Details how Shoot2Share works and how SAA can use Shoot2Share to create videos destination guides and travel reviews.

1. Video is exploding on digital platforms & social media

2. WTM London 2015
Comments from Google UK Sales Director Dr. Bernd Fauser on video:
• Some of the top reasons people watch videos online are travel related – 27% to relax
and escape, 45% to be entertained and inspired, 14% to pursue a hobby.
• Almost 50% of travellers use online video in some shape or form before deciding
where to go on holiday.
• Attendees also heard how consumers are using video to make critical trip purchasing
decisions – 65% when they are thinking about taking a trip, 67% when choosing a
destination, 67% when looking for ideas for activities, 63% when deciding on
accommodation and 26% when deciding which website to book on.
• Video plays a vital role for brands because most consumers are undecided about
what companies to book with and find it hard to differentiate between them.

3. Creating and sharing digital video is easy……or so they say!

4. First you need to create a storyboard for your video,
prepare a shot list and then get a film crew together.

5. Once you’ve filmed, you need to do some digital editing -
which can be a bit more complicated than initially thought!

6. Once you’re finished editing, you then need to export your video
in the correct formats to share across social media platforms.

7. There are loads of filming & editing apps
available, but they don’t cover the full process.

8. All a bit too complicated????

9. What if there was a much easier way to create
and share video, using only your smartphone?

10. Shoot2Share
Shoot2Share is a guided video creation, automated editing and publishing app,
which enables users to very easily create videos using pre-formatted storyboards
and to publish directly to a YouTube Channel, share via social media platforms or
via an email link, all from their mobile phone. Shoot2Share offers brands the
opportunity to create their own videos and to capitalise on influencer marketing
and user generated content by making it easy for users to create and share videos.
FOR INNOVATION - SILVER WINNER

11. Destination Guides with Shoot2Share
South African Airways would like promote various destinations by creating video
destination guides and review of all aspects of the trip & the destination. Selected
travel agents, travel bloggers, journalists, experienced travellers and even SAA staff
would use Shoot2Share to film and share these videos. SAA would develop a huge
library of travel reviews, travel tips and travel guides which can be shared via various
digital and social media platforms and become the go-to resource for this type of
content.
Step 1: We create storyboards and shot lists and load this into the app.
Step 2: Everyone downloads the app.
Step 3: They select the relevant storyboard, follow the shot list & start filming.
Step 4: Videos are automatically uploaded to SAA’s YouTube Channel
As an example, here’s how a travel blogger would do a hotel review……….

12. GETTING STARTED
• Download the free app
• Launch the app
• You’re ready to go…..
FOR INNOVATION - SILVER WINNER

14. What do want to film?
Video for Brands
Videos Ads
Video Review

15. What do want to film?
Hotel Review
Restaurant Review
Tour Review
Wine Estate Review
Experience Review
Show Review
VIDEO REVIEW

16. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record

17. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot #1
Shot #2
Shot #3
Shot #4
Shot #5
Shot #6
Shots can be selected,
deselected or can be locked

18. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
Shot list can be rearranged
before or after shooting by
dragging them into a new
position

19. HOTEL REVIEW
Introduction
Lobby, bar & restaurant
The room
Bathroom
The view
Special features 1
Record
When you’re ready, touch
‘Record’ to start

20. Introduction
Introduce yourself in front of the hotel and tell us about
the location of the hotel. What’s your first impressions?
SHOT #01 - Touch the screen to start

21. Camera is activated with shooting controls
Introduction
Introduce yourself in front of the hotel and tell us about
the location of the hotel. What’s your first impressions?
Fix focus
Switch camera
Fix exposure
Import from camera roll
Switch light on
Record

22. After filming the first shot
Discard and reshoot
Save shot
Preview
Trim

23. Trim top and tail of the shot & save
Save after trimming
Preview
Trim top
Trim
tail

24. SHOT #02 - after saving shot #01
Lobby, bar & restaurant
Does the hotel have a nice lobby, bar or restaurant?
Tell us about the decor and atmosphere.

25. SHOT #03
The room
Show us the room you’re in.
Do a pan shot of the room.

26. COMPLETE THE SHOT LIST
SHOT #04
Bathroom…..What’s the bathroom like? Show us the shower and /or the bath.
SHOT #05
The view……How about the view, is it any good?
SHOT #06
Special features 1…..Are there any special features in the room? A iPhone dock or minibar?
SHOT #07
Special features 2……Is there a swimming pool, spa or rooftop bar? Any other unique features?
SHOT #08
Conclusion…….Happy or crappy? Share your thoughts about the hotel. What was the service like?
Would you recommend it?

27. FINAL PREVIEW & SUBMIT
Hotel Review

28. AUTOMATED EDIT & ENCODING PROCESS
Introduction
Lobby, bar &
restaurant
The room Bathroom
The view Conclusion
The app automatically adds animated, branded billboards top and tail with
music, together with title slides between each shot and edits it all together.
Hotel Review

29. VIDEO PUBLISHED DIRECTLY TO YOUTUBE

30. VIEW & SHARE VIDEO ONCE PUBLISHED
Hotel Review
Hotel Review stanley@platypus.co.za

31. LOCKED CHANNELS & APPROVALS
• Channels can be locked to restrict access for filming
• After selecting the channel, a pin code will be required to
unlock the channel
• Videos can also be made private and only be made
public after being approved
HOTEL REVIEW

32. OTHER TRAVEL REVIEWS & VIDEOS
• Guest House Reviews
• Restaurant Reviews
• Street Food Reviews
• Backpackers Reviews
• Travel Research & Surveys
• Travel Product Reviews
• Travel Technology
• Local Recipes
• Wine & Food Pairing
• Entertainment Reviews
• Daily Travel Diary
• Airport Review
• Airline Food Review
FOR INNOVATION - SILVER WINNER
• Video Blogs
• Travel Exercises
• Packing Tips
• Foreign Exchange Tips
• Travel Budgeting
• Tour Reviews
• Hiking Trails
• Travel Safety
• How to……
• AirBnB Reviews
• Fashion Tips
• 4x4 Trails
• Live Like a Local
• Getting a VISA for…..
• Cruising Reviews
• Train Trips
• Shopping Tips
• The Beer Hunter
• Burgers & Blends
• Best for Sushi
• Road Trips
• Hidden Gems
• Best Coffee Shops
• Travel Careers
• Spa Reviews
• & many, many more……

33. TX!
We’re sure you’re super keen to get started so please give us a
shout and we’ll get you shooting and sharing in no time!
Stanley Edwards
Mobile: 082 458 3356
Email: stanley@platypus.co.za
FOR INNOVATION - SILVER WINNER