The state of B2B product marketing in 2015
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To understand the state of product marketing in B2B companies, we spoke to senior marketers on current trends and practices in the field. This is what we found
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The state of B2B product marketing in 2015
- 1. 71%SALESENABLEMENT THESTATEOF B2BPRODUCTMARKETING IN2015 CREATINGCOLLATERALISATOP PRIORITYFORB2BPRODUCTMARKETING MAJORITYOFB2BCOMPANIES INVESTINPRODUCTMARKETING MOSTPOPULARDIGITALCHANNELS To understand the state of product marketing in B2B companies, Regalix spoke to senior marketers on current trends and practices in the field. This is what they found Besides Website and Email, preferences on the list chosen by our respondents, include Webinars, Social Media, Search and Blog 89%of B2B marketers mention new customer acquisition as the metric they use to measure the impact of product marketing 70%of respondents say they look at revenue generated to measure the success of a product launch 80%CREATINGMARKETING COLLATERAL 1 2 69%LAUNCHPLANNING 5 70% CREATING MARKETING PLANS 4 70%DEFINING POSITION 3 84% of B2B marketers invest in product marketing 16% do not Organic Search (SEO) 84% 64% Social Media 76% Webinars 77% Email 89% Website 91% 16% UNDERSTANDING BUYER NEEDS IS THE MOST CITED GO-TO-MARKET STRATEGY REVENUEANDLEADSDETERMINESUCCESS OFPRODUCTLAUNCH Source: Regalix LEARNMORE