Local radio in Portland has 2.2 million listeners in the metro area and southwest Washington. The largest demographic is 35-44 years old at 22%, followed by 25-34 years old at 19%. Time spent listening to radio exceeds all other forms of audio entertainment combined. Radio reaches 8 out of 10 people aged 18-34 daily, more than newspapers and magazines. Local radio helped raise over $20 million for local charities in 2010. Radio and digital media form a dynamic partnership, with each adapting to better reach audiences.