There was a tipping point last year that has major implications for agents, brokers and brands focusing on the real estate industry. It will impact publishing and marketing strategies and tactics in the future. Consumer use of online search reached an all-time high of 92% for home related search and crested to almost 60% mobile and tablet usage on weekends. No one expected it to happen this rapidly. When you consider that there were over 5 million residential sales last year the value of the online experience takes on a whole new meaning. This trend that is not going away anytime soon. While people still need a human touch to solidify their buying decisions, their information gathering process is now dominated by the digital tools we have all come to rely on.
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