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- 1. Shokubai-Jyonetsu Building the TOMODACHI Generation Program
- 2. Mission: to provide entrepreneurship training and mentorship to idea generators so that they can turn their ideas into prosperous local businesses. Vision: eliminating barriers to innovative business ventures with the ultimate goal of restoring Tohoku through local economic development. Introduction
- 3. Tohoku Environment: 1. Drained of Human Capital & Devastated Industry 2. Japanese and foreigners outside of the Tohoku region have both been involved in the disaster relief Unmet Needs: The region should be restored from within. Our Strategy: implement the training program in Sendai The Reason: Big Business Chance Sendai is Tohoku’s only city that has had an increase in the young population as well as job prospects. Background and Significance
- 4. Overall Goal and Strategy of the Initiative Project Goal: implement a training program that teaches the skills needed to develop and execute a business model. Strategy: 1.Catalyst Training Program 2.Catalyst Mentorship Program 3.Catalyst Competition Skills: Business Thinking, Raising Venture Capital and Loan, Accounting, Finance, Leadership, Marketing, Operation and Logistics, Business Administration, Human Resource Management, and Networking Skills: Business Thinking, Raising Venture Capital and Loan, Accounting, Finance, Leadership, Marketing, Operation and Logistics, Business Administration, Human Resource Management, and Networking
- 5. 1) Fundraise $201,000 • United Way Worldwide • Toyota • Mitsubishi • Impact Japan Foundation 2) Train idea generators to develop business models, and connect with local investors. Key Objectives
- 7. Initiative Infrastructure Personnel $98,750.00 ¥11,742,363 Program Office $49,960.00 ¥5,940,744 Fundraising $21,000.00 ¥2,497,110 Advertising $20,000.00 ¥2,378,200 Shokubai Training (Camp Catalyst) $1,700.00 ¥202, 147 Competition and Network Reception $12,200.00 ¥1,450,702 Project TotalProject Total $203,610.00$203,610.00 ¥24,211,265¥24,211,265
- 10. Marketing Strategy Objective • Implement a training program that teaches the skills needed to develop and execute a business model. Stakeholders • Idea Generators, Local community members, Tohoku University students Tactics • Social media, local community meetings, campus events, café events, advertisements, flyers, student e-mail, personnel meetings, newsletter, surveys from idea generators Measurement • Number of idea generators in program, number of cross sector partnerships formed
- 11. 1. Monthly Assessment •Agenda: the advancements of the program and anticipate future obstacles 2. Monthly Newsletter •Intern will describe to investors and stakeholders the ideas that are circulating through the office from idea generators Evaluation of Initiative
- 12. • Cross-sector partnerships nurture civil society • Encouraging residents to revitalize from within • The Shokubai Initiative will inspire the community to fulfill the needs of the region. Personal Reflection
- 14. Professor in Tohoku Univ.:Michi Fukushima http://www.econ.tohoku.ac.jp/~michi/newpage7.html Local Executive: Satomi Igarashi http://www.chusho.meti.go.jp/keiei/sapoin/monozukuri300sha/2touhoku/06yamagata_04.ht Local Executive: Takashi Yoshida http://www.tohoku1000.jp/entrepreneur/detail/542/ Private-small/medium-sized-enterprises alliance in Miyagi prefecture http://www.chuokai-miyagi.or.jp/index.html Sendai city councillor: Koji Okabe (responsible for agriculture) http://www.okabekoji-sendai.jimusho.jp/index.html Lecturers: Globis Sendai http://mba.globis.ac.jp/sendai/feature.html Professor’s salary http://blog.goo.ne.jp/la_old_september/e/44c85dec2de45042b37b391196d271f9 Typical university employee salary: http://blog.goo.ne.jp/la_old_september/e/2f9d2cc998526524f52a6e1fbc6ba7d8 Local company executives salary http://www.njh.co.jp/kigyoujitsumu/service/sample/yakuin_01.pdf 268/syosai.html Tohoku University web site (Economics and Management) http://www.econ.tohoku.ac.jp/econ/english/index.html Work Cited Laptops http://www.kojima.net/ec/disp/CSfDispListPage_001.jsp?dispNo=001004&q=&x=42 Tablet http://kakaku.com/item/K0000616718/?lid=ksearch_kakakuitem_image Printer http://kakaku.com/item/K0000566488/?lid=ksearch_kakakuitem_image Ink/Toner http://item.rakuten.co.jp/jism/4960999782300-42-8088-n/ File Cabinets http://www.ikea.com/jp/en/catalog/products/S19046545/ Desks http://www.ikea.com/jp/en/catalog/products/70219043/ Conference Table http://www.ikea.com/jp/en/catalog/products/S59006302/ Whiteboard https://www.google.com/shopping/product/13099420466900740236? q=whiteboard+cost&rlz=1C1VFKB_enUS624US625&es_sm=93&biw=1680 &bih=959&bav=on.2,or.r_qf.&bvm=bv.86475890,d.aWw&tch=1&ech=1&psi =wwDsVIGoA4WUyASOnIEY.1424752837438.3&ei=QwHsVO7OOom3yA SA-oDwAg&ved=0CMMBEKYrMAE several statistics of Sendai city( including jobs-to-applicants ratio) http://www.city.sendai.jp/kikaku/seisaku/toukei/toukeijihou/new_top.html The rental office http://www.office-sendai.com/office/t
- 15. Itemized Budget Advertising (USD) (YEN) eAdvertising (e.g website, FB, Twitter, Instagram) $6,000.00 ¥713,460 Flyers (5,000 color copies @ $0.06) $1,500.00 ¥178,365 Mail Distribution (25,000 @ $0.50) $12,500.00 ¥1,486,375 Fundraising eAdvertising (e.g website, FB, Twitter, Instagram) $3,500.00 ¥416,185 Transportation and Corporate Expenses $5,000.00 ¥594,550 Mail Distribution (25,000 @ $0.50) $12,500.00 ¥1,486,375 Shokubai Training (Catalyst Camp) Globis University Lectures (14 hrs.) $1,500.00 ¥178,365 Training Material (e.g Certificates and Packets) $200.00 ¥23,782 Competition and Networking Reception Competition (Tohoku U Auditorium) $450.00 ¥53,510 Networking Reception (Tohoku U Banquet Hall) $300.00 ¥35,673 Catering @70/person (approx. 150) $10,050.00 ¥1,195,046 Signage $400.00 ¥47,564 25 Shokubai Innovator Awards @ $40 $1,000.00 ¥118,910 Project Total $203,610.00 ¥24,211,265 Personnel (USD) (YEN) Project Director (faculty) $40,000.00 ¥4,756,400 (50% FTE) of $80,000 Finance Director $8,750.00 ¥1,040,463 (25% FTE) of $35,000 Local Company Executive $14,000.00 ¥1,664,740 (10% FTE) of $100,000 Local Company Executive $14,000.00 ¥1,664,740 (10% FTE) of $100,000 Graduate Student Assistant $16,000.00 ¥1,902,560 Intern $6,000.00 ¥713,460 Program Office Rent $25,000.00 ¥2,972,750 Utilities $5,000.00 ¥594,550 Office Supplies (e.g projector, toner, desk supplies) $3,000.00 ¥356,730 Telephone and Internet $1,500.00 ¥178,365 25 Desk Chairs @ $35.00 $900.00 ¥107,019 6 Desks @ $90.00 $540.00 ¥64,211 10 Swivel chairs @ $30 $300.00 ¥35,673 2 Conference Table $1,520.00 ¥180,743 8 File Cabinets @250 $2,000.00 ¥237,820 6 Microsoft Computers @ $1,200 $7,200.00 ¥856,152 3 Microsoft Tablets @ $800 $2,400.00 ¥285,384 2 Printers $400.00 ¥47,564 Software (e.g Microsoft Office, Adobe) $200.00 ¥23,782
- 16. • University Students • Placing flyers, utilizing professor’s resources, and sending university emails • Local community • Workshops held by the sponsors, cafe events, symposiums of professors and community leaders, flyers in the community center, ads in the local newspapers or magazines • Online presence • Keeping idea generators connected with network and personnel • Social Media: Facebook, Twitter Communication and Outreach
- 17. Curriculum Logistics of the 24 Hour/ 2 Week Bootcamp Day 1: Monday (2.5 hrs) Orientation (1 h) (organized by the director) Lecture 1: Business Thinking, Raising Venture Capital and Loan (1.5 hs) by Globis teacher Day 2: Wednesday (2.5 hrs) Lecture 2: Accounting (2.5 hs) by Globis teacher Day 3: Saturday (3.5 hrs) Lecture 3: Finance (2.5 hs) by Globis teacher Lecture 4: Leadership (1 h) by Globis teacher Day 4: Sunday (3.5 hrs) Lecture 5: Marketing (2.5 hs) by Globis teacher Lecture 6: Operation and Logistics (1 h) by Globis teacher
- 18. Curriculum (Cont.) Day 5: Monday (2.5 hrs) Lecture 7: Business Administration (1 h) by Globis teacher Lecture 8: Human Resource Management (1.5 hs) by Globis teacher Day 6: Wednesday (2.5 hrs) Lecture 9: Business in Tohoku Region (lecture organized by the director) Day 7: Saturday (3.5 hrs) Lecture 10: Local Executive Talk 1 Lecture 11: Local Executive Talk 2 Day 8: Sunday (3.5 hrs) Lecture 12: Government Official Talk Lecture 13: Community Leader Talk (Curriculum is based on that of Globis) http://mba.globis.ac.jp/curriculum/curriculum_map.html#2015
Notes de l'éditeur
- This section should be one short paragraph like that of an abstract from an academic article. Please summarize one current challenge in the Tohoku region, the issue’s significance, why it should be addressed, and a brief synopsis of how the proposed initiative below will address the challenge. This section should grab the audience's attention and convince them to listen to the rest of your plan.
- What is the relevant background information? Why is it important to address this special issue? In this section you should provide relevant background information concerning the specific challenge you are addressing in your initiative/project. Moreover, describe and assess the scope of the challenge and discuss the way in which this issue is manifested in the Tohoku region. Specifically, discuss the effect of this issue on relevant stakeholders, citizens, businesses, local governments, and more in the region. This section needs to be descriptive and should lay the foundation for understanding the proposal you are about to present.
- What are you trying to accomplish? When and where will the project take place? (i.e. timeline and location) Where will the project be based? (Identify an institution that can take the lead and administer funding) Who will lead the project? (Which individual will be responsible?) Now that you have established both the challenge your group has chosen to address and its significance, identify the central goal and strategy of your initiative. Describe when and where the project will take place, identify an institution to administer funding and/or lead the project.
- What are your two objectives to achieve the overall project goal? Each group should develop two (2) objectives that would help achieve the overall goal of the initiative. These objectives should be developed to holistically address the challenge on which your group is working. Remember to make sure the proposed objectives utilize cross-sector partnerships to achieve the goal. What action steps will you take to accomplish each of your objectives? For each objective, determine action steps that are (a) specific, (b) measurable and (c) time-targeted.
- Identify Needed Resources Who will do the work? Other than personnel, what other resources will be needed? In order to address the challenge, you must identify what resources will be necessary. Consider how many staff/volunteers are needed and how will they be selected and trained? What supplies, physical space, communications equipment, technology needs, etc. exist? Consider what else might be needed to meet your objectives. Identify Cross-Sector Partners and their Responsibilities Who are the stakeholders involved in this project, and what will they do? Once you have identified the resources you need, identify who can help supply those resources. In this section, identify cross-sector partners that will help you achieve each of your objectives. In addition, it is important to determine and designate operational responsibilities. Develop a Budget and a Plan to Raise Funds How much, approximately, will the project cost? How will the necessary funding be raised? Based on your resource needs, develop a budget. This should include all the estimated costs required to successfully execute your initiative. Think broadly about your needs and identify which costs require cash and which costs can be covered in other ways such as in-kind donations or volunteerism. Once your group has developed a budget, create a plan to raise the necessary funds to make your initiative successful.
- What Brian discussed with us for market strategy
- How will you know that this initiative was successful? When will evaluations take place? Paramount to an initiative’s success is continual assessment of practices and evaluation of the project as a whole. This includes, but not limited to, assessing whether your objectives were achieved, were your timelines met/kept, what challenges were encountered, what processes and systems worked and which need to be revised, and what lessons were learned. Each group should develop an evaluation process to ensure their initiative is both achieving its objectives and running smoothly.
- What have you learned through this project? What are you planning to do next? Now that you have worked on this project with your international team members, please reflect on what you have learned through this project and what you are planning to do next when you go back to your community as a TOMODACHI Generation Leader.
- What is your communication strategy for different audiences and stakeholders? Describe a strategy that will enable you to effectively communicate with different audiences, including stakeholders, partners and the general public. What will be your messages, and which vehicles will you use to deliver them?