The document provides an overview of the 1st Philippine Global Healthcare Forum that will address issues related to sustainability and global competitiveness of the Philippines' healthcare sector. [END SUMMARY]

1. OVERVIEW
The Philippines’ healthcare sector is one of the country’s economic burdens. With a
growing population needing medical assistance, the government is faced with the
daunting task of giving every Filipino equal access to quality healthcare.
While these are pressing problems in the Philippines, the developed countries are also
having their own challenges—growing ageing population, rising medical costs, long
waiting line, and poor quality of care are some of the more evident concerns.
However, the Philippines’ resources are different. What they lack in human resources,
this country is abounding. Conversely, they have the facilities and financial resources
that may not be sufficiently available in the Philippines.
The world has indeed turned flat. And with the advent of technology, everything
including healthcare services is now being outsourced and traded. For several years,
the Filipino healthcare professionals have become a growing export providing care to
thousands or even millions of people in over 130 countries. But the trend is changing.
Patients are now also willing to cross beyond their country’s borders in search for the
best healthcare treatment—a phenomenon called Global Healthcare Travel or Cross-
Border Healthcare. The Philippines is recognized as a key emerging destination in Asia
for this growing industry. In fact, some of the Philippine hospitals are seen reaping its
economic benefits.
The Philippines’ healthcare sector is at a trajectory. From being a contributor to public
expenditure, it has shown potential into becoming an engine of economic growth that
will help in generating revenues back to the local healthcare system by harnessing the
country’s best resources – an army of competent and compassionate healthcare
professionals, state-of-the-art healthcare facilities, spas and wellness centers, traditional
alternative medicine, and retirement havens. But before this potential is realized, it
needs to focus on developing these resources that will strive to achieve excellent quality
of care for patients.
How is the Philippines responding to these looming global healthcare challenges? What
opportunities and benefits, risks and barriers do they present to the healthcare
organizations and workers? How can the country transform a “cost center” like the
healthcare sector into a “revenue center” while equitably providing its economic benefits
to the local community? What is a more practical solution—continue exporting our
healthcare professionals or attract the foreign patients to avail of the medical services in
the country? How is the Philippines adapting to these changes?
The 1st Philippine Global Healthcare Forum with the theme “Towards Sustainability
and Global Competitiveness” will seek to address these issues.
Produced & Organized by:

2. THE 1st PHILIPPINE GLOBAL HEALTHCARE FORUM
Theme: “Towards Sustainability & Global Competitiveness”
(Program as of 9 November 2011)
11 November 2011, Friday
*** 35 PMA-CME Units
TIME TOPIC SPEAKER
8:30 – 9:30 AM OPENING CEREMONIES
Welcome Remarks Dr. Woo – Jin Lew
WHO Representative in the Philippines
KEYNOTE ADDRESS: Secretary Enrique Ona
Department of Health
Charting the Path of the Philippine Healthcare System Towards Global Competitiveness
• How do we embrace globalization? Are we able to create the balance between our local
healthcare needs while exporting our health workers at the same time and opening the
market for foreign patients?
• What are the areas of collaboration between Public and Private Healthcare sectors?
CEREMONIAL HANDSHAKE
Bilateral Relations Between the Government of the Republic of the Philippines and
Government of the Republic of India on the Field of Health and Medicine
Secretary Enrique Ona H.E. Ambassador Yogendra Kumar
Government of the Philippines Government of India
SYMBOLIC DECLARATION OF UNITY
Among Government Agencies and Partner Organizations in Healthcare
9:30 – 10:00 AM The Global Healthcare Challenges: Dr. Sanjiv Malik
A Snapshot on the Current Status of Healthcare Systems Executive Director,
of the Developed Countries and How it Impacts DM Healthcare Group &
the Philippines EuroHealth Systems, GCC
Hon. Board Member, NABH
International, INDIA
10:00 –10:30AM The Interface of Medical Tourism, Global Healthcare Hon. Veredigno Atienza
and Retirement General Manager
Philippine Retirement Authority
10:30–10:45 AM TEA BREAK
10:45–11:15 AM Singapore’s Journey in Healthcare and Medical Mr. Dan Snyder
Tourism CEO, Asia Pacific Health Partners
• A presentation on what made Singapore a leading Former CEO, Parkway Health
player in global healthcare, specifically in Medical SINGAPORE
Tourism?
• How did the government and private sector work
together in pushing the program effectively?
11:15–12:00 PM How Accreditation Improves the Healthcare System of Dr. B.K. Rana
a Nation and the Hospital Organization Vice Chairman, Intl. Society for
• Accreditation as a catalyst of quality improvement Quality in Healthcare (ISQua)
President, Asian Society for Quality
• Who benefits from accreditation? How does it aid in the
in Healthcare (ASQua)
development of a country’s healthcare system?
• From integrated national programs to clinical

3. outcomes—discussion of macrolevel, system-based Dr. Edward Banzon *
solutions to improving patient safety with a focus on President & CEO
national campaigns and a focus on achieving good Philippine Health Insurance Corp.
patient outcomes (Philhealth)
Moderator/Reactor:
Dr. Tomas Maramba
President, Philippine Council on Accreditation of Healthcare
Organizations (PCAHO)
12:00 – 1:00 PM LUNCH
1:00 – 1:30 Choosing and Implementing Effective Quality Dr. Aileen Javier
Management System for an Organization Executive Director
• Comprehensive and systematic approaches to maintain National Kidney & Transplant
and improve quality Institute
• Gathering and analyzing key performance indicators
Dr. Alejandro Dizon
• Steps for effective implementation
Chief Quality Officer
St. Luke’s Medical Center
Moderator/Reactor:
Dr. George Repique
President, Phil. Society for Quality in Healthcare (PSQUA)
1:30 – 2:30 The Philippines as a Medical Tourism Destination Asec. Elmer Punzalan
• How big is the market of international healthcare Office for Special Concerns-
travellers and what are the opportunities for the Medical Tourism Program
Philippines in the global Medical Tourism industry? Department of Health
• What will make people travel to the Philippines for
healthcare services? Are we giving them the right
Dr. Jade del Mundo
reason? Former Undersecretary
Department of Health
Moderator/Reactor:
Joyce Socao-Alumno
st
Convenor, 1 Phil. Global Healthcare Forum
Founder & Executive Director, HealthCORE
Advisory Board, Center for Medical Tourism Research, USA
Board Member, PATA Healthcare Travel Task Force
2:30– 3:30 PM Panel Discussion: Are Filipino Healthcare Professionals Hon. Teresita Manzala
Globally Competitive? Chairperson,
Professional Regulation
• A discussion on the performance of Philippines’ Commission
healthcare professionals with a presentation of facts and
figures that will assist leaders and managers in mapping Dr. Ramon Abarquez, Jr.
Chairman, CME Commission
out their strategies
Phil. Medical Association
• Presentation on the employment opportunities and trends
affecting the healthcare workers and the industry Dr. Roberto Tajonera
President
Session Chair: Phil. Dental Association
Dr. Sanjiv Malik
Exec. Director, DM Healthcare Group & EuroHealth Systems, GCC Dr. Teresita Barcelo
Hon. Board Member, NABH International President
Phil. Nurses Association
3:30 – 3:45 PM TEA BREAK
3:45 – 4:15 PM Empowering the Healthcare Sector through Convergence Dr. B.K. Rana
and Technology President, Asian Society for
• The evolving field of Telehealth in the Philippines Quality in Healthcare (ASQua)
INDIA
• Case Study on India’s Telehealth Initiatives in Solving
the Healthcare Problems of their Growing Population
Dr. Portia Marcelo
Director, National Telehealth
Moderator/Reactor:

4. Dr. Anthony Calibo Center, Philippines
Supervising Health Program Officer-National Center for
Disease Prevention & Control, Department of Health
4:15 – 4:45 PM Making the Philippine Healthcare Industry and Services Usec. Cristino Panlilio
Globally Competitive Industry & Investments Group
• Discussion of the Philippine Development Plan (PDP) Board of Investments
2011-2016 on the Competitiveness of Industry and Department of Trade & Industry
Services—its vision to generate growth and employment
Mr. Antonio Kalaw
• Enabling the business environment in the healthcare
President
sector Development Academy of the
• Increasing productivity and efficiency to enhance Philippines
consumer/patient welfare
Dr. Jade del Mundo
Moderator/Reactor: Former Undersecretary
Prof. Cherry Lyn Rodolfo Department of Health
Faculty, University of Asia & the Pacific
Economist & Policy Advisor for various projects on Tourism and
Trade Services
4:45 – 5:15 PM Stimulating and Driving Healthcare Sector Growth Usec. Teodoro Herbosa
through Public-Private Partnership Department of Health
5:15 – 5:45 PM CLOSING REMARKS: CALL TO ACTION Dr. Juan Flavier
Creating a Culture of People-Centered Care for a Former Senator & Secretary
Sustainable and Globally Competitive Philippine of Health
Healthcare System Hon. Advisor, HealthCORE
*Invited for confirmation
PROGRAM STILL SUBJECT TO CHANGE
Online questions will be entertained. Join our forum discussion on
http://ph.linkedin.com/in/1stphilglobalhealthcareforum

5. EXECUTIVE WORKSHOP
12 November 2011, Saturday
Development Academy of the Philippines
Effective Leadership Styles in Healthcare
…Creating Futuristic Leaders…
*** 80 PMA-CME Units
Healthcare industry is perhaps the most dynamic and complex industry to manage and
more importantly….LEAD. The key challenges faced by the industry today are:
• Growing shortage of qualified manpower
• Variance in the quality of manpower
• Growing cost of healthcare
• Inconsistent quality of care
• Ever changing state of information technology
• Changes from healthcare reforms adding to the regulatory controls and restrictions
• Outdated performance appraisal systems & HR practices
• Increased patient expectations
• Bureaucratic delays
• Resistance to change
Add to this for the private players, the need to ensure a positive return on investment
despite all the financial constraints.
The Global Healthcare scenario in this part of the world is also affected by the
external environment like the poor accessibility to services, inadequate or
inadequately trained staff needing constant supervision and the overall state of
Economy & Governance including regulations, policies on healthcare etc. Operating
in this environment is certainly not an easy experience for any Hospital Leader.
The growing population needs of healthcare, the changing patterns of disease, the
limited resources at command all add up to the complexity and challenges. The job
of a Leader (read CEO) in this scenario is definitely stressful. No wonder, one study
by the American College of Healthcare Executives, found the turnover rate of
Hospital/Healthcare CEOs increase to 18 % last year up from 14% in 2008.
Managing in this rapidly changing environment needs Leaders who are not only
credentialed in the core business, but also know the process, aligned with clinical
governance and have the special skills to embrace this change for improvement.
The skills to lead and prioritize, in the face of conflicting priorities, to be a proactive
leader in building a shared vision and promote shared values go a long way in
building teams which can deliver. There are no easy answers and leaders and
industry have to embrace innovation today more than any other time it had to, just to
be in business. The proactive attributes of a leader in healthcare industry to inspire,
motivate and empower his teams will differentiate him from others. This ability to
manage all stakeholders successfully will mark the true leader from others.

6. In this workshop we will try to analyze the special qualities of an effective leader by
deliberating upon the following:
• Principles of leadership
• Choosing the right leadership style in running a healthcare organization
• Leadership vs. Management
• Levels of leadership
• Delegation
• Creating productive teams
At the end of the workshop you will be able to lead your team or company to
success, motivate your team, respond to the fundamental global challenges and
become a more effective leader who can challenge the status quo in your
organization and take it to the next level.
This workshop will enable you to clarify the distinction between managing and
leading, develop your assertive communication skills and help you to imbibe those
qualities and skills that will set you apart as a leader.
Are you ready for this change? Let’s explore these and many such opportunities and
required skills for the change. This workshop will take you through a series of
experiences and case presentations, which will prepare you to take these challenges
and come up successful. Whether you are part of the government or a private set
up, you need to be a good leader if you want to be successful.
Wishing you a great experience at the workshop!
Dr. Sanjiv Malik, MS, MBA
Dr. Malik is a results-oriented Business and Healthcare Leader with extensive
experience in heading Business Operations in the healthcare and other service
industries. Currently, he is Executive Director for DM Healthcare Group in the
GCC and Executive Director of EuroHealth Systems. Recently, he was
appointed Honorary Board Member in the National Accreditation Board for
Hospitals and Healthcare Providers in India. Prior to this, he worked in India as
President of a top 20 Asia Law Firm specializing in Intellectual Property Rights
and brand protection strategies and Executive Director for MMR Eye Institute.
For six years, he headed Max Healthcare with last designation as Regional
Director.
Dr. Malik is a unique personality that while he is an outstanding ophthalmologist, he is also able to
demonstrate business acumen in leading and managing operations, effectively discharging his functions
and achieving higher rate of organic growth for the organizations he managed. He has extensive
experience in conceptualizing and implementing SOPs, process improvement, resource allocation,
costing and utilization in hospital operations as well as in managing HR activities like manpower planning,
recruitment, performance management, and training and development. He is a gifted communicator with
the ability to relate to people across all hierarchical levels in the organization and motivate them towards
the achievement of organizational objectives.
Please visit www.drsanjivmalik.com to know more about Dr. Malik.