“Dialogue” is the cornerstone of this management tool in obtaining public acceptability in Quebec. As defined by Stéphane Perrault, principal Vice President of PILOTE groupe-conseil, “The evolution in communications, what with an omni presence of social media in people’s lives, has compelled companies to adopt a multi-directional approach where, forever now, they have all become vectors of communication.” To which he added, “The True Dialogue tool opens up a neutral conversation more true in fact as to the stakes attached to a project, with convincing results”. True Dialogue has been successfully tested by several businesses such as Produits forestiers Résolu and Talisman Energy. It is currently being used for certain confidential, large-scale projects in Quebec.

1. 1
THE WORLD IS CHANGING
True DialogueTM

2. 1
Context

3. Protest template
A well established pattern
2
.
AccuseTarget
OutspreadMobilise
Move
Pressure
ILLUSTRATIONS & PICTURES: IMGARCADE.COM / JSG.UTEXAS.EDU / BLOG.PLANOTECH.FR / FR.CLIPART.ME / CPCML.CA / JOURNALDEMONTREAL.COM

4. Obsolete methods
Infotainment: media fragmentation and competition
 Forces sensationalist coverage
Standalone traditional PR methods
 Antagonizing positions (in favor - against)
 Bitesize messaging
PICTURES : LA PRESSE+ / LA PRESSE.CA / LA PRESSE+

5. High requirements
Government standards
 Social Acceptability is a must
 Compliance with Sustainable development approach
(three pillars)
Politicians attitude
 Responsibility
is left to corporations
4ILLUSTRATION : COGERI-CONSEIL-FORMATION.FR

6. 2
Approach

7. Dialogue
« Differs from discussion or debate :
it refers to a conversation mode
that necessarily include
reason, judgement, accuracy and wisdom,
as well as interpenetration
of convincing and convergent arguments
as dialogue unfolds
among interlocutors. »
Wikipédia
(translation)
6

8. 3
Solution

9. True DialogueTM
Proven platform created by a R&D Think Tank
of diversified industry leaders
True
DialogueTM
EXPERTS
Sustainable Development
Public Affairs
Crisis management
Digital Strategy
Social media community
managers
Business leaders
Seasoned political advisors
Former activists
Developed over 3 years,
500k private investment
8

10. True DialogueTM
Transparency  Harshness  Credibility
9SCREENSHOT: FORUMBOREAL.COM

11. True DialogueTM
A successful tool tested in many projects
1. Disseminate exhaustive and factual information
2. Favors specialists and credible experts involvement
3. Grows community outreach
4. Develops subjects that matters to community
5. Framed and moderated conversations
10PICTURES : RESOLUTE FOREST PRODUCTS

12. A huge challenge
Transparency  Harshness  Credibility
• Quick response
• Credible interlocutor
• Comprehensive information
• Objective and neutral
• Local culture awareness
Expectations
• Complex internal processes
• Stringent management rules
• Complex expertise
• Biased perspective
• Little knowledge of local issues and
Reality
11

13. A huge challenge
Tangible benefits
1. Credible stakeholders involvement.
2. Weighted discussion, less emotional and more rational.
3. Respectful environment allows community members to
forge their own opinion.
12ILLUSTRATION : IT-EXPERTISE.COM

14. A huge challenge
Tangible benefits
4. Insure presence in digital media environment .
5. Interacting with traditional media and PR methods.
6. Indisputable proof of constructive dialogue with community
member required by
governments and
regulatory bodies.
13ILLUSTRATION : FR.FREEPIK.COM

15. Thank you
Questions?

16. 16
Contact
Stéphane Perrault, Senior Vice President
sperrault@piloteconseil.com