In a world in which competition is more fierce every day, customer engagement has become a key success factor for any business. Learn how to engage your customers in 7 steps.

1. How to engage your
customers in 7steps
Converting new customers is 5 timesmore costly than
retaining existing customers. We all know that, either we
learned it at school or we experienced at work. No
matter the business area you are in, you should always
try to engage your customers and build a community
around you. But do you know how to engage your
customers?
Learning how to engage your customers is the focus of
this new weekly rubric. 7 weeks for 7 steps to help you
master customer engagement techniques.
Show whoyoureally are
This week, our focus will be on helping yourself develop long lasting relationships
with your customers. It isn?t easy to create a bond with an inanimate and virtual
object. If you want to engage your customers, the first thing you should do is to
make sure that they see you as a person. You probably have it easier to remember
a person once you know their name. The reason is that by knowing their name, you
actually know who the person is. Well this is the exact same principle for
companies. Your customers will remember you better if they know who you are.
Part 1- Show whoyou are
Forbes:
"increasing customer retention rates
by 5% increases profits by 25% to
95% " (Harvard Business School)
"80% of your company?s future
revenue will come from just 20% of
your existing customers" (Gartner
Group)
"Social customer will tell an average
of 42 people about a good customer
experience and they will tell an
average of 53 others about a bad
customer experience" (2012
American Express Global Customer
Service Barometer)
Engage - Amplify - Convert
Pictawall

2. Publish nice content about your daily
activity: the events you attend, the projects
you are working on. You must show you are
an active company. Seeing who is working
hard to deliver exceptional level of services
or to build the products that you claim are
the best for your target will help your
customers to personify you. Rather then
pretending your products are unique, you
should show your customers how unique
your company is. They will not just use your
service or product anymore, they will create
a relationship with you by doing so.
The best way to do so is to hold a blog on
your website and to post actively on social
platforms.
The advantage of blogs is that they can
help you increase traffic to your website
and increase your lead generation. The
posts of your blog will be ranked and
appear on search engines (C. Eridon).
People can thus see your post and access
your website through your blog even long
after you have posted. To build a good blog
it is important that you know your
customers and what they want. For
example, Nutella?s blog posts are mainly
recipes in which Nutella fans can use their
favorite spread and that works. We all want
to experience new things and to be
innovative sometimes. These recipes give
us the opportunity to try something new
and go with the DIY flow.
How? Virgin is doing a great job to be more than
just a brand to people's eyes. Richard
Branson has its own personal blog in
which he publishes about the culture of its
company, showing how disruptive and
unique it is. Virgin isn't about Virgin
Atlantic, Virgin media or Virgin Mobile.
"Letting Virgin staff take as much holiday
as they want" and blogging about it, that
what makes Virgin so successful.

3. Engage - Amplify - Convert
Haven't got a customer engagement strategy yet? It is high time for you to start paying more
attention to your existing customers and to make sure that these like you as a brand rather
than just your products or services. There are plenty of ways you can do it. Today was only
the first step towards your more effective customer acquisition and retention techniques.
Net week I will discuss the importance that your employees have on the way that your
customers see you as a brand. So if you care about your success, stay tuned.
Seeyou next
week