Shawn Mole presents a discussion at The Digital Innovation Summit about the changing landscape of digital experience and his role as director of experience at Phase2.
2. The Team
1. Uses diverse tools, techniques, and processes
2. Engages all parts of the business to build great experiences
3. Creates opportunities for collaboration on Agile teams
3. Stakeholder Interviews
Data Analysis
Usability Testing
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration
Analysis
Experience Mapping
Knowledge Sharing
Information Architecture
Wireframing, Prototyping,
Paper Prototyping
User Flows (Cores and
Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Strategic Services
Backlog and MVP
Definition
User Stories
Requirements
Management
Knowledge Management
Artifacts, e.g. Personas…
What do you mean by “Diverse”?
19. Problem Statement
Describe difficulties residents are having with the
current San Mateo sites.
Research: Problem Statements
WordleandResearchbyISITEDeisgn
20. Problem Statement
Describe difficulties residents are having with the
current San Mateo sites.
Research: Problem Statements
WordleandResearchbyISITEDeisgn
Description
Residents find it confusing to know whether they are
on an official county site
22. Establish: Goals & Objectives
BrandGraphicbyLStudio
Goal (Theme)
The redesigned County websites must have
branding elements (e.g., visual design, features) to
help visitors identify official County sites
23. Establish: Goals & Objectives
BrandGraphicbyLStudio
Goal (Theme)
The redesigned County websites must have
branding elements (e.g., visual design, features) to
help visitors identify official County sites
Objective
Site Survey Results show that visitors see an
association with the County
25. Collaborate: Epics and User Stories
Epic
Branded Experience whereby the site presents
visitors with County's visual identity and common
way to navigate sites
26. Collaborate: Epics and User Stories
Epic
Branded Experience whereby the site presents
visitors with County's visual identity and common
way to navigate sites
User Story
…to quickly go to any department home page, a
site visitor can invoke a list of all department sites
from any San Mateo page
28. Validate: Test Charters
Test Charter
Explore the department menu using the target user
agents to ensure the menu does not inhibit site
presentations
29. Validate: Test Charters
Test Charter
Explore the department menu using the target user
agents to ensure the menu does not inhibit site
presentations
Test Charter
Measure the effectiveness of the sites’ department
menu in associating sites with the county using a
survey
30.
31. The Future
• Work in small, defined pieces
• Define pieces in standard ways
• Share the definitions
32. Stakeholder Interviews
Data Analysis
Personas
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration
Analysis
Knowledge Sharing
Information Architecture
Wireframing, Prototyping,
Paper Prototyping
User Flows (Cores and
Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Backlog and MVP
Definition
User Stories
Requirements
Management
Knowledge Management
33. Stakeholder Interviews
Data Analysis
Personas
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration
Analysis
Knowledge Sharing
Information Architecture
Wireframing, Prototyping,
Paper Prototyping
User Flows (Cores and
Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Backlog and MVP
Definition
User Stories
Requirements
Management
Knowledge Management