Facebook Connect For Your Website
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Justin Osofsky's presentation at Facebook Developer Garage Istanbul - 2009-10-11
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Facebook Connect For Your Website
- 2. Facebook Connect for your website October, 2009
- 3. Facebook Milestones GlobalNetwork 2006 College Network Connectfor Web Connectfor Devices Platform launch 2004/2005 2008 2009 2007
- 4. Today’s discussion 1. Why should you use Connect? Customer acquisition Traffic Engagement 2. How do you get started? Use Facebook Connect for registration Implement social widgets 3. How do you go from good to great? Make site social Track key metrics Optimize and iterate
- 6. Increases traffic to you
- 7. Facebook Connect provides immediate social context to user experience on you sites
- 8. Simplified log-in for Facebook’s 300M users
- 9. Results in increased conversion and better data on those usersa. Customer acquisition c. Engage- ment b. Traffic
- 11. No need to remember new username/ password
- 12. We provide rich dataSource: http://developers.facebook.com/cases/?jibjab
- 13. 1b. Traffic “When someone publishes to Facebook, we see 20 clicks back to JibJab.com (7x greater than email)” – Gregg Spiridellis, CEO Source: http://developers.facebook.com/cases/?jibjab
- 15. Nearly 800,000 concurrent visitors
- 16. >6,000 status updates per minute at peak timeSource: http://mashable.com/2009/07/07/cnn-live-stream-michael-jackson/
- 20. 2b. Translations for Connect Approved words appear to users once the language has been published Users right-click on underlined text, which pops up a dialog. They can either vote on previously submitted translations ...or submit a new translation.
- 21. 2b. For more information, visit http://developers.facebook.com/connect.php
- 22. How do you go from good to great?
- 23. 3a. Make site social: give users a reason to connect Key features: Easy to Connect – show users the benefit to Connect before connecting Profile automatically created based on FB Automatic discovery of friends Lightweight actions for share/like Recent activity of friends featured on Social home page Recent activity from friends highlighted across every article …many more to come 1 3 4 2 5 6
- 25. What is the click-through rate on stories published to Facebook?
- 26. How many users Connect with Facebook?Connected users Publish rate/user CTR on stories
- 27. 3c. Optimize and iterate
- 28. Questions?
Notes de l'éditeur
- Facebook Connect helped simplify and removed a lot of friction experienced during user registration. Registration increased.
- With email, we saw only 3 clicks back to jibjab for every email shared. 6.7x increase in recipients per share.
- With email, we saw only 3 clicks back to jibjab for every email shared. 6.7x increase in recipients per share.