Customer Orientation is essential nowadays

1. Driving Customers and Sales
in Uncertain Times
Special Presentation BRC
London, 1st of December 2009
© 2009 Jorge Serrano González-Barosa

2. ¨ If you look for different
results, do not do always
the same thing ¨
Albert Einstein
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© 2009 Jorge Serrano González-Barosa

3. Just some Key Areas to strongly develop…
There are 4 key areas to be developed faster
 Change Marketing Dynamics
 Change Marketing
Dynamics
 Use of WEB 2.0
 Use of WEB 2.0
 Develop a new CRM Ecosystem
 Develop the new CRM
Ecosystem
 Learn from your customers
 Learn from your
customers 2
© 2009 Jorge Serrano González-Barosa

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© 2009 Jorge Serrano González-Barosa

5. GAP has transformed overnight a completely store in
Vancouver, from ceiling to floor
© 2009 Jorge Serrano González-Barosa
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6. It is the time of People:
Internet 2.0 = ¨ to share ¨
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© 2009 Jorge Serrano González-Barosa

7. Marketing in 2.0 must be alive,
it is necessary to hear your
customers and to talk to them ¨
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© 2009 Jorge Serrano González-Barosa

8. It is time for the people
CRMnecessary2.0Change our Marketing Dynamics = to share
It is + Web to = CRM 2.0 Internet 2.0
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© 2009 Jorge Serrano González-Barosa

9. A new paradigm of CRM has born; CRM 2.0
The new CRM Ecosystem is there to help us…
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© 2009 Jorge Serrano González-Barosa

10. It is time for the people
It is necessaryreally listen to
Do you to Change our Marketing Dynamics = to share
Internet 2.0
your customers ?
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© 2009 Jorge Serrano González-Barosa

11. World has changed,
Use some channels
of Communication
existing out there…
© 2009 Jorge Serrano González-Barosa
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12. It is necessary to Change our Marketing Dynamics
Driving Customers and Sales in a
New Era of Uncertainty requires
to Innovate…
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© 2009 Jorge Serrano González-Barosa

13. It is necessary to Change our Marketing Dynamics
And you have all tools to make it possible,
just use them…right
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© 2009 Jorge Serrano González-Barosa