Omnichannel For Government
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Omnichannel for government- better delivery through data!
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Omnichannel For Government
- 1. OMNICHANNEL - GTA GOVTALK Better Delivery Through Data GTA GOVTALK 16 NOV 2016 OMNI-CHANNEL FOR GOVERNMENT:
- 2. OMNICHANNEL - GTA GOVTALK QUESTIONS?
- 3. OMNI-CHANNEL | GTA GOVTALK JORDAN HIRSCH Director, Strategy Phase2 @jordanhirsch
- 4. OMNI-CHANNEL | GTA GOVTALK And why should you care? WHAT IS OMNI-CHANNEL?And why should you care?
- 5. OMNI-CHANNEL | GTA GOVTALK OMNI-CHANNELCreating a personalized, frictionless, contextual, & continuous experience for your users regardless of channel, format, location, or device - online & offline.
- 6. OMNI-CHANNEL | GTA GOVTALK NOT JUST MULTICHANNEL single channel multi-channel omni-channel
- 7. OMNI-CHANNEL | GTA GOVTALKOMNI-CHANNEL | GTA GOVTALK
- 8. OMNI-CHANNEL | GTA GOVTALKOMNI-CHANNEL | GTA GOVTALK
- 9. OMNI-CHANNEL | GTA GOVTALK SO WHAT?
- 10. OMNI-CHANNEL | GTA GOVTALK SO WHAT? Citizens Expect More OMNI-CHANNEL | GTA GOVTALK
- 11. OMNI-CHANNEL | GTA GOVTALK What is the risk? SO WHAT? OMNI-CHANNEL | GTA GOVTALK
- 12. OMNI-CHANNEL | GTA GOVTALK And why should you care? ELEMENTS OF OMNI-CHANNELTouchpoints+And why should you care?Channels OMNI-CHANNEL | GTA GOVTALK
- 13. OMNI-CHANNEL | GTA GOVTALKOMNI-CHANNEL | GTA GOVTALK CHANNELSThe means of an interaction
- 14. OMNI-CHANNEL | GTA GOVTALKOMNI-CHANNEL | GTA GOVTALK TOUCHPOINTSA specific point of interaction
- 15. OMNI-CHANNEL | GTA GOVTALK OMNI-CHANNEL EXAMPLES Using data to enhance service delivery OMNI-CHANNEL | GTA GOVTALK
- 16. OMNI-CHANNEL | GTA GOVTALK BOSTONCityScore
- 17. OMNI-CHANNEL | GTA GOVTALK RED CROSSDigital Operations Center
- 18. OMNI-CHANNEL | GTA GOVTALK GETTING THEREData, Personas, User Journeys OMNI-CHANNEL | GTA GOVTALK
- 19. OMNI-CHANNEL | GTA GOVTALK Image credit: DesignHooks PERSONAS Who are your citizens?
- 20. OMNI-CHANNEL | GTA GOVTALK Image credit: Alan Ho How do your citizens access government services? USER JOURNEYS
- 21. OMNI-CHANNEL | GTA GOVTALK What do you know about your citizens? DATA AUDIT
- 22. OMNI-CHANNEL | GTA GOVTALK How far along are you? CHANNEL AUDIT
- 23. OMNI-CHANNEL | GTA GOVTALK Culture + Data BEING OMNI-CHANNEL
- 24. OMNI-CHANNEL | GTA GOVTALK STRATEGY • Think about your goals • Plan a strategy to get you there • Use this as a framework to experiment • OMNI-CHANNEL is content. Content needs strategy. Where do you want to go?
- 25. OMNI-CHANNEL | GTA GOVTALK DATA Set it free! OMNI-CHANNEL | GTA GOVTALK
- 26. OMNI-CHANNEL | GTA GOVTALK CULTURE Don’t “do” omni-channel, BE omni-channel
- 27. OMNICHANNEL - GTA GOVTALK QUESTIONS?I’ll be back!