When everyone can run analyses on the entirety of your organization’s data— transactions, customer interactions, and machine data—amazing things happen. At Platfora, we’re transforming how businesses unlock insights, make more meaningful decisions, and produce better outcomes across multiple industries and for specialized roles within organizations. Read this ebook to find out more about the business value of Platfora big data analytics.

1. Get to know the Platfora Platform by understanding
the business value of Big Data Analytics.
THERE’S SOMETHING
YOU SHOULD KNOW.
EVERYTHING.

2. 89%of executives believe that
big data will revolutionize
business operations in the
same way the Internet did.1
97%indicated that Big Data
Analytics is important or very
important to driving their
company’s business strategy.1
79%of executives agree that
companies that do not
embrace big data will lose their
competitive position and
might even face extinction.1
1
Accenture

3. When everyone in your company can run analyses on the entirety of your
organization’s data—transactions, customer interactions, and machine data—
amazing things happen. At Platfora, we’re transforming how businesses unlock
insights, make more meaningful decisions, and produce better outcomes
across multiple industries and for specialized roles within organizations.
Can you afford to have your company’s top decision makers rely on just 10 percent of
the available data? By using Platfora®
Big Data Analytics, every leader is enabled not
just to combine and understand disparate data sets—such as sales figures and call
center wait times—but also to examine any dataset the company has, no matter how
far below the surface it might lie.
Platfora Big Data Analytics enables business leaders to examine data from every touch
point—web logs, mobile apps, sensors, the call center, etc.—providing an intuitive
environment for flexible exploration of all of your organization’s data, enabling new
insights and better decisions across the board.
Read on to learn how.
There’s something
you should know.
Everything.
At TUI Travel, Platfora Big Data Analytics is helping us unite 220 separate business entities into a
seamless, high-performance, data-driven business. Platfora not only accelerates our results—some
analytics tasks which once took weeks can now be completed in 20 minutes—it allows us to do
things which before were simply not possible. Instant access to all available data puts vital
information into the hands of our business decision makers and enables us to bring unprecedented
value to our customers.
DR. KARL GEIGER, Innovation, Data and Tools | TUI Travel

4. Today most companies that think they’re using
big data aren’t. Without realizing it, they’re seeing
only a fraction of what they have. They can’t bring
different varieties of data together. If getting
more from your big data is important to you,
you’re in good hands with Platfora’s Big Data
Analytics platform.
Platfora is the only full-stack software platform
to run natively on Hadoop and provide raw data
preparation, in-memory acceleration, and rich
visualizations to better share insights. This fact
means that today there is, literally, no kind of data
out there that is beyond your team’s reach.
Our customers use our platform in many ways, but here are the top three:
HADOOP
Customer
Analytics
Internet
of Things
Security
Analytics
The only end-to-end
platform out there.
SOLUTIONS
MOST COMPANIES ANALYZE A
MERE 12% OF THEIR DATA

5. 1
2
3
4
5
6
Analyze petabytes of raw multistructured data and
bring it to life with rich, compelling visualizations.
Ask any question against 100% of your data iteratively
with an end-to-end solution that doesn’t burden your
IT team.
Visualize petabytes of big data in seconds, not months.
Extracting meaning from your data shouldn’t come at
the expense of speed. Bigger should never mean slower.
Examine any dataset your company has, no matter how
far below the surface it might lie, including transactions,
customer interactions, and machine data. Put the “big”
back into big data.
Answer big questions, share deep insights, and
democratize data by collaborating in real time all across
the board. No silos allowed.
Work iteratively work with data in the rawest of
forms. Look for a platform built natively on Hadoop so
there is no kind of data out there that is beyond your
team’s reach.
When evaluating big data analytics solutions, you should look
for a platform that lets you:
SMALL DATA
BIG DATA

6. Customer Analytics
Gain a holistic view of your customer’s journey.
Today companies are capturing information about customers at every touch point, but the
reality is that most companies are working with siloed marketing data because they’re using
disparate tools to track online, offline, web, social, mobile, and advertising data.
In today’s multistructured data world where data comes in many forms and sizes and at greater
speed, you need a true Big Data Analytics solution. Platfora allows you to gain a holistic view of
your customer’s journey.
PLATFORA LETS YOU:
Understand your audience better than you ever have before.
You can analyze a wide variety of an audience’s characteristics with advanced segmentation
analysis. Platfora uncovers hidden relationships and drivers that lie behind the standard
attributes normally used for segmentation, enabling deep behavioral analysis that gets at why
your audience makes the choices they make.
Ask unlimited questions against your data.
Platfora is a self-service, iterative, and fast platform that encourages you to ask new questions
about your data. Platfora’s intuitive visual interface makes it easy for marketing professionals to
follow hunches, test theories, and basically just keep refining their search until they find exactly
what they are looking for—all with no coding required.
Reap the benefits of economies of scale.
With Platfora, you can analyze 100 percent of your data, enabling you to identify more
accurate insights over time while giving you the confidence that you’re making the right
decisions. Best of all, you can get up and running with Platfora within days not months.

7. 88%of a company’s
data is untapped
and rich with
data-driven
insights.1
60%use Big Data
Analytics to
drive marketing
decisions in their
organization.2
92%of executives
believe that
marketing teams
could benefit
substantially
from big data.2
1
Forrester Research
2
Luth Research
CUSTOMER SUCCESS STORIES
Paytronix
Restaurant Management | United States
Challenge: Paytronix experienced a dramatic growth in customer data
volumes. Waiting for queries to run, performing manipulations of the data
using various external tools, and meeting extensive ETL (extract-transform-
load) requirements all added time to the process. These slowdowns
threatened to limit the depth of analysis that Paytronix was able to provide.
Solution: To address this need, Paytronix implemented Platfora—and began
seeing benefits immediately. It took the team only two days to implement
Platfora, and they were fully up and running with the platform within a week.
With Platfora, Paytronix was able to shave weeks off the time to reach first
discoveries on new datasets and at the same time expand the types of data
they included in analysis. With Platfora, Paytronix was able to simplify their
Hadoop workflow, and also easily integrate social media, mobile, online, and
in-store data to reinvent what loyalty marketing means to restaurateurs and
their guests.
“With Platfora, we can shave weeks off the time to reach first discoveries
on new datasets and at the same time expand the types of data we include
in analysis.”
—Andrew Robbins, CEO and founder of Paytronix
Cox Automotive
Online Car Sales | United States
Challenge: The Cox Automotive team needed a way to integrate all
cross-property data from AutoTrader.com, KellyBlueBook.com, and thousands
of local dealer websites that reach more than 40 million unique customers
on a monthly basis.
Solution: Cox Automotive implemented Platfora to integrate and visualize
TV spot data, fine-grained web site traffic metrics, and car dealer inventory
to better understand their influence on the consumer’s journey. The
analytics team created Platfora Vizboards that demonstrated immediate
consumer behavior shifts influenced by OEM TV ads during the Super Bowl.
They were able to gain insights in significantly less time (six weeks vs. one
year) and money than if they had used legacy tools.
“We are now able to easily integrate and visualize TV spot data, fine-grained
web site traffic metrics on AutoTrader.com, and car dealer inventory to better
understand their influence on the consumer’s journey.”
—Ed Smith, CTO at Cox Automotive

8. PLATFORA LETS YOU:
See facilities in a whole new light.
Sensor and telemetry data can give your business a more in-depth and proactive view of
facilities than has ever before been available. With Platfora Big Data Analytics, you can manage
levels of energy usage and machine operation, optimize inventory levels, and monitor and
locate every item in a warehouse﹘all with an eye to anticipating slowdowns (or shutdowns)
before they occur.
Monitor and manage resources in motion.
With Platfora, you can bring together the information you need to make sure things don’t get
“lost in the shuffle.” With a Big Data Analytics solution, you can anticipate incoming and outgo-
ing shipments, track individual shipments in flight, monitor fleet vehicles in the field, and locate
lost and misplaced equipment.
Manage customer status and experience.
Telemetry data from products in use enables a new level of analysis on what customers are
doing and what they need. With Platfora, you can identify problems and opportunities as
they arise, including upsell based on time, place, or pattern of usage. You can also anticipate
required service events, including both routine maintenance and problems the customer isn’t
yet even aware of.
Internet of Things
Discover a new world of insight with sensor and smart data.
The online world is quickly bleeding over into every part of our offline reality—from machines
and equipment to products and locations, even the personal items we all carry with us.
Organizations can no longer stick with their existing strategy given the exponential growth in
the volume, variety, and velocity of big data from these devices and sensors. The rapid growth
of incoming data will be even more diverse, and the use cases even more varied. Leaders need
to focus on a true Big Data Analytics platform technology to address all their business needs
and business outcomes in minutes, not months.

9. CUSTOMER SUCCESS STORIES
Vivint
Home Automation, Energy Management
and Security Services | United States
Challenge: The volume of incoming data was so great that it took the Vivint
analytics team three months simply to map it out and architect it. The team
needed a big data analytics platform that could deal with a complex mix of
machine data and customer interaction data.
Solution: Platfora Big Data Analytics was the only solution native to Hadoop
that could provide query responses fast enough to meet the demands
of Vivint’s business analysts while allowing them to perform limitless
segmentation on their data. With Platfora, the Vivint analytics team was able
to analyze data from security and energy sensors inside consumer homes.
They were also able to perform limitless segmentation of data and received
fast responses to queries. They successfully identified patterns in customer
behavior to improve service and create new offerings.
“It’s lightning fast, it presents our data in a visually stunning way, and it’s
surprisingly easy to use.”
—Brandon Bunker, Senior Director of Customer Analytics and Intelligence at Vivint
Opower
Utility | United States
Challenge: Opower has a rich database of data about customers and
customer engagements. They were looking for a way to surface that data
within the organization so they could reduce the burden on their highly
technical teams.
Solution: With Platfora, the Opower team has opened up data availability
to less technical users, removing the need for technical staff to create and
run the queries. Platfora gives client-facing teams and product teams more
visibility into the data, empowering better business decisions while making
Opower more transparent with its clients.
“With Platfora, our business engagement managers can directly access our
data warehouse, which stores information from millions of utility users around
the world.”
—Meghann Lomas, Product Manager, Business Intelligence and Data Insights at Opower
$1.4Testimated global
opportunity for
the Internet of
Things market
for 2017.1
73%of executives
believe that Big
Data Analytics will
be an essential
part of their
IoT initiative.2
96%of executives said
their companies
would be using
IoT in some way
within the next
three years. 3
1
Bain & Company
2
Luth Research
3
The Economist

10. Prevent threats from the inside and threats from the outside.
With Platfora, you can consolidate data from every device on your network to audit for
compliance with virus and malware protection policies. In addition, you can synthesize all
needed web data sources to get an accurate picture of what is happening outside the
firewall that might represent a threat to your business.
Prevent threats old and new.
With Platfora, you can close the gap in the protection offered by standard commercial
systems. Over time, even the best of these systems are unable to stay current with the
broad range of rapidly evolving threats to your network and assets. Platfora enables you
to seamlessly augment these systems with customized analytics relating to new threats.
Get ahead of the curve with a more complete picture.
Platfora supports Advanced Network Security Analytics to provide you better situational
awareness. A more complete understanding of all the behaviors on your network gives you
with an edge against fraud, botnet activity, and malicious internal actions.
Network Security
Mitigate and prevent risks by looking at the complete picture.
Threats to your network and vital data assets are constantly evolving to be more sophisticated
and more difficult to detect. This evolution makes it harder mount a timely response,
especially when you’re relying on traditional tools.
Platfora’s Big Data Analytics capability serves as a major strategic asset for protecting your
network from both known and emerging threats. Increasingly, network security requires
accessing as complete a picture of the relevant data as possible. By providing timely access
to all relevant data, Platfora provides that complete picture.
PLATFORA LETS YOU:

11. CUSTOMER SUCCESS STORIES
Large Global Financial Services Company
Financial Services | United States
Challenge: Microstrategy and other traditional BI tools could not handle
the volume of data that this financial organization was ingesting. Their
team needed to respond dynamically and instantly to any risk of malicious
in-network activity.
Solution: The company’s Analytics team implemented Hadoop for managing
large data volumes and Platfora Big Data Analytics for providing fast and
flexible analysis. With Platfora, their Security Analytics and Metrics team
has developed a whole new set of approaches for quickly and accurately
identifying these risks to protect their data, their assets, and their custom-
ers. They’ve developed three security analytics use cases for identifying
and mitigating risks that would not have been possible with their previous
environment.
“We started with a more traditional BI tool, but it didn’t meet our needs. We
don’t always know the question we’re asking ahead of time. When something
happens we need to be able to react dynamically. Platfora lets us use a strategic
approach. We can take risk detection to a new level by correlating events.”
—CISO for a Large Financial Organization
1.5
Million
monitored cyber
attacks in the
United States
in 2013.1
61%of IT and IT security
practitioners know
that organizations
using big data
analytics solve
pressing security
issues.2
91%of breaches
led to data
breaches within
days or less.3
1
IBM
2
Ponemon Institute
3
Verizon

12. “Unlike other traditional BI tools, Platfora makes it possible for key
decision makers to tap directly into the power of Hadoop, enabling us
to know more and make fact-based decisions that result in better customer
experiences and increased business effectiveness.”
KHAI TRAN
Senior Manager, Digital Media | Disney ABC
“Platfora’s easy-to-use yet powerful platform has helped Vivint maintain its
position as the leader in the home automation market and enables our company
to better execute our mission of bringing simple, affordable home automation
technology to the masses.”
BRANDON BUNKER
Senior Director of Customer Analytics and Intelligence | Vivint

13. Customers leading the
Big Data Analytics revolution.
(a.k.a Know-it-alls)

15. The Platfora Big Data
Analytics platform was
purpose-built to enable
C-level executives to gain
a deeper understanding of
their organization’s data,
and in turn, make their
customers happier, help
their organization be more
efficient, and keep the
competition in the
rearview mirror.
LEARN MORE AT
www.platfora.com

16. ABOUT PLATFORA
Platfora is the #1 Big Data Analytics platform built natively on Hadoop and
Spark. Platfora enables business users and data scientists to visually interact with
petabyte-scale data in seconds, allowing them to work with even the rawest forms
of transaction, customer interaction, and machine data to find new opportunities
and manage risk. Platfora is transforming the way businesses unlock insights, make
decisions, and produce better outcomes through the use of its industry-defining
Customer Analytics, Security Analytics, and Internet of Things solutions. Platfora
Big Data Analytics is creating data-driven competitive advantages for leading
organizations such as Citi, Sears, AutoTrader, Disney, Edmunds.com, Opower,
Riot Games, Vivint, and TUI Travel. Learn more about Platfora, read our blog or
follow @platfora #YouShouldKnow.
www.platfora.com