Social Media & Young Adults: Challenges & Opportunities for STD Prevention
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In this talk, delivered to CDC's 2010 STD Prevention conference in Atlanta, Amanda discusses how teens and young adults use tools for electronic and digital communication and what public health workers need to know as they tailor campaigns to a target audience.
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Social Media & Young Adults: Challenges & Opportunities for STD Prevention
- 1. Social Media & Young Adults: Challenges and Opportunities for STD Prevention Amanda Lenhart Pew Internet Project National STD Prevention Conference CDC March 9, 2010
- 10. More Millennials are cell-only
- 15. More Millennials connected On the Go
- 17. Online social network sites
- 23. What is Twitter?
- 25. Twitter
- 34. Thanks! Amanda Lenhart Pew Internet & American Life Project http://www.pewinternet.org [email_address] @amanda_lenhart (Twitter)
Notes de l'éditeur
- 76% of families with 12-17 yos have bbd, up from 71% in Feb 2008. Low income/ low parent education less likely to have bbd Black families less likely to have bbd than white families.
- Why is it important to know whether people have broadband, or use cell phones? Because it affects their access to people and information and it impacts how information can be delivered or accessed by that person. On dial up? Video isn’t the best. Accessing via cell phone – need a minimalist website for mobile browsing. Different expectations for push vs pull information on email than cell phone. Also issues of literacies of all kinds – media – do people know how to assess the value and veracity of (online) information? And textual – do users know how to read and comprehend text?
- No other demographic difference in cell phone ownership
- Also text more frequently – 80% of 18-29 who text texted in the last 24hrs. Compared to 48% of all adult texters. Data from PRC Millennials Report and Teens and Distracted Driving report. Sept 2009 and Jan 2010 data
- More in the know your audience vein… Male, high ed, higher income