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Italy
Italy
Art Direction, photography and editing
Pietro Mingotti
Production assistants
Anna Trivellato, Filippo Tommaso Catelan
HairStyling
Daniele Gnocco
Styling
Alessandra Bersan
special thanks
Consorzio Mobili - Bovolone. a special thanks to Angelo, Giuseppe and Niccolò.
Fall
Winter
‘14
Civico 76 crew
PRESS
Pietro Mingotti
visual@civico76.it
SALES
Our Story starts near the water.
Our roots tought us that quality is
not an option, and that the standard
is not our goal. We crafted our Signature
Collection for Men who dress smart
and wear their nature. As Italians, fashion
is a part of our culture. As Venetians, culture
is part of our pride.
Benvenuto Fasolo
sales@civico76.it
MARKETING
Nicola Lana
marketing@civico76.it
As Men, Civico 76 is our Brand.
Down Jacket: road - 4009 - p002
Parkat: cory - 4007 - p001
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Italy
The Classic
As we were born from an ancient history of tradition
and attention to the quality of the garments, it
was inevitable for us to keep that same old feel for
our men’s wear: a tradional, practical, casual and
yet strong tailoring which provides style, comfort
and warmth. In Venice, we experiment some really
cold and wet weather during winter and autumn.
That’s why wool is the main garment used in our
classic knitwear, but also in many of our jackets
and blazers.
super-slim fits, we prefered to craft our sweaters
and jumpers with a manly and classic fit, keeping
the eye on a look which would fit perfectly in today’s
men’s wear trend. This season’s collection present
a variety of six different jumpers and sweaters,
available in nine different colors.
But we are not anachronistic, and we are well aware
of what men, today, are looking for. So, instead
of going for fancy prints, aggressive colours and
“We tailored these clothes
to fit your spirit”
Sweater: Marvin - 9006 - T102
Sweater: Manty - 9007 - T101
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Crafting the Book
As You will read further on, all the models involved
in this lookbook are not actual models. Here is a
brief comment about the creation of the Look Book.
“I’ve always loved working with people; it’s one of
the most interesting part of my job. Creating the
characters and the visual image for Civico 76 was
quite a unique quest, since the Brand is newborn,
and therefor vergin. That gave me the opportunity
to work closely with the stylist and designers,
understanding who was the “Civico 76 man”.
playing their part in this project; and that was an
easy task too, since all they had to do was being
themselves. At the end of the day, after a few hours
of directions, they were doing all they needed to
by themselves, having fun and feeling great in our
clothes...their clothes!
“ok people, let’s do this!”
Angelo, Niccolò and Giuseppe, who are now
considered Civico 76’s friends, did a great job
Blazer: RALPH - 5002 - L207
Pietro Mingotti,
Art director
Blazer: RALPH - 5002 - L008
5. The Other
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“This is not
a Blazer”
In fact, this is Your Blazer. As Italian tailoring
tradition makes of The Blazer a very important
issue per sé, we couldn’t leave this part of our
story slip away. But we didn’t want to create the
classic “Giacca”. We wanted to craft a collection of
Blazers wich were contemporary, wich express your
personality, not our past. As nowadays men who
dress nowadays men, we know that having style
doesnt’ mean sacrificing comfort or convenience.
So what we’ve designed is a collection of eight
Blazers styles, each one fitting a large variety of
needs, being a classic and yet staying fresh, casual
and very usable with many colour combination.
Morning outfit matching is something for fashion
victims: we prefer clothes wich reflect our style out
of the box.
Blazer: GREGORY - 5004 - L006
Down Jacket: Barkley - 4024 - p009
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Your Own , Authentic
Lifestyle .
In our culture, life moves thorughout different
environments. Jumping from our work, to our
favorite cocktail bar or restaurant, to sports and see
friends. Keeping our body warm and dry, and our
looks coherent, stop minding about what is right
to wear, knowing that you are dressing with the
only thing to wear: your personality. That’s why
for our lookbook and campaigns, we went scouting
for people around Venice. Not models, people.
We invited them to spend a day with us and our
collection, in order to see which different garment
fit their self best.
Sweater: Merky - 9001 - T101
Jacket: Cliff - 4003 - c201
Jacket: Henry - 4004 - l004
Down Jacket: Road - 4009 - c102
“I like this one the most. No, wait. This one is cool too. May we have one of the items when we’re done with the
shooting?” Niccolò 28 yo - Dentist
Jacket: Karl - 4011 - p004
Jacket: DORTY - 4014 - P005
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THE CREATIVE
THE DOCTOR
THE BOSS
Giuseppe - 32 yo - Designer
Niccolò - 29 yo - Dentist
Angelo - 47 yo - ???
Down Jacket: Morny - 4022 - p008
Down Jacket: bryce - 4016 - p203
Down Jacket: bargy - 4021 - p007
Parka: John-paul - 4025 - p010
“I met Giuseppe on my way to Venice, on the
direct train from Milan. He was talking on
the phone with a supplier, checking out some
custom leather accessories sketches he made.
He was wearing five pockets washed out-orange
trousers, combat boots and a vintage leather
jacket. When he put down his phone, I walked
up to him and asked if he minded about me
taking a picture of that scene. When he asked
why, I couldn’t resist to show him our protos
from the collection. And the rest is history.”
“The rumors are that at the n° 67, Calle degli
Albanesi, in Venice, there is this nice dental
pratictioner’s clinic. The interesting thing is
that dental care is not the only reason why the
ladies are coming out from there with a smile.
Niccolò is a young, brilliant and chilled doctor
with an edge for that contemporary world in
which we are all fond about: music, sports,
technology, having fun and being succesful. He
is a remarkable tennis player, goest to the Lido
for a swim during the holidays, and loves to
dress smart. Oh, and he loves his hair too.”
“Not so much we can say about Angelo, as his
work and private life are wrapped in mistery. I
saw him in a family picture in a friend’s house.
I was astonished by the charism of his sight, his
full beard, and I felt like his looks resembled the
shape we were giving to the “men’s man” feel
of some of our items. Simple, strong, elegant,
mature and yet firmly actual. Being a classic by
choiche, moving with the times that changes
things, but not our souls. I picked up the phone,
asked him if he liked to lend his unique image
to our brand. He just answered “Yes.”.”
Blazer: rudy - 5001 - l006
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Going Somewhere?
Here at our Headquarters of Civico76, we are very
proud of what we’ve created, and we think you’ll
love it too. But we also just got started. Our official
website will be constantly updated with the latest
news, entertaining media and much more. You can
reach us there, or simply follow us on Facebook,
Twitter, Instagram... You just stay where your
passions live, and we will bring Civico 76 to you.
This winter is going to be an amazing season!
Are You in...?
Wool Coat: Hearld - 4005 - l004
Jacket: cliff - 4003 - c201
www.civico76.com
www.twitter.com/civico76
www.facebook.com/civico76
www.instagram.com/civico76
http://www.youtube.com/user/civicoseventysix
Blazer: marlon - 5004 - l006
Blazer: gregory - 5003 - l011