twitter cards

1. Twitter card’s for your
tweet’s of sweet’s
Introducing a field guide to twitter platform
objects
The importance of making use of social media and Social
Media tools should never be overlooked as part of your social
media branding.
5/20/2014

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The best strategy to use twitter, and introducing
The power of “Twitter Card?”
Twitter released the Lead Generation Card that will allow marketers
to collect leads directly from a tweet. What makes this even cooler is
that it will populate popular CRM programs such as Infusion soft and
Hubs pot with prospects information (no form to fill out).
Understanding Twitter Cards
 Give you control of how your content is displayed with tweets
 Drive traffic to your site
 Increase the number of people following your accounts content.
 Make it possible for you to attach media experiences to Tweets
that link to your content.
Now what does a twitter card’s look like’s?

3. 4
 Twitter cards are expendables area of a tweets update.
 Located underneath of updates like update photos, view
summary.
Summary Card: Default Card, including a title, description,
thumbnail, and Twitter account attribution
Summary Card with Large Image: Similar to a Summary Card, but
with a prominently featured image and additional details and
attribution.
Photo Card: A Card with a photo only.
Gallery Card: A Card highlighting a collection of four photos.
App Card: A Card to detail a mobile app with direct download.
Player Card: A Card to provide video/audio/media.

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Product Card: A Card optimized for product details.
Lead Generation Card: A Card to drive lead generation for your
product or service. Available via the Twitter Ads Dashboard.
Website Card: A Card to feature your website and drive click
through traffic.
Five simple steps
Ready to get started with Cards? In most cases, it takes less than
15 minutes to implement.
Review the documentation for the type of card you want to
implement.
Add the pertinent meta tags to your page.
Run your URLs against the validator tool to be approved.

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After approval, tweet the URL and see the Card appear
below your tweet.
Use Twitter Card analytics to measure your results.
Please note that approval for the Player Card and the
Product Card may take additional time to approve.
Card properties are simple key-value pairs, each defined in
its own HTML Meta tag as you see above. The combined
collection of properties defines the overall card experience
on Twitter, and each card supports and requires a specific
set of properties. Only one card per-page is supported. All
cards have one basic property in common and that is the
card type value:
Card Property Description
Twitter: card the card type, which will be one of
"summary", "photo", "gallery", "product", "app", or "player".