Content Ops is Tops!
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The document discusses content operations (content ops) and how it is becoming crucial as web content complexity increases. It outlines the five C's of content ops: CMS, communication, cache, context, and curation. It then provides more details on each of these areas, including different types of CMS's (open source, proprietary, custom), how to effectively communicate about content across teams, optimizing content delivery through caching, adding context through metadata and markup, and curating content on a site.
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Content Ops is Tops!
- 1. CONTENT OPS IS TOPS! MOLLY BYRNES @MABFIRE #NYCM JUNE 20, 2012 Monday, June 25, 12
- 2. CONTENT WHAT? Monday, June 25, 12
- 3. CONTENT OPS AND ENTROPY Content Operations is becoming crucial as the complexity of content on the web increases. Monday, June 25, 12
- 4. FIVE C’S OF CONTENT OPS • CMS • Communication • Cache • Context • Curation Monday, June 25, 12
- 5. Monday, June 25, 12
- 6. Monday, June 25, 12
- 7. Monday, June 25, 12
- 8. TYPES OF CONTENT • Static • Dynamic • Text • Image • Garbage... Monday, June 25, 12
- 9. CMS Monday, June 25, 12
- 10. Monday, June 25, 12
- 11. KNOW YOUR CMS! • Open Source - free as in kittens • Proprietary - for profit • Custom - be careful what you wish for Monday, June 25, 12
- 12. Monday, June 25, 12
- 13. OPEN SOURCE • Code is visible and changes can be made • Development is community driven • Often requires customization • Development is not free like the codebase • Examples include Drupal, WordPress, Joomla Monday, June 25, 12
- 14. PROPRIETARY • Often come with support • Highly developed feature sets • Can be specific to certain use case • Difficult and costly to change • Costly to purchase and ongoing financial investment Monday, June 25, 12
- 15. “ People can have the Model T in any color--so long as it's black. ” Henry Ford Monday, June 25, 12
- 16. CUSTOM • Built using web frameworks • Can be highly customized for use cases • Limited amount of people who can maintain • Make sure you know what you want Monday, June 25, 12
- 17. CONTENT OPS & CMS • Workarounds! • Many clicks = less productive • Documentation Monday, June 25, 12
- 19. WHAT CAME FIRST? Content ??? Communication Monday, June 25, 12
- 20. COMMMUNICATE! • Who writes the text? • Who manages the server where the content lives? • Who designs the interface? • Who codes the administrative backend? • Do these people ever talk to each other? Monday, June 25, 12
- 21. Monday, June 25, 12
- 22. CACHE Monday, June 25, 12
- 23. Monday, June 25, 12
- 24. CACHE! • Cache all for the technical considerations behind the scenes • Optimized for content to be accessed quickly • Browser, DNS, Site Monday, June 25, 12
- 25. “ I’m so excited. Kourtney Kardashian just tweeted a link to my new skin care line. She has so many followers!! Uhhhh......Why is my website white??? ” Ida Noa PR Saavy / Web Saavy? Monday, June 25, 12
- 26. CONTEXT Monday, June 25, 12
- 27. SO MANY PLACES IT COULD END UP! Monday, June 25, 12
- 28. SO MANY PLACES IT COULD END UP! Monday, June 25, 12
- 29. SO MANY PLACES IT COULD END UP! Monday, June 25, 12
- 30. CONTEXT MAKES CONTENT RICHER • Metadata • Markup • Syndication Monday, June 25, 12
- 31. HTML5 • Web standard for generating markup that contains more context and structure • <html> • Attributes: <video> <article> <email> Monday, June 25, 12
- 32. Monday, June 25, 12
- 33. CURATION Monday, June 25, 12
- 34. CURATE! • Know how your content is getting on the page • If you want to be able to curate it according to set rules, these will have to be built into your CMS • Audits • Sorting: drag and drop, lists, bulk tools Monday, June 25, 12
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- 37. QUESTIONS? MOLLY BYRNES Project Manager mbyrnes@phase2technology.com @mabfire Monday, June 25, 12
- 38. phase2technology.com @phase2tech Monday, June 25, 12