1. Social cause marketing. By Positive Revolution INC
As the name suggests social cause marketing is a form of marketing that borrows some
techniques from commercial marketing with the aim of social engagement. It is through it that
the targeted audience is influenced to change their social behavior in a way to benefit the society.
It can either be related to environmental issues, matters of public health, safety or community
development marketing. In fact some people call it marketing for good since it main focus is
usually on public good first.
Today many organizations are turning to social cause marketing as they have realized that It’s not
what you do today that matters but rather your history of caring. About 73% of consumers
believe that companies should have a good environmental track record. It is for this same reason
that companies donate money to charity and create eco-friendly products in order to make their
brands jump onto the social mission band wagon. There are a number of thing that an
organization can achieve through social cause marketing. Some of these accrued benefits include
improving overall corporate name, differentiating a brand, attracting the attention of targeted
customers, invigorating brand preference and loyalty, attracting loyal employees and, eventually,
increasing stock prices and profits.
Social cause marketing has been proved to be having a very great impact on the customer’s
perception. They tend to like organizations that participate in various social cause marketing and
eventually buying from such organization. This means that customers may buy your product not
because it is the best but only because they love you.
Apart from the good will gained from customers for doing social cause marketing, it also
provides a good opportunity of market awareness. This is so because some of the activities of
this form of marketing involves building a relationship with the customers themselves that giving
you an opportunity to learn what their needs are and at the same time taking advantage of the
opportunities available.
Social cause marketing can also be used by organizations to improve the structures of the
surrounding in which it is operating. This is so because there are certain public good it achieves
that still benefits them. For example an organization may come up to improve the transport of a
given area as a form of social cause marketing. This will not only improve customer’s preference
to the company’s products but also improves the company distribution as they still use the
improved transport to reach the customers and even transport their materials.
Though social cause marketing may be viewed as a waste of money the benefits from the same
have been proved to outweigh it cost. It is in fact a very good way of impacting customers to
liking and even preferring your products and services.
Positive Revolution is a group of industry professionals with the unique ability to successfully
drive investor and consumer traffic. Positive Revolution provides expert business growth and
marketing consulting for businesses interested using online media channels to increase their sales
and shareholder bases. Positive Revolution accomplishes these goals by utilizing technology and

2. inexpensive labor to build markets quickly without breaking the bank. We are located in San
Diego, CA.
We are engaged in business acceleration and proprietary marketing strategies to major
corporations within diverse industries. Our Marketing Process and Technology are unmatched in
the industry. Our system is a process-centered, technology-enabled, performance-driven solution
executed by our in-house editors, SEO specialists, project managers and engineers. All of these
team members work in tandem with experts who possess particular technical industry
experience.
Our consulting practice is built on trust, proven success, long-term relationships and referrals.
We only select clients we know we can help succeed, and we guarantee your complete
satisfaction with our services. With Positive Revolution, every one of our clients has the
advantage of working directly with a senior consultant, not second string assistants and support
staff. The ability to get results quickly is the key to our success.
Positive Revolution can market anything you can imagine. Success comes from our initial
investment into our clients program and hard work. Developers of proprietary software
managing a staff of 150 outsourced online marketing experts used in a process to pop a market
within 45 days. Online strategist using positive content to drive investor and consumer traffic.
Alan Armstrong
Positive Revolution Inc
San Diego, CA
888-385-6831
info@positiverevolution.com
www.positiverevolution.com
www.positivestocks.com