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Maximize Social Media ForMember Retention Success Social Biz Members Strategic BREAKTHROUGHS For Membership Organizations To Increase Member Retention And Attract New Members Presented by Brenda Leguisamo March 2011
Objectives I.  Educate Social Media Facebook, LinkedIn, Slideshare, Twitter, YouTube, Foursquare Strategic Brand Plan Metrics II.  Engage All Your Connections Listen To Your Audience Share Value Added Content Family, Friends, Colleagues, Universities, Companies III.  Grow Your Members Sophisticated Customer Experience IV.  Let’s Stay Connected!
I. Educate Social Media Platforms
I. Educate (cont.) Social Media Revolution (Refresh) by Erik Qualman Video http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
I. Educate (cont.) Some of Most Used Social Media Platforms 175 million users 500+ million users 300+ million users 90+ million users 6.5 million users 45 million monthly visitors Source: Data obtained from respective websites
I. Educate (cont.) 500+ million users Video http://www.youtube.com/watch?v=OIw8kGulmB8 Stats ,[object Object]
Fastest growing demographic worldwide is among people 35 years and older,[object Object]
2010 Fortune 500 companies Executives are Members,[object Object]
64% are age 35 years+ and 32% are ages 18 to 34,[object Object]
95million Tweets per day ,[object Object]
Unique visitors are 50.1% Female and 47.9% Male,[object Object]
Tens of thousands of venues are currently using Special Offers feature,[object Object]
I. Educate (cont.) Metrics Identify Key Factors Measure Each Social Media Platform  Analyze For Continuous Improved Results
II. Engage All Your Connections Listen To Your Audience Share Value Added Content Manage and Exceed Client Expectations Do Not Spam
II. Engage All Your Connections (cont.) Friends Family Colleagues Universities For-Profit Companies Non-Profit Companies
III. Grow Your Members Provide Sophisticated Customer Experience Think Out-Of-The-Box Increase Member Retention Attract New Members
III. Grow Your Members (cont.) Membership Organization
IV. Let’s Stay Connected! Receive YOUR COMPLIMENTARYMembership Organization Strategy Evaluation! Membership Organization Social Biz Members Strategic BREAKTHROUGHS For Membership Organizations To Increase Member Retention And Attract New Members Join Our Network At http://SocialBizMembers.com

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Maximize Social Media For Member Retention Success

  • 1. Maximize Social Media ForMember Retention Success Social Biz Members Strategic BREAKTHROUGHS For Membership Organizations To Increase Member Retention And Attract New Members Presented by Brenda Leguisamo March 2011
  • 2. Objectives I. Educate Social Media Facebook, LinkedIn, Slideshare, Twitter, YouTube, Foursquare Strategic Brand Plan Metrics II. Engage All Your Connections Listen To Your Audience Share Value Added Content Family, Friends, Colleagues, Universities, Companies III. Grow Your Members Sophisticated Customer Experience IV. Let’s Stay Connected!
  • 3. I. Educate Social Media Platforms
  • 4. I. Educate (cont.) Social Media Revolution (Refresh) by Erik Qualman Video http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • 5. I. Educate (cont.) Some of Most Used Social Media Platforms 175 million users 500+ million users 300+ million users 90+ million users 6.5 million users 45 million monthly visitors Source: Data obtained from respective websites
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. I. Educate (cont.) Metrics Identify Key Factors Measure Each Social Media Platform Analyze For Continuous Improved Results
  • 14. II. Engage All Your Connections Listen To Your Audience Share Value Added Content Manage and Exceed Client Expectations Do Not Spam
  • 15. II. Engage All Your Connections (cont.) Friends Family Colleagues Universities For-Profit Companies Non-Profit Companies
  • 16. III. Grow Your Members Provide Sophisticated Customer Experience Think Out-Of-The-Box Increase Member Retention Attract New Members
  • 17. III. Grow Your Members (cont.) Membership Organization
  • 18. IV. Let’s Stay Connected! Receive YOUR COMPLIMENTARYMembership Organization Strategy Evaluation! Membership Organization Social Biz Members Strategic BREAKTHROUGHS For Membership Organizations To Increase Member Retention And Attract New Members Join Our Network At http://SocialBizMembers.com