2. ABOUT
The television population of India is
approx 135 million and 80% of this
population have access to cable and
satellite. As per the statistics, DTH has
a 20% market share with more than 22
million DTH subscribers. The subscriber
base for DTH has grown very rapidly in
past 5 years.
4. Banner on Menu
Movie on Demand
Advertiser Branding
on Movies
5. ADVANTAGES
It is a powerful way of targeting customers
demographically and geographically, thus increasing
the effectiveness of the ads.
It is a cost effective way to broadcast ads on
television.
It uses audio, visuals and action to convey the
message in a creative way which helps grab the
attention of consumers.
It helps build brand awareness for businesses since it
reaches a large audience.
7. Reach
Reaches about half the Indian population
Cartoon Channels are targeted at children and
families in India
News Channels targets the global Indian with news
that is credible, accurate and fast
Spiritual Channels are targeted in the 40+ age group
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