1. Utilizing Social Media to Promote
Your Real Estate Business
Jay Thompson
Zillow, Director of Industry Outreach & Social Media
PhoenixRealEstateGuy.com
@PhxREguy
jayt@zillow.com

9. • Mission&Statement&/&Manifesto& • Respond&to&a&blog&post&
• Community&Ac3vi3es& • Legisla3on&
• Community&Involvement& • Did&you&know?&
• Conferences&&&Seminars& • Milestone&
• Post:event&summaries& • Goals&
• Ques3on&of&the&Day& • Google&trends&
• Ask&the&Agent&/&Broker& • NewsleRers&
• Tip&of&the&Day/Week/Whatever& • Training&
• Predict&future&trends& • Third&party&data&
• Follow&up&on&future&trends& • Write&an&A&to&Z&
• A&day&in&the&life&of…& • On&this&Day&
• eBooks& • Ask&your&clients&what&they&want!&
• Glossary&of&terms& • Intro&new&agents&
• Interviews& • Blogs&you&like&&
• Reviews& • Unusual&situa3ons&
• Misconcep3ons& • The&Beginner’s&Guide&to…&
• Link&roundup& • Most&popular&posts&
• Polls&(be&careful,&need&traffic)& • Checklists&

16. 955,000,000

17. 955,000,000

19. Jay Thompson
@PhxREGuy
JayT@Zillow.com