Case Study : Create Business Ideas

Business Idea New Venture Jern 53500XX Oat 53500XX Keng 53500XX Note 53500XX Ping 53500XX Group 2

3 Business Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Frozen Soup ,[object Object],[object Object],[object Object],Strength 1.Easy to prepare soup 2.Rich of nutrient 3.Fresh more than soup cube 4.Consistency taste. 5.Can use with any cook. Weakness 1.Short life on the shelf. Item Shelf-life Frozen soup < 1 month Traditional < 1 weeks Soup cube < 6 months 2.Lag of distribution channel 3.More expensive than soup cube 4.Low customer awareness

Frozen Soup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Frozen Soup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Frozen Soup ,[object Object],Frozen Soup Distribution Channels OEM (Concentrated Soup Production) Convenient store Hyper Market Delivery Contact & Planning R&D with hachi-bang Launch product & Distribution get feedback from customers

Frozen Soup ,[object Object],รสดี คนอร์ Convenience Nutrient Frozen Soup น้ำซุปทำเอง Nutrient Rare

Frozen Soup ,[object Object],[object Object],[object Object]

Finger Top ,[object Object],[object Object],[object Object],[object Object]

Finger Top ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Finger Top ,[object Object],Shop Factory All star Transaction income (from workers) กองทุน Factory investment SHOPs ปันผล support

Finger Top ,[object Object],AMATA Data : Total factories Amata nakorn Total : 514 No. of Population (factories in operational status only): 140,000 1. Automotive (32.64%) 2. Steel/ Metal/ Plastic (25.52%) 3. Electronics (14.02%) 4. Cons.Goods, Healthcare(10.25%) 5. Chemicals & : (9.83%) 6. Service & Infrastructure (7.53%) 7. Others (0.21%) Amata city Total : 136 No. of Population (factories in operational status only): 25,000 1. Steel/ Metal/ Plastic (32.17%) 2. Automotive (24.35%) 3. Cons. Goods, Healthcare (18.26%) 4. Electronics (13.91%) 5. Service and Infrastructure (6.96%) 6. Chemicals and related (4.35%) Utilities: Electricity Power Plant Industrial Water (Capacity: 44,000 m3/ Day & 18,000 m3/ Day) WASTE WATER Treatment Plant (Capacity: 20,000 m3/ Day & 14,000 m3/ Day) Amata power plant stream supply Amata Natural Gas Distribution

Finger Top ,[object Object],CEO OP Sale & Mkt Back office Software 1 position (20,00 THB) Installation & Maintainance (outsource) Clerk 1 position (12,000 THB; Account/ Procurement / HR) 1 position (30,000 THB) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Finger Top ,[object Object],Approx. Income # of worker 500 buy per day (Bt.) 50 Work day/ month 20 Income/ month 500,000 X 0.75% = 3,750 THB 45,000 THB/ mth 120,000 THB/ mth 1 transaction 0.50 THB # of worker 500 # of Transaction /day/person 2 Work day/ month 22 Income/ month 12,100 THB Cost = server 30,000 + Terminal (7,000*10) + overhead 30% = 130,000 Bt.

Finger Top ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],--- > Profit & Loss Management Revenue 2,112,000 THB

Mobile Camp ,[object Object],- การเติบโตของธุรกิจอสังหาริมทรัพย์มีอัตราเพิ่มขึ้นส่งผลให้มีความต้องการของที่พักสำหรับคนงานเพิ่มมากขึ้น - กฎหมายก่อสร้างอาคารชั่วคราว - การแข่งขันที่พักสำหรับคนงานในการก่อสร้างน้อย

Mobile Camp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Camp ,[object Object],[object Object],Container Residence for Rent Business structure: Partnership Business location: Bangkok and Metropolis

Mobile Camp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Camp ,[object Object],Mobile Camp Supplier Customer Distribute Chanel Camp Area

Mobile Camp ,[object Object],Ms. Jern Salesperson Mr. Keng Operations Ms. Note Owner/Manager Mr. Oat Marketing Manager Mr. Ping Office Manager 7,500 baht/cont./month Full facilities camp for rent in the form of container Container Residence for Rent Price Description Product/Service

Mobile Camp ,[object Object],Market position ---- > Competitive or Budget Unique Selling Position ---- > Fast installation, Good facilities, Easy to Transform and Relocate, Give comfortable feeling Anticipated Demand ---- > Expected 20 containers will be rented in 12 months for 1st launch of these services. Pricing Strategy ---- > Value price strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Camp ,[object Object],Innovation Research & development (R&D)/innovation activities We have observed construction in BKK and surrounding area and we found that most of construction site especially for workers’ camp are not good. It has bad facilities for living. Workers’ camp cannot meet government regulation. We interviewed workers and foreman to correct their needs for the camp. Risk management Economy of scale, Agreement with suppliers High Highly Likely Raw material cost ? Medium Unlikely Installation area Cost reduction, Promotion High Highly Likely Price Strategy Impact Likelihood Risk

Mobile Camp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],30000 6000 5 Table and Chair 10000 10000 1 Copy Machine, Fax, Printer 150000 30000 5 Computer Running cost Purchase price Unit Equipment

Mobile Camp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile Camp ,[object Object],S.W.O.T. analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Threats Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Weaknesses Strengths

Mobile Camp ,[object Object],Advertising & sales Advertising and promotional strategy Sales and distribution channels ? Customer made a repeat purchase Discount for 2 nd purchase 5000 BHT Brand awareness and increasing sale Website Cost ($) Expected business improvement Planned promotion /advertising type High cost of sale Face to face communication Easy to make connection 50% Salesperson Defensive strategy Easy to find 24 Hrs 50% Website Disadvantages Advantages Percentage of sales (%) Channel type

Mobile Camp ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study : Create Business Ideas

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Case Study : Create Business Ideas