The agenda for Portada's 2012 Hispanic Mobile Marketing Forum in New York City. Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013. Learn more at: http://www.portada-online.com/conferences

1. HISPANIC MOBILE
ADVERTISING 101
(Resource Room)
SPEAKER:
Gaston Bercun, Co-CEO & Founder, Hunt
Mobile Ads
UPWARDLY MOBILE Portada Hispanic Mobile Marketing Forum
www.portada-online.com #Portada12

2. CASE STUDIES: KRAFT
AND STARCOM MEDIA
VEST’S HISPANIC MOBILITY EFFORTS
SPEAKERS:
INTRODUCTION by Jorge Rincon, CEO RedMas
PRESENTED by Tania Cameron, Associate Director CRM–Hispanic
Segment Kraft Foods and
Elizabeth Elliott, Mobility
Manager at Starcom
UPWARDLY MOBILE Portada Hispanic Mobile Marketing Forum
www.portada-online.com #Portada12

3. BREAK
UPWARDLY MOBILE Portada Hispanic Mobile Marketing Forum
www.portada-online.com #Portada12

4. AUGMENTED REALITY:
Using Mobile Technologies to bridge
the digital and off-line world
SPEAKER:
Donna Hernandez, Editor in
Chief, Nexos Latinos Magazine
UPWARDLY MOBILE Portada Hispanic Mobile Marketing Forum
www.portada-online.com #Portada12

5. NEW RESEARCH: THE
NATURE OF THE HISPANIC MOBILE
MARKET:
Revealing Insights
SPEAKERS:
Dr. Max Kilger, Chief Behavioral
Scientist, Experian Simmons
INTRODUCED by Manny Santos,
Director of MultiVu Latino, PR Newswire
UPWARDLY MOBILE Portada Hispanic Mobile Marketing Forum
www.portada-online.com #Portada12

6. ADJOURNMENT
UPWARDLY MOBILE Portada Hispanic Mobile Marketing Forum
www.portada-online.com #Portada12