Flipboard Magazine Webinar - network workshop webinar on how to broaden your audience and extend your blog content reach with Flipboard

1. Leverage Your Blog Content with a
Flipboard Magazine
July 31, 2014
#LMBEmpowered Workshop Series

2. #LMBEmpowered Workshop Series
! Ongoing series of online workshops
! Topics that help you grow & reach further!
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#LMBEmpowered

3. Leverage Your Blog Content with a
Flipboard Magazine
LMB Partners Create Flipboard Magazines
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#LMBEmpowered

4. Leverage Your Blog Content with a
Flipboard Magazine
LMB Partners Create Flipboard Magazines
4
#LMBEmpowered

5. Magazines on Flipboard
FLIP, CURATE, SHARE

6. THIS IS FLIPBOARD
Flipboard is a visually rich magazine
that allows you to:
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Flipboard Is
Your Personal
Magazine
– Access your social networks in a
single place: Facebook, Twitter,
Instagram, Google+, YouTube,
Flickr, & more
– View top publishers’ web
content in a beautiful magazine
format
– Discover content in curated
sections (by topic and events like
Tech, News, Design, Food, etc)
– Save and collect content you
love into magazines of your own that
are easy to share with friends
– Cross-platform via iOS, Android
& Windows 8. User-created
magazines are viewable on the
Web

7. CURRENT STATS
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Flipboard by the Numbers
90MM readers
!
100 Million Readers Worldwide
!
45 Million Readers in the U.S.
8 million+ Magazines created
!
15% of U.S. Readers Seek Content in Spanish
!
U.S. Latino Content Guide Launched in June

8. LATINO USA
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U.S. Latino
Content on Flipboard
80% Spanish + 20% English
• News in Spanish: CNN en español, Huffington Post
Voces
• News from Mexico: Milenio, Excelsior
• News in English: Fox News Latino, New York
Times, Huffington Post Latino Voices
!
Lifestyle content
• Latina Magazine
• Esquire Latinoamérica
• Variety Latino
• CNET en español
• Bi-Lingual mix of content

9. FLIPBOARD 101
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!
< Search
Use the search box at
the top of the
Flipboard start screen
to find content items
or sources.
!
< Content Guide
Tap the three bars at top
right to browse content
sources or access your
social media accounts.
!
< Share
Tap Share icons to
share a magazine or
content via social
networks, the web or
email.
!
< Follow
Tap the Follow ribbon
at top left to add a
magazine or feed to
your Flipboard.
Quick Start
Using Flipboard

10. CONTENT GUIDES
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What Content Is Best For
You?!
• U.S. English
• U.S. Latino
• +23 Other International Guides
!
!
!
To Change Content Guide:
• Open Content Guide
• Tap “New & Noteworthy” (or
“Destacados”)
• Select “Content Guide Edition”
Choose Your Content Guide

11. FLIPBOARD MAGAZINES
Flipboard Magazines make it easy to
collect and share content you love.
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A Magazine Is Your Own Collection
– Flip articles, photos, videos, GIFs,
music, and products into your magazines
– Add content within Flipboard or from the
web via the +FlipIt bookmarklet
– Magazines can be public or private
– Co-curate magazines by inviting
friends to participate as contributors
– Share magazines within Flipboard or via
social networks using a standard URL
– Read magazines within Flipboard or
on the Web

12. CREATING MAGAZINES
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1. Find Great Content For Your Magazine
< Tap the [+]
As you flip through stories, images
and videos on Flipboard, you’ll see a
small [+] button on every item. Tap
the [+] to save any item into a
magazine.
< Save Things from the Web
Flip articles, images, audio tracks,
videos and products from the Web into
your own magazines with the "Flip It"
browser bookmarklet. Get the
bookmarklet: share.flipboard.com
2. Give Your Magazine a Name
< Add a Title and Description
Be sure to add a description and
select a category for your magazine tol
help readers discover your magazines
through search. You can also make a
magazine private until you’re ready to
publish it.
Getting Started with
Flipboard Magazines

13. CREATING MAGAZINES
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3. Make a First Impression
< Select a Cover Image
You can choose the cover for your
magazine. Just tap and hold any piece
of content in your magazine and
select “promote to cover.”
4. Edit, Reorder, Delete
< Manage Your Mag from the Web
Flipboard’s web-based Editor is a
dashboard where you can rearrange
and delete items, set covers and share
your magazines with friends — all
from editor.flipboard.com
5. Share Your Magazine
< Tell Your Friends
Tap the Share button on your
magazine’s cover. From there, you'll
be able to email or post it to your
social networks or grab the magazine
URL. Use the “Invite Contributors”
button to add co-curators.
Getting Started with
Flipboard Magazines II

14. PRO TIP
Your Blog Content
In Your Magazine
!
Vanity Search
In Flipboard’s in-app search box, type the name of your blog,
your social network username, or a hashtag you use.
!
Find Yourself
Flipboard gathers search results from across the social web
and organizes them by source — Twitter, Facebook, Google+,
Instagram, Flickr RSS, etc. Scroll through Flipboard search
results to find your content from the source you prefer.
!
The Shortcut
If you regularly share your blog or website content via
Twitter, use that to bring your site content into Flipboard.
Search for your Twitter @username, save it as a feed, then
let Flipboard display all your Twitter content.
!
You, The Magazine
Once you find your content in Flipboard's search, tap to open
your preferred feed, then tap the Subscribe ribbon to add it
to your Flipboard. Use the saved section to curate your own
content into Flipboard magazines.
Flipboard lets you combine your original
content from all your current social platforms,
all in one place. Here’s how:

15. Pro Tips
Make Your Flipboard Magazine Awesome
!
1. Focus, Focus, Focus
Give your magazine a clear
topic or point-of-view.
Avoid all-purpose or
general interest magazines.
Readers respond best to
magazines that provide
consistent, focused
treatment of a subject —
the more specific, the
better. The magazine title
should evoke that focus.
!
4. Curate Your Cover
Flipboard automatically
creates a cover for your
magazine, but to ensure
your cover always looks
great, select a strong, high-
res cover image manually.
Choose a new cover image
in from time to time to
keep the magazine feeling
fresh.
!
3. Share and Update
Add new content to your
magazines as often as you
can. Updating your
magazine with 1 to 3 new
pieces of content a day
trains readers to visit your
magazine on a regular
basis. Use the Share button
on the cover to promote
your magazine; it creates a
unique URL you can post
in an email, on Twitter or
Facebook.!
!
2. A Clear Description
Want to give your
magazine a fun or
whimsical name? Go for it!
Don’t be shy. But to ensure
potential readers can find
your magazine if they use
Flipboard’s search
features, include a
description that clearly
explains what the
magazine is about and
what subjects it covers. Be
specific.
!
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16. Thank You
Latina Mom Bloggers is a 100% Latino-owned social media-marketing
platform that connects Latina bloggers with brands via meaningful and
culturally relevant campaigns that produce measurable results for
clients. Latina Mom Bloggers has developed campaigns for P&G,
Unilever and Disney Junior.
Latina Mom Bloggers is part of the Hispanicize brand of companies that
includes the annual Hispanicize Event, Hispanicize Wire, the Hispanic PR
Blog and Being Latino.
For more information about Latina Mom Bloggers:
Website: www.latinamombloggers.com
Twitter: @LatinaMomBlogs
What topics do YOU want to learn more about? Let us
know at info@latinamombloggers.com
!
#LMBEmpowered