Keynote delivered by James Watters, Vice President of Product, Marketing, and Ecosystem for Cloud Foundry at the Cloud Foundry Summit 2014.

1. © 2014

2. THE JOURNEY TO ENTERPRISE PAAS
James Watters
VP of Product, Cloud Foundry & Pivotal CF

3. ~1000

4. Software Kept Eating the World…..

5. Software Kept Changing Industries
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
$19.5B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$26B valuation
Tesla--Automotive

6. Traditional IT is Being Disrupted

7. This Generation of Developers Have
New Values
 Agile teams and rapid iteration
 Continuous delivery, no planned
downtime
 Horizontally scalability (data and app)
 Micro-Services, standardized service
binding and discovery
 First class Mobile support
 Deep user analytics

8. Netflix Cloud Evolution: First Step IaaS

9. Netflix Cloud Evolution: Next Step PaaS

10. IaaS without PaaS capabilities
becoming a dying breed
In 2014... IaaS providers with no
PaaS services…and no
ecosystem of developers will go
the way of the dodo bird
The single most powerful thing
you can do this year is to enable
your developers with a fast and
flexible PaaS.
Cloud Foundry fits the bill nicely,
and the ease of deployment is the
same whether you're deploying a
Node.js prototype or a Java project
with scads of external services.

11.  Screen shot of Dev Console – pointing out
simple abstraction
 Demo
Focus on Application and Services..

12. DEVELOPER OPERATOR
Nov 15 2014: Everything Changed--Pivotal CF
App Deployment: 30-90 seconds
Auto-select runtimes
Deploy app
Select and bind middleware
Scale app
Cloud Deployment: 2-4 hours
Establish infrastructure
Provision
Add capacity
Control Auth, Policies, HA

13. Get Ready For the Third Platform

14. Largest Acquisition in Google History?

15. The “Nest” Disruptive Application Pattern
• Change an industry by
combining
– Highly personalized,
interactive web/mobile
experience
– “Disruptive” insights derived
from data collection,
aggregation, analytics
– Changes both consumer and
supplier patterns

16. Netflix Followed The Nest Disruption Pattern
• How did they transform from
a mail-order business?
– “Speed wins in the
marketplace”
– “Microservices for speed and
availability”
– “Simple patterns automated
by PaaS”

17. Core Application Patterns Are Changing

18. A Multi-Cloud 3rd Platform: Pivotal CF
Multi-Cloud
Declarative Service
Deployment,
Operations
Elastic managed
runtime service
integrated into
leading data
services; all scaled
and managed by CF
BOSH
Elastic
Runtime
Agile
Microservices
Elastic
Hadoop
Jenkins
Service
(CI)
Google
Redis
PCF Operations Manager (CF-BOSH)
VMware EC2OpenStack
Rabbit
MQ
KV
Store
Mobile
MBaaS

19. GE Invests $105M Into Pivotal Platform
• GE Predix platform powered by Cloud
Foundry and Pivotal Hadoop
• 41 diverse applications from across GE
divisions targeted for 2014 production
deployment
• Bringing the disruptive “Nest” pattern to
every GE industrial division with Cloud
Foundry

20. Pivotal CF: Cloud Independent Software Delivery
Simple, Developer Friendly
Commands and API
• CF Push [Appfile]
• CF Push [Docker]
• CF Push [.NET]
• Or IDE based control, Eclipse,
STS, Intellij,etc.
Operational Benefits for
Every Application
• Instant Dynamic Routing
• Streaming Logging Agg
• ID/team/RBAC/Policy
• Application performance
management
• Auto-scaling, scheduling
• Four layers of built-in
Availability and health
management
Built-in and Ecosystem
Services
• MySQL HA
• Redis
• Rabbit MQ
• HAWQ Analytics
• Elastic Pivotal HD
• Elastic Search
• Mobile Back End
• Jenkins
• Cassandra
Deploy, Operate Update, Scale Platform on Any IaaS

21. © 2014