Capabilities of what MEDL Mobile can do for anyone in need of an APP for the Iphone, Ipad or Android

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2. MEDL Mobile was formed in 2008 to fill a void in the
development spectrum - high end, custom mobile apps driven
by strategic insights and fueled by creativity.
Our team has grown to include more than fifty digital
architects, strategists, interface designers, copy writers,
programmers, marketers, game developers and mobile
producers.
THE MEDL STORY
MEDL apps have been downloaded millions of times and
consistently topped the charts on the App Store around the
globe. We’ve developed nearly one hundred apps, with
several dozen in various stages of development.
Several MEDL apps have reached #1 on the App Store.
MEDL recently completed steps to go public and is now
traded under the symbol “MEDL”.
We love what we do.
Thursday, July 21, 2011

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4. We are proud to work with innovators and thought leaders
across multiple industries in the US and around the globe.
We’ve worked in just about every category including fashion,
publishing, retail, healthcare, travel, gaming, education and
entertainment.
OUR PARTNERS
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5. MEDL and the work we do for our partners has been featured
on a wide array of general market and hi-tech networks and
publications. Of course, it’s fun to see our work in the press.
But what’s really important is watching how that publicity helps
our clients drive their business forward.
MARKET EXPOSURE
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6. Mass Appeal with a Broad Audience Highly Targeted to a Defined Audience
Games, Functional Tools, Utilities Innovation/Simplification of a Business Function/Service
Branded, but Not Always a Brand Extension Sales Tools, Operations, New Products
We work with our clients to find their mobile sweet spot. To find yours, ask yourself:
Who do I want a stronger relationship with?
What can I give them in exchange for their time and effort? Entertainment? Information? Deals?
What do I want them to do once they’ve started our mobile relationship? Buy something?
Sell something? Or just have a good time?
Thursday, July 21, 2011

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8. MEDL was built by a seasoned team who understands how to
set expectations, and then exceed them. And that begins with
a clearly defined process.
Discovery/Pre-Development
Interface Design/Asset Collection
Programming & Quality Control
App Store Submission & Launch
Maintenance & Updates
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9. We speak the language of storyboards. When building
something as complex as an app, it’s important to have a
common language. When we work with client partners and
stakeholders, everyone can see how the user will experience
the app. Storyboards literally keep us all on the same page.
Thursday, July 21, 2011

10. How long does it take to build an app?
On average it takes us between 30 and 120 days to complete an app.
If the functionality is well-defined going in, we can move quickly to execute seamlessly.
If youʼre looking to create something thatʼs never been done, or youʼre open to brainstorming, or the parameters of your project are
still somewhat untested, we tend to take our time and think everything through carefully at the beginning. Measure twice, cut once.
Or in our case, storyboard twice. Program once.
How much does it cost to build an app?
Our projects tend to range from low five into the six figures, depending upon the complexity. We price our apps in a way that
makes it transparent and clear to our customers. If the project is well-defined, we will provide an estimate that is accurate +/- 10%,
which is finalized at the conclusion of Phase 1, the Pre-Development phase. If the project deliverables are open, we prefer to
charge a flat rate for Pre-Development and then provide an accurate estimate once a functional scope has been determined.
What is the difference between platforms?
The largest two mobile app platforms by far are iOS and Android. The most basic difference between them comes down to
philosophy.
Steve Jobs believes in controlling the user experience in order to make it sublime and exceptional. As such, when one is building
apps for the iPhone or iPad (iOS), one must play by Steveʼs rules. Which means you must meet certain graphic standards. You
may not interfere with the hardware, and your code must be as clean as your interface design.
Google believes in an open marketplace. And as such, Android is wide open. This means developers are free and unrestricted to
create - which is both liberating and a hindrance for the marketplace. Android is also available on multiple devices supported by
many different carriers, while iOS is only AT&T and Verizon.
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11. What platform makes the most sense for my needs?
Not to answer a question with a question, but what are your needs? If you need mass adoption or youʼre looking to charge for
your app, iPhone is still the clear leader. If youʼre looking to push the technology limits of the device, or you want to attract a large
audience through a free download - Android may make more sense. Weʼd be happy to help you explore this topic further.
Is there a difference between iPhone and iPad development?
Yes and no. The language is the same. Most of the coding is the same. However, if you are looking to make a “Universal Build”
which is optimized for both platforms or an iPad only version, then graphic design and related programming needs to shift in order
to work with the different screen dimensions and size of the real estate.
How do I make money from my app?
There are several ways to generate revenue in mobile.
• Paid download: You charge between $.99 - $19.99 (or more) per copy and then sell many, many copies.
• Freemium: Give away your the app for free and then create premium content which a user purchases within the app
• Advertising/Sponsorship: Work with an ad network or a direct sponsor to monetize “eyeballs”.
• E-commerce: For business with e-commerce, Mobile apps can generate a new revenue stream or supplement existing digital e-
commerce programs.
• The MEDL API: MEDL is currently in beta on a proprietary API that allows developers to earn money by installing a “digital
vending machine in the lobby of their app.”
What kinds of apps does MEDL build?
We build everything from 3D games to hi-tech medical education tools. We work a variety for clients with different needs such as,
mass brand engagement, retail driving couponing to very specific dynamic sales materials and high-security video sharing. We
build big apps for multi-national corporations to quick turn around apps for budding start-ups.
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What is MEDLʼs most popular app?
MEDLʼs most popular app is Boxhead - The Zombie Wars - which boasts nearly a million users with tens of millions of unique
sessions.
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