It’s more important than ever for brands to uniquely connect with consumers in a targeted, personal way - regardless of where they are - if they want to make an impression through their digital marketing campaigns. It’s also never been easier. Learn how in our webinar, “Delivering Locally Relevant Advertising Across Screens.”

1. Delivering Locally Relevant Advertising Across Screens #SmartDelivery Jamie Ray VP, Retail Sales

2. Agenda Some History… Industry Landscape Old vs. New Distribution with ShopLocalSmartDelivery Technology #SmartDelivery

3. Some History…

4. Background: PointRoll & ShopLocal Legacy in rich media display advertising for 10+ years Product Suite Leader in digital circulars for 10+ years

5. Industry Landscape

6. Disconnect: Media Time Spent vs. Ad Spending

7. Traditionally, newspapers had been the vehicle to drive in-store sales, but… People are spending less time reading newspapers and more time with digital media Newspaper circulation is declining Average minutes spent per day by US adults, 2008-2010 Source: eMarketer, Dec 2010

8. The Internet Has a $1+ Trillion impact on in-store sales! March 2010 “US Online Retail Forecast, 2009 To 2014” Forecast: US Online And Web-Influenced Retail Sales, 2009 To 2014 US online and Web-influenced retail sales as a % of total sales Source: Forrester Research Web-Influenced Retail Sales Forecast, 12/09 (US)

9. 82% Shoppers that use more than one channel such as stores, online or catalogues before making purchases spend 82% more per transaction than those that only shop in stores – Deloitte, 2010

10. 50% - 70% 50%-70% of consumers switch channels while engaged in a shopping process - Forrester Research

11. 50% While switching channels, 50% of consumers switch retailers – Forrester & IBM Research

12. Digital Media is Fragmentedand Now a Website Alone is Not Enough Average Internet User: Number of Hours/Month 32.6 hours 30 20 Amount of Time (hours) 10 5.1 hours 22.3minutes 1.4 hours 0 Total Internet Social Retail Sites Retail Leader Source: ComScore Media Metrix, January 2011

13. Old vs. New

14. Old: Traditional Print Circular The traditional Sunday ad

15. New: Personalized Digital Circular

16. New: iPhone & iPad websites and apps

17. Old: Your local paperboy

18. New: Targeted rich-media campaigns

19. Old: Clipping Coupons

20. New: Mobile coupons

21. Old: Static billboard advertising

22. New: Digital Out of Home

23. What We Do & How it Works

24. How it Works: Digital Store Promotion Strategy Leveraging all promotion assets for personalized communication Print: Circulars & Catalog Digital Store Promotions Local Database Uses All Store Assets Local Offer Management Platform Other Promotional Data (e.g. cutting room floor items) Ecommerce Feeds Coupons Clearance

25. Offers messages, deals, pricing Productimages, disclaimers Locationstores, retailers Promotions: Products, Offers, Messaging PointRoll’s platform helps you manage local offers and promotions.

26. Ideal for Retail, CPG, QSR, Auto and Wireless

27. Local Offer Management Platform How it Works: Digital Store Promotion Strategy Leveraging all promotion assets for personalized communication Print: Circulars & Catalog Digital Store Promotions Local Database Uses All Store Assets Other Promotional Data (e.g. cutting room floor items) API Ecommerce Feeds Coupons Clearance

28. Data Portability: ShopLocal API Product Data Targeted digital promotion API

29. Local Offer Management Platform How it Works: Digital Store Promotion Strategy Leveraging all promotion assets for personalized communication Mobile Social Display Ads Search Partners Print: Circulars & Catalog Digital Store Promotions Local Database Uses All Store Assets Other Promotional Data (e.g. cutting room floor items) API Ecommerce Feeds Coupons Clearance Digital Circular Digital Out of Home Email

30. ShopLocal SmartDelivery Suite

31. Distribute local marketing promotions to any digital format. Examples: Digital Out of Home Mobile Social Display Digital Circulars Aggregated Circulars Search In-Text Ads Email

32. PaperBoy Brings circular content to rich media ads Highly interactive and data-driven Recent Retailer Case Study with AC Nielsen: Standard banner ads 5% in-store lift; PaperBoy ads 17% in-store lift.

33. PaperBoy Retail Examples (using localized, circular data)

34. What We Can We Do On Facebook Facebook Ads Facebook Pages Create engaging, personalized experiences within Facebook Pages, displaying highly targeted products and deals. Deliver highly targeted ads with most relevant products and offers based on multiple points of data including gender and geography. Facebook Commerce Increase ROI by creating a social commerce experience within a Facebook tab enabling purchases without having to leave Facebook.

35. Search Complete Solution for Dynamic and Localized Search Campaigns Visitors are mapped to nearby store in circular Offer count and expiration in ad copy Location and local price in ad copy Printer Sale ends Nov 15 11 Printers starting at $60 Come to OfficeMax in Chicago OfficeMax.shoplocal.com Dynamically selected landing page Visitors Router Sale ends Nov 8 2 Routersstarting at $85 Come to OfficeMax in Chicago OfficeMax. shoplocal.com (Paused) Keywords and ad copy are dynamically activated and paused SmartCircular™

36. Digital Out of Home In-Store Kiosks Digital Billboards Elevators (Captivate) Gyms/Coffee Shops Gas Stations Features: Geo-Targeted Local store weekly ad promotions Extension of online, mobile and traditional activities Can also include day-parting and weather triggers

37. Precise word targeting for brand impact Proven results including: Brand awareness Purchase Engagement Recent study showed 9X increase in brand awareness In-Text Advertising

38. Summary: Your Brand… Everywhere Online Circular Rich Media/Display Digital Out of Home iPad Facebook Mobile Site Mobile App

39. Summary Spend where the eyeballs are Users are using many sources to make purchasing decisions – make sure you’re present along the path to purchase Create an experience optimized for the medium PointRoll’sShopLocal technology: Most robust database in the retail industry Enables you to deliver local, personalized promotions to consumers across screens to any digital touch point Want to learn more? Email us at info@pointroll.com

40. Join us for our next webinar!Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the Noise http://bit.ly/get-noticed-webinar

41. Questions?

42. THANK YOU! Jamie Ray jray@pointroll.com