Learn how to focus your social media efforts and grow your offline business Together with social media strategists, Katie Lance and Chris Smith, we’ve put together a simple roadmap that capitalizes on the recent changes in location based social media to provide step by step tactics and help you grow your communities online, creating meaningful relationships and business in the real world. Local Social is heating up. With the release of Facebook’s Nearby feature to focus on local businesses and Google+ reinforcing their commitment to location based apps and search, it’s time to start gearing your social media strategy to support you local presence. This Webinar Will Show You How To Build Communities Online That Engage Your Local Market Offline. Learn simple tactics to connect online and offline relationships to build trust where you live and work. Learn how to use social to have your business found when people are looking for real estate. Find out how to amplify the reach of your content and increase you search ranking. Gain the skills to identify who your tribe is, and the tools to get them psyched to engage online and offline. Stop wasting time posting willy nilly and focus your efforts in ways that provide real value to your business and your audience..

4. Social and Local Trends

5. PEOPLE LOVE SOME ONLINE SEARCH
waterfront condos in hotlanta
93% 75%
Of consumers begin on a Of searchers never scroll past
search engine the first page of search results

6. The Power of
Search used to be a strictly desktop affair.
Local That ship has already sailed...
Mobile
Search local search volume is growingexponentially
@ 50% every year!
1 billion local searches a month in 2009
1.5 billion local searches 2010
2.3 billion local searches 2011
3.45 billion local searches 2012

8. Get on the MAP: Local Search & Businesses
Searchers looking for businesses online believe that local search results
are more relevant and trustworthy than paid or general search results
61% 58%
Consider local search Consider local search
results to be more results to be more
relevant trustworthy

9. Of all those who
An increasing number of submit reviews,
local business searchers most have done so
expect to find consumer in the past 30 days.
91% reviews
37%
15%
of local searchers use
30% social media to conduct
25% 14% local searches.
Social Media Used for Local Search

12. GETTING STARTED ON LOCAL SEARCH CHECK LIST
1. Optimize website(s) for local 2. Claim your business listing
Targeted, hyper-local keywords Google Maps (most important)
Relevant content to support keywords Yelp
Address and contact info prominent Bing Local
SEO friendly CMS Yahoo Local
Indexable listings Best of the Web Local
3. Get citations, “online references” 4. Become an inbound marketer
Local Blogs Focus locally
Hyper local blogs Make a plan
Locally focused directories Analyze your progress
Industry focused directories/blogs Be consistent and don’t stop

13. Social and Local Tools

14. KEYWORD RESEARCH- FOCUS ON LONG-TAIL

22. Be Useful