The document summarizes a design session presentation about the relationship between form, function, and idea. It discusses how ideas lead to functions which determine forms. It provides examples of idea sources like history, accidents, and complaints. It emphasizes starting with ideas and assessing reactions before considering how to manifest ideas into a function and form. The presentation stresses having confidence in ideas and understanding them before explaining them to others.
5. 1. Idea (concept)
2. Function (purpose)
3. Form (manifestation)
6. 1. Idea (insight)
2. Function (utility)
3. Form (desire)
7. Idea Goldmines!
history
Accidents
• Art
• Religion • Computer Glitches
• War • Freudian Slips
• Politics • Fireworks Malfunctions
• Invention • Political Goofs
• Typos
your mom Complaining
• What she reads • What are you complaining about?
• What she watches on TV
wtf images • What’s your mom complaining about?
• Her favorite kitchen gadgets
• Her dreams • Humans being humans
• Her shoes • Animals being animals
24. Is the idea good?
what’s your reaction to it?
If you like it or laugh at it or hate it, someone else will, too.
what’s their reaction to it?
If they like it or laugh at it or hate it, someone else will, too.
Not all good ideas are exciting.
And they don’t always make sense at first.
Go with your gut.
25.
26. If you have a frame of
reference to judge your
work...then you have
not ventured far enough
into the unknown.
http://management.fortune.cnn.com/2012/06/28/the-benefits-of-courting-business-failure/
33. We create...
experiences.
We create experiences that guide and moderate conversation
between a company and an audience. The interaction between
the company and audience is part of what creates the brand.
We build brands through creating experiences.
products.
When we see a problem or a need or want for something, we
build it. These our our products.
culture.
We both reflect and create the world we live in. This goes for
both brands, the culture-at-large and the culture at Phenomblue.