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RE-
IMAGINING
HEALTH
How UNICEF is Using
Digital Innovation to Create
a Better World
UNICEF’s
Approach to
Healthcare
Innovation
OLD MODEL
   –  Commercial
     - Proprietary
- Closed System
NEW MODEL




                 –Commercial
            & Non-Commercial
                -Collaborative
                  -Open Data
EXAMPLES




 – HHS Initiatives
      - NYC Apps
- Future of Health
           Project
How PSFK &
         UNICEF
identified trends
     and briefed
        agencies
PSFK & UNICEF identified 15 key
trends
A little background
on Zemoga and
 A	
  li%le	
  background	
  on	
  Zemoga	
  
their approach to
Healthcare

www.zemoga.com
How the
Zemoga innovation
process works
The	
  process	
  yielded	
  several	
  concepts	
  
Genesis of the Teach Shirt
Idea
One of many great
ideas.
How PSFK compiled the
Future of Health report.
Replicating the UNICEF Model
Benefits to UNICEF

    - fresh thinking
    -exposure to best practices from
     other fields
    -connections to numerous new
    resources
    -a new way of reaching out to sponsors
    and partners
Next
   Future
of Health
 project?
How can we
  apply this
methodolog
  y to other
      health
    issues?
Thank You!

Piers Fawkes,   Dan Licht,
piers@psfk.co   Daniel.licht
m               @zemoga.com
www.psfk.com    www.zemoga.com

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Re-Imagining Health: How UNICEF Is Using Digital Innovation To Create a Better World