4. Geo-Location
• Foursquare
– Earn points and badges
– Check-in style
– Share location on
twitter/Facebook
• Gowalla
– Earn points and badges
– Check-in style
– Share media on
twitter/Facebook
• Facebook Places
– Check-in Style
– Share location on
Foursquare/Gowalla
• Google Latitude
– Tracking Style
– Shows position of your GPS
device on a map.
Early 1960s from National Science Foundation / Military Research
1991 – World Wide Web project made the internet we know today a reality
Web 1.0 – Online Brochures
Static Simple websites
Blinking Text
Web 2.0 – coined phrase in 1999 User-Centered Content
Backend Integration
Content Syndication
Web 3.0 – Lots of different ideas, but the one that seems most plausible is to layer the web across physical space
Layar
Geo-Location services simply share your location on the internet.
FourSquare
Allows you to share your location with friends
Strategy
Usually when you claim your business you'll be able to add things like your webpage, twitter, blog account
Great for SEO if you have links going back to your site.
Some will even let you put your logo on it.
Offer specials
It might just give you a competitive edge