1. Before the world of e-branding and internet is
discussed, I would like to share an original
incidence which happened with me long back
when I was new to internet .I happened to be
with my client some nine years back and the
client being a big businessman who had one
leg always in abroad countries simply asked
me for my e-mail id and I had to struggle with
his eyes to somehow manage to say that yes
I have an email id but it got blocked and so I
will intimate the new one. But, the fact was I
was not having one. This was India some
years back or atleast I was backward with the
usage of internet.
Devis fenetre
2. In India, google com is god of search engine, this I came to know in
order to create my first email id with yahoo com I went with my
brother and asked how to make an email id, he told me a long route
that was to open google com and then write yahoo com and then
click on it and then there will be an option of new registration for an
email id
3. It was nice to create a email id finally I was happy as well as
shocked as to how if I have created a mail id cannot be used by
other person and mine will be unique, how yahoo can know about
my creating of email But, it happened with a MBA graduate of India
some nine years back But, now without internet, life gets crippled
One must have an email id and if you are businessman, you should
have a website otherwise you will be out of reach by potential
customers
4. Even people take you as outdated person or businessman if you
donÂ’t have a well designed website One fine day a gentleman
happened to visit my office at dawn hours while I was about to leave
the office , he was talking about expansion of business and was
talking that he has increased the annual budget for advertisement as
without advertisement , now business is getting more competitive It
was more than an hour, he went on explaining about the
advertisement benefits without even a single question of curiosity
was thrown on him about advertisement But, because the
unawareness of his misconception made me to finally involve myself
and had to stop in the mid way to address him, what if your budget is
reduced to one fourth in advertisement and you get more benefit and
result then ever The man before me just got stunned and stared at
me as if I had abused me , then with a cunning smile, ofcourse by
such time he was considering himself to be smarter as he was
sharing his expertise in business through advertisement , asked , is
5. is you meant one fourth and more benefits ? Simply I had to reply
with a more pleasant smile while feeling pity on his knowledge that
offline print media is all for him about advertisement I had to say
rather shower various questions on him, some of them were a) Have
you ever cared why people are advertising so much on internet? b)
Have you ever thought why big brands are shifting to internet while
cutting their advertisement budget? c) Have you ever thought why
our politicians namely Shri L K Advani had to launch a nice website
for the purpose of reaching voters in lieu of polls to be held in India in
2009? d) Why e-filing of income tax return has become necessity for
HNI and companies? e) Why e-payment of taxes is compulsory for
big companies? f) Why e-governance is being talked like anything?
g) Why even TV channels are having their uptodate website and at
times showing their website url for more information? The gentleman
was more in shocked condition as upto sometime before he was
thinking me to be a fool and now he felt that he was the fool as his
pale colour of face was describing it all
6. Realising the situation of loss made by him going on his mind, I
politely told him, gone is the time when print media was everything
for the purpose of advertisement, it is the e-age which is of internet
Internet is the greatest invention of this century as it is gold mine of
information and solutions for each and every person on this world
Business is being conducted through the help of e-commerce so how
can one survive and miss the bus of e-branding Especially when
decision makes are online through out their working hours and the
sellers and businessman cannot afford to miss the business cycle
while keeping themselves aloof with offline status One has to be in
the ambit of internet world and without brand written on even a tea
stall, a tea vender does not sell tea as well
7. So, merely having a website even cannot be a solution to business
worries, but it is e-brand which can matter and bring a logical Devis
fenetre difference to business existence The prices of advertisement
is much much lesser and viability and visibility is enormous as any
person, at anytime and from anywhere can access your information
and contact you at ease without travelling to your place , but through
a computer or laptop on his desk To add the importance, it is now
well known as per the latest research by a leading institute of world
that internet media has surpassed the media in effectiveness and is
neck to neck with TV media even in largest penetration Since,
young generation is net savvy and their world revolves and starts
with internet if they are into business So the proverb, out of sight is
out of reach is suitably applicable for internet presence
8. The dependency of people for information is that much that people
cannot afford to read, people cannot afford to watch TV,as they
donÂ’t get that much time, but they being online for most of the time
try to finish every work via internet and mailing Hence, the
innovative video conferencing is the current media in demand also
possible through internet Even voice calling i e VOIP is also possible
through internet Even the online TV culture has suddenly seen a
surge, this all shows how optimistic our entrepreneurs are towards
e-business
9. God knows what more to come through internet, so still if one feels
happy without internet branding, then it will be at their risk Since,
decision makers are online , they try to complete the entire work
through internet and entire world has shrinked to internet world and
hence social networking sites have evolved and have even became
a tool for exploring new business contacts and expanding the
business horizons Since, decision makers are online , they try to
complete the entire work through internet and entire world has
shrinked to internet world and hence social networking sites have
evolved and have even became a tool for exploring new business
contacts and expanding the business horizons This all made the
gentleman to ask , can you suggest as to how to go for e-branding , I
had only one suggestion go for proper platform which can give you
international exposure, be it online exhibitions, products launch et all
The author is the business editor of
