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1. ELEVATOR ADVERTISING

2. ABOUT
This is a very smart and savvy way to market
to a specific demographic, as some statistics
report that more than 500 people per day ride
in an average elevator. Traditional
advertising in elevators abounds, but the
most effective and inventive form today is
the interactive ad that can be placed on the
elevator doors and landings.

3. ADVERTISING OPTIONS
Outside door advertising
Inside the elevator using brochures or painting
Outside (outdoor) media (using screen)
Inside (indoor) media (using screen)
Sounds advertising (inside the elevator)
On the elevator buttons (outside and inside)
Creative and innovative advertising (costly)

4. ADVANTAGES
Opportunity to capture public attention with
new advertising platform
Marketing avenue provides high-impression
frequency
Contemporary marketing mode drives
client “buzz”
Considerably long impression period of
exposure when person is on the escalator
Excellent viral marketing medium

5. Statistics show that…
85% favourable - "It gives
you something to do"
96% - Elevator ads
achieved the highest
aided media recall
82% feel that elevator ads
are interesting to read

6. ADVANTAGES
 Creative benefits
 Micro-targeting
 Cost-effectiveness
 Continuous exposure
 Editing capacity

7. AD RECALL RATE
ELEVATOR ADVERTISING HAS A RECALL RATE OF 45%,
EXCEEDING INDUSTRY NORMS FOR MOST MEDIA

8. WHY ELEVATOR ADVERTISING?
Advertising in apartment buildings brings
the message closer to the public’s home
Ads are the first and last thing people see
when leaving and coming home for the day
When in an elevator, there are no
distractions to the audience. The
audience’s eyes are constantly looking for
a source of entertainment while awkwardly
sharing the elevator. Eyes and attention
are 100% focused on the advertisement
because of this!

9. GET CONNECTED
www.facebook.com/planmyad
www.pinterest.com/planmyad
www.twitter.com/planmyad
https://plus.google.com/115933164503334007591
www.youtube.com/planmyad
www.linkedin.com/company/planmyad

10. CONTACT US
Office : Azimganj House, 7 Camac Street, 4th floor,
Kolkata 700017
Email : hello@planmyad.com
Call : +91 80174 77777
Web URL : https://planmyad.com