Pierce Events presentation for ISES SC

1. Presented by:
Shaun Pierce
Pierce Events – ISES Pittsburgh, PA

2. Goals
 Understand what Social Media is right for you
 Understand how to use Social Media
 Have a clear goal for results
 Have Fun Don’t Be Intimidated

3. Social Media – What is it?
 Social , is the interaction of two or more individuals.
The sharing of ideas, information, tastes, & opinions.
Individuals tend to then gather into groups of specific
interest.
 Media is the digital form of files, information, ideas,
photos, video and opinions.
 Social Media consists of digital meeting places for
publication of both ideas and information.
 Social media provides, tools, services allowing
individuals to express themselves in order to
share media with others.

4. The Original Social Media

5. Why bother with SM?
 Be part of the conversation
 Influence the conversation
 Increase your authority as an expert
 Connect with potential clients and partners
 Increase your own knowledge

6. Common Interests
Migration
Easily connect
with those who
are already
interested in
your product or
service

8. Pierce Events Social Media Profile
Twitter: @pierceevents
Web: www.pierceevents.net
Facebook Eventspark Blog Linkedin Photobucket
Youtube Xing Thumbtack Yelp
Wedding Wire Manta Flicker Hotfile Foursquare

10. Sources: SocialHype, OnlineSchools.org

12. Facebook LinkedIn
It's home to over 750 million Some refer to it as the business
users who create status updates version of Facebook, minus the
about what they're doing or games, of course. It focuses on the
thinking, share pictures, videos, kind of networking that helps people
messages, and links, play get jobs. Your profile on LinkedIn is
games, and run apps. It's a jack- actually your résumé.
of-all-trades so big that, for
Twitter
some, it's synonymous with the
Though technically a micro-
word "Internet."
blogging service, Twitter does play
in the social networking space.
Google+ Tweets are, essentially, the same as
This is the new kid on the block. status updates or links on Facebook;
Google+ builds on features such as they're just limited to 140 characters.
the status updates we saw in Google You can follow anyone and anyone
Buzz and picture sharing from can follow you, and you don't have to
Picasa, mashes them together do anything to make this happen
within profiles, and integrates (unlike Facebook, where making
them in other incredibly popular "friends" requires approval from
Google services like Gmail. both sides).

13. LET’S TALK TACTICS

14. TACTIC 1: PLAN IT OUT
• Set a goal
Who do you want to reach?
What do you want to say?
What subjects will you cover?
• Make a list of the platforms you want to use
• Develop a schedule (How often will you
update?)
• Stick to the plan
Collaborative project tools you can use:
• Google Docs/Calendar – Cloud Computing
• Yammer - Used for private communication
within organizations or between organizational
members and pre-designated groups

15. TACTIC 2: TAKE ADVANTAGE OF
PARTNERS & SPONSORS
• Cross Promote! Partner with others to gain
more reach.
• Frequently track progress
• Link love: use your partners and affiliates to
link to you on their website/blog/social
Networks and link back!

16. Examples
Glad to see @mocharose on @KDKA with
@WHIRLMagazine Amazing work. Look
for them (and @pierceevents) in the
Whirl Wedding Guide
PghEvntExaminer: Read about event
planning trends, themes & ideas for 2012.
Special thanks to @Pierceevents ...
http://tmi.me/l2ljB
Cinemark Theatres @CinemarkUSA
Our newest location officially opens tmrw!
"@Pierceevents A first peak inside the new
@CinemarkUSA
http://lockerz.com/s/152931246" .
Jim Pierce@Jamesppierce
I'm at Cinemark 10 Theaters w/
@pierceevents http://4sq.com/rVBCn1

17. TACTIC 3: Get the Word Out
Invitation/event page: Choose where
all event details/RSVPs will be hosted
(make sure it’s easily sharable via
social media!)
– Facebook (Events tab)
– Eventbrite
– Anyvite
– Blog post with share buttons
(Facebook, LinkedIn,
Google+, Twitter) – already integrated
with Tumblr and
Wordpress
Event hashtag: Decide on a universal
hashtag to use before,during and after
(#ISES (insert location)

20. The power of a tweet
Glad to see @mocharose on @KDKA with
@WHIRLMagazine Amazing work. Look for
them (and @pierceevents) in the Whirl
Wedding Guide
@pierceevents 324 followers
@mocharose 573 followers
@Whirlmagazine 3,680 followers
@KDKA 10,260 followers
TOTAL REACHED 14,837 People

21. TACTIC 5: TEASE & ENTICE
Tease with sneak previews/weekly info
Have special guests or speakers talk about the
event on their social networks
Post information, updates and reminders

22. TACTIC 6: CONSIDER REWARDS
& INCENTIVES
Consider discounts or “follower” exclusives
Contests and rewards
Provide information and access first

23. TACTIC 7: BRING THE EVENT TO
LIFE BY BRIDGING ON & OFFLINE
Live-video stream (webcast)
Live-tweet (use the same hashtag from
the event promotion)
Photo uploads as they happen
(Instagram, Lockerz, Facebook mobile
uploads)
Archive content and share post event

24. Engage people at the event with
exclusive content and a call to
action via a QR code (“Like” us,
Follow us, discount, more info, etc.)

25. TACTIC 8: FOLLOW UP
Do a blog or Facebook recap
Create and link to a photo album (consider
Facebook or Flickr)
Embed the archived video from into the recap
Create a Twitter transcript from TweetReports.com
Use same hashtag to promote post-event
Recap and continue conversation
Favorite tweets by those who participated

26. Latest Additions
Pintrest - Use Pinterest to garner new ideas as well as showcase your own
Instagram - free photo-sharing app for the iPhone (Android coming soon)
Cinchcast ($) - This simple tool can record audio, either via the web or
phone (there are apps for iPhone and Android), so you can share audio
messages with your followers
Postling – ($)Designed with the small business owner and professional in
mind and can simplify your social media activities. offers management
features to track, engage and publish to your relevant social media
profiles, and even to your blog.
Storify - In the Storify editor, you can search social media networks to find
media elements about the topic you want to Storify. Look through Twitter,
Facebook, YouTube, Flickr, Instagram and more to gather material for your
stories.

27. intrest Tips
Add a paragraph about who you are and what you’re interested in
to the “About” section on your Pinterest profile. It will show up
right under your photo, and will be one way that users can find out
more about you.
Connect your account with your Facebook and Twitter accounts.
Not only will it help you gain followers, but making this
connection adds social media icons under your profile picture that
link to your Facebook and Twitter profiles.
Don’t forget to add your website URL in your profile, too!
BE CAREFUL!!!!!!!!!!!!!!!!!

28. WARNING: Don’t let “Connecting with People”
keep you from Connecting with People!

29. spierce@pierceevents.net
Twitter @pierceevents
www.pierceevents.net