: <10k, 10-20k, 20-30k, 3040k, 40-50k, 50-75k, 75-100k, 100-150k, and 150k+ • Around 10-20% of respondents typically don’t report (or don’t know) income • Limited ability to subdivide the lower-income population. But it tends to skew towards non-white; youth and seniors; low education; urban/rural
  • 5. Cell ownership > internet use 98% 90% 98% 97% 96% 97% 96% $75,000 $99,999 $100,000 $149,999 $150k or more 96% 100% 87% 87% 89% 92% 83% 80% +13 92% +17 85% 84% $20,000 $29,999 $30,000 $39,999 94% 70% 70% 70% <$10k $10,000 $19,999 60% 50% 40% 30% 20% 10% 0% Use the internet $40,000 $49,999 $50,000 $74,999 Own a cell phone
  • 6. Smartphone or non-smart phone? Depends on your income… 100% 80% 34% 43% 49% 51% 54% 61% 73% 60% 40% 82% 81% 16% 16% 49% 44% 37% 38% 37% 35% 20% 25% 17% 13% 14% 11% 9% 0% LT $10k $10,000 $19,999 $20,000 $29,999 No cell phone $30,000 $39,999 $40,000 $49,999 4% 2% 2% 3% $50,000 $74,999 $75,000 $99,999 $100,000 $149,999 $150k+ Cell, not a smartphone Smartphone
  • 7. …but especially your age Smartphone ownership by age/income 100% 90% 87% 81% 80% 77% 72% 68% 60% 47% 43% 40% 40% 22% 21% 20% 8% 0% 18-29 Less than $30,000 30-49 50-64 $30,000-$74,999 65+ $75,000 or more
  • 8. Worldwide: 86% Own Cell Phones % Own a cell phone 73 82 85 86 2011 2012 50 2002 2007 2010 Based on median % across 12 nations where 2012, 2011, 2010, 2007 and 2002 data are available.
  • 9. U.S.: 81% of cell phone owners text
  • 10. Online videos are a health education opportunity
  • 11. Location-aware, real-time information is another opportunity
  • 12. 39% of U.S. adults are caregivers
  • 13. U.S.: 45% of adults live with chronic conditions • 25% high blood pressure • 13% asthma, bronchitis, emphysema, or other lung conditions • 11% diabetes • 7% heart disease, heart failure, or heart attack • 3% cancer • 16% any other chronic problem or condition • 78% of U.S. adults living with chronic health conditions say they own a cell phone, compared with 91% of those who report no conditions.
  • 14. 31% of cell phone owners look up health information on their phones (2012)
  • 15. 1 in 5 smartphone owners has a health app (2012)
  • 16. Thank you! Susannah Fox Pew Research Center sfox@pewinternet.org @SusannahFox Reports, data sets: pewinternet.org Blog: susannahfox.com

Notes de l'éditeur

  1. 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.29% of cell owners describe their cell phone as “something they can’t imagine living without.&quot;
  2. Non-whites: Among those who use their phone to go online, six in ten Hispanics and 43% of African-Americans are cell-mostly internet users, compared with 27% of whites. Young adults: Half of cell internet users ages 18-29 mostly use their cell phone to go online. The less-educated: Some 45% of cell internet users with a high school diploma or less mostly use their phone to go online, compared with 21% of those with a college degree.The less-affluent: Similarly, 45% of cell internet users living in households with an annual income of less than $30,000 mostly use their phone to go online, compared with 27% of those living in households with an annual income of $75,000 or more.
  3. But just 9% of cell phone owners say they receive any text updates or alerts about health or medical issues. 
  4. 50% of online video watchers say they watch educational videos.
  5. 70% of cell phone owners – 86% of smartphone owners – get real-time info on their phones.Example of location-aware, real-time health care social media: AIDS.gov Service Locator widget
  6. 87% percent of caregivers in the U.S. own a cell phone and, of those, 37% say they have used their phone to look for health or medical information online. 84% of non-caregivers own a cell phone and 27% have used their phone to look online for health information.(Based on September 2012 survey data)
  7. Younger cell owners, women, and those with higher education are more likely to use health apps.