Virals are a marketing technique where a message in the form of a video, game, or image is passed voluntarily between potential consumers online. This allows the message to reach a large target audience in an inventive way at low cost. For a viral to be effective, it must be short, remixable, shocking, generate interest to investigate further, and be appealing so people are motivated to share it through blogs, videos sites, forums, and social media. The goal is to create content that potential customers will want to spread organically rather than through traditional paid advertising methods.