Plastic surgery practices must start implementing content marketing strategies to attract new patients, and to achieve high rankings in google. Content marketing is the "new" SEO! If your content doesn't educate, inform and resonate with your prospects, they will not hire your practice for any procedures. The cosmetic surgeon who provides valuable content in the form of articles (text), video and even audio will dominate their locale. They will be the perceived "authority" on plastic surgery in the area. If you want to implement a high ROI content marketing campaign for your plastic surgery practice, contact us today at 866-620-2646 or visit us at http://www.StrategicMedica.com

1. PRESENTS

2. HOW TO GET YOUR
CONTENT TO ENTICE
VISITORS TO TAKE
ACTION ON YOUR
WEBSITE

3. THE AUTHOR
Mike Pedersen
Founder, StrategicMedica.com
Internet Marketing Strategist For Plastic Surgeons
866-620-2646

4. Wouldn’t you like the woman above to be calling your plastic
surgery practice after reading the content on your website?

5. I have spoken to dozens and dozens of frustrated plastic
surgeons regarding their ineffective websites… to help them
better understand what they need to do moving forward to fix
it.

7. This is a critical
number as it tells you
if your content is
resonating with your
visitor. Find out how
one blogger gets
visitors to stay on his
site for over 40
minutes.
Click here to read the blog

8. So many times
I talk with
plastic
surgeons
and their
content is all
about them
and not their
reader.
x
✓

9. You’re making a huge mistake
if you don’t have a strategic
plan regarding content
marketing for plastic
surgeons. A great read to
help you with this is
Epic Content Marketing
By Joe Pulizzi.
Click here to read the blog

10. In the following post I’m going to show you how
to make the most of your content, get your
visitors to stick around longer and take
action, and create raving fans for your plastic
surgery practice. Ones that will keep coming
back, and more importantly tell all their friends.

11. So what will you
get out of reading
this article, and
creating magnetic
content on your
own website?
Achieving your goals, whether it be
call your practice for a consultation,
or sign up for your email content.
A dramatic increase in engagement
Increased rankings in google and
other search engines.
More people coming back to your
site and consuming your content.

12. Lets get on with it!

13. You Have A Golden Opportunity
I have reviewed hundreds
upon hundreds of plastic
surgery websites,
and I can assure you over
90% of them are not
getting it!

14. This is your opportunity
to dominate your
locale with strategically
written content on your
website that informs,
educates and engages
your website visitors.

15. Every WORD on
your website should
be for the…
benefit of your
READER
…period. If you want to see
it in action, Ryan Hanley has
rocked the Insurance world
with his excellent
content marketing
approach.

16. When you write new
content, evaluate
every word,
every sentence…
to see if it is of high
value to your reader.

17. Does it connect with
them emotionally?
Does it have an
empathetic tone to
it? Are you addressing
all their concerns and
emotions?

18. As you go along, if
you can say it does,
you now will be
viewed as the
“authority” in your
marketplace.

19. According to Hubspot,
one of the industries top
content marketing
software companies, 61%
of people feel better
about a company that
delivers custom content
and are more likely to
buy from that
company.

20. Another interesting
study by Hubspot
showed, 73% of people
prefer to get
information about an
organization through a
series of articles rather
than in a traditional
advertisement.

21. As you can see, with the
proper content marketing
strategy, you can virtually
ensure the success of
your website…resulting
in more
scheduled
consultations,
and ultimately
patients.

22. Your Content Should
Answer Your Patients
Most Pressing
Questions

23. A good theme throughout
your website should be to
answer all the cosmetic
surgery questions you’ve
ever heard during a
consultation. Commonly
referred to as FAQ’s
or Frequently Asked
Questions.

24. Just imagine all the content you could come
up with regarding all the questions for each
and every procedure you do in your
practice. You’re talking hundreds if you get
really specific with each procedure, and plan
it out strategically.

25. Every procedure
has post op issues
that are critical for
someone to know
ahead of time.

26. Then you’ve got “are you a candidate
for… [fill in the blank]?” That’s another
few dozen or so.
It can go on-and-on.
I know what you’re thinking… “there is
no way I or my staff has the time to do
this huge undertaking!”

27. Fear No More

28. best
plastic surgery
content writers on our
We have the
team. We can take this off
your hands completely.

29. We will produce, unique (not copied
anywhere on the web) and valuable content
your visitors
will consume, and
more importantly take action on.

30. And, equally important, we
will promote it on all social
media channels,
and repurpose it, to
leverage on many other
authority websites, giving
you a wider spread,
and stronger search engine
presence.

31. We will also show
you simple
strategies to speed
up this process and
still produce world
class plastic surgery
content for your
website.

32. If You Want To Go It Alone

33. If you are either on a tight
marketing budget, or have
someone on staff that wants to
undertake this plastic
surgery content
marketing strategy,
just do a search in google for
content marketing, and you’ll
have your hands full!

34. Most Marketing
Agencies Have It
Wrong! They Don’t
Focus On Lifetime
Value Of EVERY
Patient “Past And
Present.”

35. Getting new patients is critical,
but equally as important is increasing
the lifetime value of each
patient; and turning them into raving
fans of your practice. We can help
you achieve both to maximize your
ROI.
Click here to schedule your
STRATEGY SESSION today!