Facebook Techniques
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Overview of Facebook for the Purpose of business use.
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Facebook Techniques
- 1. Facebook Techniques How to Utilize Facebook for Business What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 9, 2010
- 9. Facebook Strategy Develop a Facebook Page for your business Develop a Posting Strategy Engage on a Regular basis “Like” Community Pages
Editor's Notes
- Started at Harvard in 2004 Put the college experience on the Internet Primarily geared towards college students It was 18 months after it opened that it opened to everyone EdgeRank Is the algorithm that Facebook uses to float information to the top of your screen
- Facebook Main Page
- Facebook Profile Page Profiles Everyone gets one profile If you happen to get more than one profile and Facebook finds out about it they will drop both of them. Private in nature You must share a connection between two parties
- New Facebook Groups Are designed to be connections between several individuals around a topic or common connection. These have been completely revamped recently New group chat Email notification Email Posting Documents Many features disappear after 250 group members
- Friendship Page Shows you the connection links between two individuals
- Facebook Community Pages These are intended to be hubs to see communication. You can suggest a Wikipedia page You can suggest an official Facebook page
- Facebook Pages are the main technique used for businesses Post regularly on the wall Whole point is to ignite conversations Connect your blog to the page so new posts show up as a link I would not recommend connecting your twitter to the page Its possible, but I wouldn’t If you post frequently people will not want to read your posts on Facebook, and might "unlike" Your posts might not float to the top as well Spend time on your profile picture Consider using all the space for your profile picture And Make sure that you have something to crop to for your square picture Custom Have a custom tabs as the first page makes a new visitor your page 50% more likely to click the "Like" button Having something that asks a person to click the "Like" button also adds an additional 25% likelihood of clicking the "Like" button. Engage in conversations Make sure to check back in on your Facebook page for comments at least daily.
- Strategy Develop a Facebook page Consider adding a custom tab (Ryan will talk about this soon) Develop a posting strategy What types of things will you post here? How often will you post? Engage on a very regular basis "Like" community pages so that you will see when some talks about your business across Facebook Suggest a Wikipedia article for your community pages Suggest your Official Facebook page for your community page