Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Ym@6 website analysis
1. The background of the website is of
the band members names and finger
prints . By doing this the audience
automatically know they are on the
right page as it gives a direct link to
band information. The style in which
this is done is to show rebellion, the
finger prints connote that the band
members have been arrested
therefore portraying them a s
disobedient; this creates the
stereotypical impression of a rock
band. The stereotypical view of the
band would have been used for the
marketing scheme as it creates an
easy connection to the target
audience or teenagers/young adults
who are trying to be rebellious
themselves
2. This resembles the back of their album. By doing this it creates a repetitive theme the
audience can recognise and associate with the band. This makes it easier for the band to
be identified, so the audience are more likely to find them if they had little knowledge of
the m before.
There is clear advertisement
of the band here. This is a
large piece of the website as
the band relies on selling
albums. The large picture
enables people to have quick
and easy access to the bands
new album.
3. A story linking to the band
raises awareness of each
individual band member and
creates a better connection
between the audience and
band. This is because they
feel as if they know more
about them than the average
person, therefore, making
them feel closer to the band
and more likely to keep up to
track with buying
merchandise , albums and
going to see gigs. So this can
be seen as a marketing
scheme.
4. The different selection options allow the audience to
move around the website more. It makes the specific
information required easier to find and read. Keeping
the audience easily updated.
News- will be an option that keeps the audience
members regularly informed with what the band is
doing. Therefore, creating a more personal feeling
between the band and listener.
Live dates- This option would be used to advertise
when the next gigs are on and give the latest tour
dates to eager fans (which would sell their tickets
faster).
Gallery- Would be fan and professional shots of the
band.
Music store- Gives quick and easy access to the
listener into buying the bands album or song, as this
is easy to find the sales would increase as it’s
convenient, it skips straight to specific songs rather
than going round other website e.g. ITunes.
Sign up- Would be the option which a fan could give
their information to and get direct information form
what the band is doing , new songs and tour dates.
Making it so the fan wouldn't have to keep checking
the website and would get first look at tickets.
Buy now- Is the option that allows the fan to directly
buy merchandise and several other products the
band do to raise more awareness and sell more
tickets.
5. The tags at the bottom link to social networking sites which
allow the audience to share the website and raise awareness of
the band, so this would be done to help marketing. The small
icons also make the transition convenient and easy.