How a senior TripAdvisor reviewer, who is a Deal Detective, can use Shoot2Share to create travel reviews.

1. Video is exploding on digital platforms & social media

2. WTM London 2015
Comments from Google UK Sales Director Dr. Bernd Fauser on YouTube:
• Some of the top reasons people watch videos online are travel related – 27% to relax
and escape, 45% to be entertained and inspired, 14% to pursue a hobby.
• Almost 50% of travellers use online video in some shape or form before deciding
where to go on holiday.
• Attendees also heard how consumers are using video to make critical trip purchasing
decisions – 65% when they are thinking about taking a trip, 67% when choosing a
destination, 67% when looking for ideas for activities, 63% when deciding on
accommodation and 26% when deciding which website to book on.
• Video plays a vital role for brands because most consumers are undecided about
what companies to book with and find it hard to differentiate between them.

3. TripAdvisor dominates web search in travel
US:
TripAdvisor 68 378 830
Expedia 32 976 218
Priceline 18 358 838
UK:
TripAdvisor 73 888 052
Booking.com 38 352 471
Thomson 13 612 593
Australia:
TripAdvisor 13 662 129
Booking.com
8 637 854
Webjet 6 463 913
Traffic for October 2015 for desktop and mobile web. Mobile app not included.

4. Shoot2Share
Shoot2Share is a guided video creation, automated editing and publishing app,
which enables users to very easily create videos using pre-formatted storyboards
and to publish directly to a YouTube Channel, share via social media platforms or
via an email link, all from their mobile phone. Shoot2Share offers brands the
opportunity to create their own videos and to capitalise on influencer marketing
and user generated content by making it easy for users to create and share videos.
FOR INNOVATION - SILVER WINNER

5. Deal Detectives & Shoot2Share
We have many ‘deals’ websites but the deals are often marketed with limited
information, visuals and very often, no video. It may just be a stock picture for a
spa offer, a few pictures of a hotel or a plate of food. We all like a good deal but
don’t want to do too much research and need to be confident that we are in
fact getting a good deal.
Deal Detectives investigate the deals and those deals which are ‘Deal
Detective Reviewed’ by means of a video review will give consumers more
confidence, and the advertisers would enjoy a higher conversion rate.
Our Deal Detectives are senior TripAdvisor reviewers and will use
Shoot2Share to film video reviews of all aspects of the deal. The videos will be
available to view when the deal is advertised and can also used for future
marketing efforts.
Here’s how we’ll do it……………………..

7. What do want to film?
Video for Brands
Videos Ads
Video Review

8. What do want to film?
Deal Detectives
Car Review
Hotel Review
Restaurant Review
Cellphone Review
Wine Review
VIDEO REVIEW

9. What do want to film?
Daddy’s Deals
Groupon
Travelstart
UbuntuDeal
YouDeal
Safari Now
DEAL DETECTIVES

10. What do want to film?
Hotel Review
Restaurant Review
Spa Review
Resort Review
Experience Review
Beauty Review
GROUPON

11. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record

12. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Shots can be selected,
deselected or can be locked

13. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot list can be rearranged
before or after shooting by
dragging them into a new
position

14. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
When you’re ready, touch
‘Record’ to start

15. Introduction
Introduce yourself in front of the hotel and tell us about
the location of the hotel. What’s your first impressions?
SHOT #01 - Touch the screen to start

16. Camera is activated with shooting controls
Introduction
Introduce yourself in front of the hotel and tell us about
the location of the hotel. What’s your first impressions?
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record

17. After filming the first shot
Discard and reshoot
Save shot
Preview
Trim

18. Trim top and tail of the shot & save
Save after trimming
Preview
Trim top
Trim
tail

19. SHOT #02 - after saving shot #01
Lobby, bar & restaurant
Does the hotel have a nice lobby, bar or restaurant?
Tell us about the decor and atmosphere.

20. SHOT #03
The room
Show us the room you’re in.
Do a pan shot of the room.

21. COMPLETE THE SHOT LIST
SHOT #04
Bathroom…..What’s the bathroom like? Show us the shower and /or the bath.
SHOT #05
The view……How about the view, is it any good?
SHOT #06
Special features 1…..Are there any special features in the room? A iPhone dock or minibar?
SHOT #07
Special features 2……Is there a swimming pool, spa or rooftop bar? Any other unique features?
SHOT #08
Conclusion…….Share your thoughts about the hotel. What was the service like? Would you
recommend it?

22. FINAL PREVIEW & SUBMIT
Hotel Review

23. AUTOMATED EDIT & ENCODING PROCESS
Introduction
Lobby, bar &
restaurant
The room Bathroom
The view Conclusion
The app automatically adds animated, branded billboards top and tail with
music, together with title slides between each shot and edits it all together.
Hotel Review

24. VIEW & SHARE VIDEO ONCE PUBLISHED
Hotel Review
Hotel Review stanley@platypus.co.za

25. LOCKED CHANNELS & APPROVALS
• Channels can be locked to restrict access for filming
• After selecting the channel, a pin code will be required to
unlock the channel
• Videos can also be made private and only be made
public after being approved
DEAL DETECTIVES

26. TX!
We’re sure you’re super keen to get started so please give us a
shout and we’ll get you shooting and sharing in no time!
Stanley Edwards
Mobile: 082 458 3356
Email: stanley@platypus.co.za
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