Wishpond is doing a great analysis of what Salesforce presented in terms of mobile impact with their State of Marketing 2015. A must-read for anyone trying to assess how mobile is pushing us to reinvent marketing

1. 2015: The True Year
of Mobile
An Analysis of Salesforce’s State of Marketing
Industry Report: 2015

2. Salesforce’s 2015 State of Marketing
Industry Report...
asked 5,000 global marketers questions
about their business priorities, projected
spend, and the state of their marketing
strategy.
This presentation dives into their answers
regarding mobile marketing.

3. After 3 predicted “years of mobile,” 2015 will put an end
to the hype and mobile will finally pull through.
Mobile in the Marketing World
71%of marketers now believe mobile marketing is core to
their business.
68%of marketers have integrated mobile marketing
into their overall marketing strategy.

4. Crafting the Customer Journey
Technologies rated as most critical and important to the customer
journey:
Mobile applications
Marketing analytics
Customer relationship management (CRM) tools
#1
#2
#3

5. 72% of US online adults send or receive
personal emails via smartphone at least
weekly,
and...
A mobile responsive email design can lead
to a 130%increase in clicks.
Email on Mobile: Responsive Design

6. 9countries will surpass 50%mobile penetration in 2015.
Email on Mobile

7. Email on Mobile
Looking at usage rates of email marketing campaigns and their effectiveness,
marketers rank mobile opt-ins as the most effective, with 54%rating them as
very effective or effective, 27%view them as somewhat effective. Only 17%
view them as not very effective (2% don’t know).
54% very
effective or
effective
27%
somewhat
effective
17% not very
effective

8. 33% of marketers said their emails are read on a mobile device at least 50%
of the time. Last year the number of marketers was 24%.
Email on Mobile: Responsive Design
2014 2015
24%
33%

9. Email on Mobile: Responsive Design
Between 2014 and 2015, frequent use of mobile-responsive emails jumped
from 35% to 48%.
Sending people from those mobile-responsive emails to a mobile-responsive
landing page jumped from 40% to 46%.
35%
48%
6%

10. 46% of marketers are using some
form of mobile marketing (SMS, push
notifications, mobile apps, or location-
based functionality) up from 23% in
2014.
The True Year of Mobile
2014 2015
23%
46%
58%of marketers have a dedicated
team to manage their company’s
mobile marketing program, up from
35%in 2014.
2014 2015
35%
58%

11. What is the return of mobile marketing? 90% of marketers are currently
producing ROI from mobile directly or indirectly, or will in the near future.
The True Year of Mobile
10%
26%
33%
31%
90%
Directly produces some-significant ROI
Will eventually produce ROI
Indirectly produces ROI
Not likely to produce Roi /unsure

12. But is mobile making a big impact on business’ performance?
The True Year of Mobile
Our business' primary revenue source is linked to mobile
marketing
Mobile marketing indirectly impacts our business
performance
Mobile marketing is a critical enabler of our products and
services
2015
2014
15% 70% 15%
14% 57% 29%

13. Which which metrics do marketers measure their mobile marketing success?
The True Year of Mobile
43%
39%
37% 35% 35% 35%
28% 28%
Mobile
website or
app traffic
Conversion
Rate
Lead
Generation
# of Phone
interactions
Overall
Brand
Awareness
Revenue
from mobile
transactions
Mobile App
Ratings
# of SMS/
Push
Notification
Opt-Ins

14. Mobile Integration
2014 2015
49%
68%
40%
11%
28%
4%
Yes No Don’t Know
Very effective/ effective
Somewhat effective
Not very effective/not at all
61%
32%
6%
Have you integrated mobile marketing
into your overall marketing strategy?
How effective is your mobile
marketing integration?

15. Mobile Integration
Have you integrated mobile marketing into your overall marketing strategy?
B2B vs B2C
B2B B2C
53%
77%
41%
6%
21%
Yes No Don’t Know
3%

16. But what percent of ecommerce sales are
actually completed on mobile?
In 2015 mobile spending will be $298
billion, representing 34%of ecommerce
sales.
Mobile Integration

17. ● https://www.internetretailer.com
● https://www.salesforce.com
Sources

18. Thank you for viewing!
Did you like this presentation?
Wishpond
One Easy Tool for All of Your Online Marketing Needs
create landing pages, contests, pop-ups, online ads &
email automation campaigns
Check out
blog.wishpond.com
for more!