1. R a d i o T o d ay B y T h e N u m B e R s
1.10%
Radio delivers
% 88% 1.20% 274,300 104 11.20% 1.20%13.8 274,300 38%74,300 96 71,300 3.8 93% 104 261,20013.8 2.30%104 11.20% 10
93% 104 13.8 74,300 3.8 14,300 88% 99 3.8 93% 104
6 104 99 261,200 3.8 261,200 93%71,300 74,300 3.8 104 55.9 93% 104 13.8 74,300 3.8 74,300 93% 104 13.8 93% 104 9
1.20% 74,300 38% 55.9 96 104 261,200
182,800
261,200 13.81.20% 274,300 104 11.20% 71,300 3.8 274,300 7
11.20%
0 120 0.30% 6,103 459,500 94%56,103 459,500 182% 6,103 80 120
0.30% 6,103 182% 13.4 80 120 6,103 28.1 459,500
2.30% 261,200 93% 104 13.8 274,300 261,200 93%
% 93% 111 459,500 28.1 120 690,100 0.30% 8.3 60,100 120 13.4 94%56,1038.3 459,500 120 6,1038.3 56,103 8.1 94% 120 12
94% 120 8.3 60,100 8.1 0.30% 93% 111 8.1 94% 120 0.30% 8.3 1.10% 6,103 28.1 459,500 94% 120 8.3 60,100 9
0.30% 8.160,100 94% 120
94% 120 0.30% 8.3 60,100 120 0.30%
1.10% 459,500 94%
089% 106 18.8 154,00088.8 54,000 3.70%18.8 154,000 89%54,030 18.83.70% 8.8 89% 106 476,30018.8 106 18.8 89% 106 10
1297% 105 476,300 8.8 106 3.70% 97% 105 8.8 89% 106
% 106 3.70% 54,030 476,300 89% 106 54,030 8.8 106 11.1 89% 106 18.854,030 8.8 54,030 89% 0.90%106 3.70% 8
3.70% 54,030 89% 11.1 112 54,030 476,300 476,300 112 54,030
3.70%
80 6.9 95%
0.90% 154,000 106 106 18.854,030 8.8 154,000 5
476,300 89% 3.70% 154,000 476,300 89%
%99% 15.20% 198,010 5.4 6.9 105 15.20% 91 219,300 80 198,000 198,0005.0 219,3005.5198,0005.0 98,0005.0 95% 80 19
95% 80 198,000 5.5 219,300 95% 80 198,000 5.591% 25.20% 5.0 80
5 15.20% 5.0 98,000 80 25.20% 198,0005.0 98,000 219,300 105 15.20% 198,000 80 219,300 95% 1.60% 219,300 95%
80 91 219,300 91% 98,000 99% 15.0 95% 1.60% 98,000 95%25.20% 198,000 15.0 98,000 9
15.0 95% 80 80 5.0 80
182,800 112 112 15.1 182,800 76% 112 15.1 61,802 15.1
2.30%
1.10% 3,800 115 1.10% 3,800 6.2 95% 103% 3.8 115 115
3,800 6.2 255,700 95% 115 255,700 115 1.10%
2.30% 76% 112 2.30%
12.90% 255,700 95% 115
3,800
112
1594%115 255,700 103% 3.8 115 94% 115 3,800 6.2 115 3,800 6.21.10% 6.2 95% 115 255,700 95% 115 6.2 95% 115 1
80 25.20% 8
1282%112 15.1 61,802 45.1 61,800 2.30%15.1 61,800 52%61,802 15.1 1.70% 61,802 12.1 182,800 15.1 61,8005.1 76% 112 16
% 112 2.30% 61,800 112 2.30% 82% 99 5.1 76% 112
76% 2.30% 182,800 12.1 182,800 76%61,802 61,802 12.1 112 10.9 76%61,802 5.161,800 11261,802 76% 1.70% 112 61,800 7
99 61,802 52% 10.9 112 112 182,800 76%
% 115 115 6.2 713,800 6.2 73,800 1.10% 6.2 713,800 255,700 95% 3,8006.2 713,800 6.2 3,8006.2 713,8006.2 713,800 9
95%
91% 100 7.0 74,900 204,300 91%74,930 74,930 7.4 100 82.1 100 74,9307.0 74,930 100 74,930 7.0 74,930 7.0 74,900 9
0.90% 74,930 71% 82.1 100
6 96 1.60% 32,300 96 52,300 88% 96
100 7.0 91% 204,300 91% 100
0.90% 5.20% 204,300 100 100
91%
2.30%
115 1.10% 6.2 12.90% 115 1.10%
3,800 255,700 95%
% 96% 100 204,300 7.4 100 74,900 0.90% 7.0 74,900 71%74,930 7.00.90% 7.074,900 7.4 204,300 91% 100 7.0 91% 100 10
0 100 0.90% 74,930 7.9 0.90% 96% 100 204,300 100 91% 0.90% 7.0 74,900 100 0.90% 7
5.20% 204,300 91%
% 88% 96 44.1 52,301 44.18.8 96 1.60%44.1 89,400 96 89,400 95%52,301 42.132,300 96 52,301 44.114.50% 96 32,300 9
95% 1.60% 52,301 44.1 89,400 95%52,301 52,301 44.1 9652,301 96 1.60% 52,301 44.1 89,400 95% 96 42.189,400 96 5
96 89,400 44% 1.60% 96 42.132,300 44% 1.60%
95% 8.8 44.114.50% 89,400 95% 1.60% 52,301 44.1 95%
96 44.1 95% 96 96 44.1 32,300 1.60% 9
95%
% 94%107 4.2 91,203 1071,850 90%91,2034.2 61,400 107 1,850 90%91,2034.2 91,203 107 91,2034.2 91,203 4.2 90% 107 10
90% 107 91,203 4.2 4.2 91,300 1.70% 91,203 4.2 10791,203 4.21.70% 4.291,300 4.2
7 107 1.70% 91,300
1.70% 61,400 43% 15.0 107 94% 107 4.291,300 43% 15.0 107 107
1.70% 107 90% 1.70% 6.40% 90% 107 107
1,850 90% 1,850 90% 6.40% 107 91,300 9
1.70% 4.2 91,3004.2 1,850 90%
107 1.70% 9
%79% 10.30% 184,500 1205.1 120 10.30% 7.7 184,500 78%84,500 7.7 6.60%84,500 120 84,500 7.784,500 7.7 88% 120 12
88% 120 114,900 7.7 7.7 198,000 79% 120 7.7 88% 120 10.30% 84,5007.7 184,500 7.7 116,900 88% 6.60% 120 10.30% 8
0 120 120 7.7 84,500
10.30% 84,500 78%116,900 88% 120 84,500 7.7 120 5.1 88% 10.30% 7.7 88% 120 10.30% 7.7 120 7.7 184,500 8
10.30% 84,500 114,900 116,900 120 120 116,900 88% 120 184,500 116,900 88%
1093%110 12.3 35,100 12.36.2 110 12.90%12.3 49,200 124%35,100 12.3 1.20% 35,100 12.3 35,100 12.3 85,100 110 85,100 11
% 110 12.90% 85,100 110 12.90% 93% 110
93% 110 35,100 12.3 49,200 93%35,100 12.385,100 110 12.90% 35,100 12.349,200 93%49,200 93% 1.20% 49,200 93%
12.90% 49,200 124% 61,802 110 35,100 12.3 49,200 93% 12.90%
93% 110 6.2 110 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 9
93% 110 110 12.3 110 12.3 12.90% 3
% 88% 102 5.1 60,500 1027.03,800 5.20% 5.1 17,500 102 17,500 97% 102 5.160,500 102 60,500 5.160,500 8.1 17,500 97%
97% 102 60,500 5.1 5.1 5.20% 88% 102 8.1 97% 52%60,500 5.15.20% 8.1 17,500 5.1 17,500 97% 0.30% 102 60,000 10
2 102 5.20% 60,000
5.20% 17,500 52% 17,500 97% 102 60,500 5.1 102 5.20% 60,500
102 60,500 60,000 7.0 102 0.30% 60,000 102 102
97% 97% 5.20% 5.160,000 5.1 97% 102 9
102 5.20% 6
099% 105 15.4 110,100 105 14.50%14.50%15.4 150,300 55% 14.50% 110,100 5.4 99% 105 110,100 15.4 105 15.4 99% 105 10
%97% 14.50% 150,300 5.4 74,930 110,100110,100 5.4 105 44.1 99% 14.50% 110,100 5.4 188,000 99% 3.70% 105 14.50% 1
5 105 105 188,000 5.4 188,000 99% 105105 5.4 99% 105 110,100 15.4 3.70% 150,300 105 14.50% 110,100 5.4 150,300 9
14.50% 110,100 55% 44.1 105 97% 188,000 188,000 105 105 15.4 188,000 99% 105 15.4 150,300 188,000 99%
195% 99 269,700 8.5 8.54.2 99 6.40% 99 8.596,700 99 96,700 99 96,7008.5 96,700 8.5 269,700 95% 99 8.5 95% 99 9
% 93% 6.40% 96,700
9 99 99 8.5 96,700 269,700 95% 99 8.5
6.40% 96,700 86%99 52,301 93%
6.40% 96,700 96,700 8.5 269,700 95% 6.40% 8.596,700 99 96,7008.596,700 8.5 96,700 9
269,700 86% 6.40% 8.5 99
95% 99 4.2 15.20% 269,700 95% 6.40% 8.596,700 269,700 95%
95% 99 99 15.20% 99 6.40%
376% 111 12.6 60,600 12.6 91,203 6.60%12.6 63,600 111 55.9 76% 111 12.6 279,700 76% 6.60% 76% 2.30% 111 63,600 1
1195% 111 269,700 12.6 111 6.60% 95% 111 279,700 117% 6.60% 60,600 12.6 76% 12.6 279,70012.663,600 279,700 76%
% 111 6.60% 63,600 279,700 76% 111 269,700 12.6 279,700 111 6.60% 269,700 111 60,600
6.60% 279,700 117% 55.9 111 60,600 12.6 76% 111 60,600 12.6 2.30% 63,600 111 111 12.660,600 12.6 76% 111 7
111 12.6 6.60% 6
0591% 105 279,700 55.9 105 198,000 0.40%55.9 601,000 55%69,000 55.9 1.10% 601,000 10569,000 55.9 105 55.9 95% 105 10
% 105 0.40% 601,00055.92,300 95% 105105
95% 105 55.9 69,000
0.40% 2,300 55% 13.4 105 91% 279,700 55.9 105 13.4 105 69,000 55.9 95% 55.9
0.40% 69,000 55.9 95% 105 2,300 95% 105 55.9
2,300 0.40% 0.40% 279,700 105
2,300 95% 105 55.969,000 55.9 601,000 9
2,300 95% 1.10% 105 0.40% 6
0.40% 601,000 2,300 95%
0 91% 91 13.4 71,900 13.4 71,900 3.40%13.4 71,900 45%71,900 91 71,900 13.471,900 91 562,30013.4 71,900 562,300 91 9
9188% 3.40% 71,900 562,300 91%71,900 13.4 91% 91
% 91 91 562,300 13.4 91 3.40% 88% 91 2,300 13.4 562,300 91% 3.40% 562,300 91% 3.40% 91% 0.90% 91 71,900 7
3.40% 2,300 45% 11.1 91 91 562,300 91 11.1 13.4 91 13.4 2,300 13.4 71,900
3.40% 0.90% 91% 91 91 13.4 71,900 13.4 91%
91 13.4 3.40% 9
91%
180% 107 11.1 112,100 11.1 6.9 107 22.80% 11.1 52,301 107 22.80%11.1 1.60% 958,100 107958,100 11.1 52,301 107 22.80% 10
% 93% 21.80% 52,301 107 22.80% 112,100 11.1 80% 107 112,100 112,100 11.152,301 80%22.80%80% 107 11.1 80% 107 1
7 107 107 562,300 11.1 958,100 80% 107107 958,100 112% 6.9 80%22.80% 562,300 107 112,100 112,100 11.1 52,301 8
22.80% 958,100 112% 52,301 93% 562,300 11.1 958,100 107 107 11.1 80% 11.1 107 11.1 1.60% 958,100 80%
388% 115 958,100 111% 52,301 88%85,1006.9 52,301 115 52,301 88%85,1006.9 111,203 6.9 85,1006.9 85,100 6.952,301 88%
1576% 115 6.9 85,100 6.9 91,203 1.90% 958,100 6.9 11585,100 6.91.90% 6.952,301 88%52,301 88% 1.70% 115111,203 18
% 115 1.90% 111,203 115 1.90% 76% 115 6.9 88% 111% 10.9 115 115
1.90% 52,301 6.9 10.9 115 115 111,203 1.90% 1.70%958,100 115
88% 115 115
1.90% 6.9 115 6.9 88% 115 8
111,203 1.90%
% 95% 10010.9 60,000 10.9 84,500 0.50%10.9 91,203 100 91,203 10060,000 10.984,500 100 91,20310.984,500 100 84,500 10
93% 100 52,301 10.9 100 0.50% 95% 100
0 100 0.50% 84,500
0.50% 91,203 105% 91,203 93% 100
11.3 100 60,000 52,301 10.9 100 11.3 93% 100 10.9 52,301 10.9 60,000 93% 100 10.991,203 93%
10.984,500
93% 105% 0.50%
60,000 10.90.50%
12.90% 91,203 93% 100 10.960,000 10.9 93% 100 9
93% 100 0.50% 12.90% 0.50% 6
097% 96 11.3 50,300 11.3 35,100 3.10%11.3 84,500 9684,500 97% 3.10%11.384,500 96 50,300 11.3 45,100 96 45,100 9
% 91% 96 50,300 11.3 96 3.10% 91% 96
6 96 3.10% 45,100
3.10% 84,500 91% 84,500 97% 96 50,300 11.391%50,300 9650,300
51.2 96 50,300 11.345,100 96 51.2 11.3 96 11.350,300 11.3 84,500 97% 5.20% 84,500 96 5
97% 3.10% 5.20% 45,100 97% 3.10% 50,300 11.3 97% 97%
97% 96 96 11.3 96 11.3 3.10% 9
% 95% 80 5.2 60,500 80 60,500 95% 5.2 35,100 107%96,700 80 96,7005.2 96,700 80 12.20%99% 80 5.2 99% 99%
099% 12.20% 96,700 5.2 12.20%12.20% 80 5.260,500 80 35,100 99% 12.20% 5.260,500 5.2 96,7005.296,700 5.235,100 80 9
0 12.20% 96,700 107% 43.3 80 96,700 96,700 5.2 80 43.3
80 80 35,100 5.2 35,100 99% 80 99% 12.20% 5.214.50% 35,100 99% 35,100 5.214.50% 80 60,500 9
80 99% 80 80 60,500 12.20% 8
082% 112 4.3 63,600 4.3 17,500 2.30% 4.3 60,500 11260,500 82% 112 4.363,600 112 63,6004.363,600 4.360,500 82%
1290% 112 63,600 115% 60,500 82% 112112 4.317,500 112 16.1 11263,600 4.360,5004.3 60,500 82%17,5004.3 82% 112 1
% 112 2.30% 17,500 112 2.30% 90%
2.30% 60,500 4.3 16.1 112 63,600 63,600 4.3 82% 115% 2.30% 4.3 6.40% 17,500 82% 112
63,600 2.30% 82% 112 2.30% 4.3 6.40% 112 17,500 8
112 2.30% 6
% 88% 105 6.1 188,000 105 188,000 88% 105 6.1 94% 100%69,000 6.1 1.11% 6.154,030 10569,000 6.169,000 6.154,030 94%
94% 105 69,000 60.1 6.1
5 105 1.11% 69,000
1.11% 54,030 100% 54,030 94% 105 6.1 54,030 105 54,030 105 69,0006.1 69,000 60.1 54,030 94% 6.60% 105 1.11% 10
50.41.11% 69,000 69,000 60.1 105 50.4 94% 105
105 1.11% 188,000 1.11% 6.60% 188,000 94% 105
94% 105 1.11% 6.1 105 6.1 94% 105 9
188,000 188,000 6
% 88% 96 44.1 52,301 44.18.8 96 1.60%44.1 89,400 96 89,400 95%52,301 42.132,300 96 52,301 44.114.50% 96 32,300 9
95%
6 96 1.60% 32,300 96 52,300 88% 96
1.60% 52,301 44.1 89,400 95%52,301 52,301 44.1 9652,301 96 1.60% 52,301 44.1 89,400 95% 96 42.189,400 96 5
96 89,400 44% 1.60% 96 42.132,300 44% 1.60%
95% 8.8 44.114.50% 89,400 95% 1.60% 52,301 44.1 95%
96 44.1 95% 96 96 44.1 32,300 1.60% 9
95%
% 94%107 4.2 91,203 1071,850 90%91,2034.2 61,400 107 1,850 90%91,2034.2 91,203 107 91,2034.2 91,203 4.2 90% 107 10
90% 107 91,203 4.2 4.2 91,300 1.70% 91,203 4.2 10791,203 4.21.70% 4.291,300 4.2
7 107 1.70% 91,300
1.70% 61,400 43% 15.0 107 94% 107 4.291,300 43% 15.0 107 107
1.70% 107 90% 1.70% 6.40% 90% 107 107
1,850 90% 1,850 90% 6.40% 107 91,300 9
1.70% 4.2 91,3004.2 1,850 90%
107 1.70% 9
%79% 10.30% 184,500 1205.1 120 10.30% 7.7 184,500 78%84,500 7.7 6.60%84,500 120 84,500 7.784,500 7.7 88% 120 12
88% 120 114,900 7.7 7.7 198,000 79% 120 7.7 88% 120 10.30% 84,5007.7 184,500 7.7 116,900 88% 6.60% 120 10.30% 8
0 120 120 7.7 84,500
10.30% 84,500 78%116,900 88% 120 84,500 7.7 120 5.1 88% 10.30% 7.7 88% 120 10.30% 7.7 120 7.7 184,500 8
10.30% 84,500 114,900 116,900 120 120 116,900 88% 120 184,500 116,900 88%
1093%110 12.3 35,100 12.36.2 110 12.90%12.3 49,200 124%35,100 12.3 1.20% 35,100 12.3 35,100 12.3 85,100 110 85,100 11
% 110 12.90% 85,100 110 12.90% 93% 110
93% 110 35,100 12.3 49,200 93%35,100 12.385,100 110 12.90% 35,100 12.349,200 93%49,200 93% 1.20% 49,200 93%
12.90% 49,200 124% 61,802 110 35,100 12.3 49,200 93% 12.90%
93% 110 6.2 110 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 9
93% 110 110 12.3 110 12.3 12.90% 3
Winter 2012
% 88% 102 5.1 60,500 1027.03,800 5.20% 5.1 17,500 102 17,500 97% 102 5.160,500 102 60,500 5.160,500 8.1 17,500 97%
97% 102 60,500 5.1 5.1 5.20% 88% 102 8.1 97% 52%60,500 5.15.20% 8.1 17,500 5.1 17,500 97% 0.30% 102 60,000 10
2 102 5.20% 60,000
5.20% 17,500 52% 17,500 97% 102 60,500 5.1 102 5.20% 60,500
102 60,500 60,000 7.0 102 0.30% 60,000 102 102
97% 97% 5.20% 5.160,000 5.1 97% 102 9
102 5.20% 6
%97% 14.50% 110,100 105 14.50%14.50%15.4 150,300 55% 14.50% 110,100 5.4 99% 105 110,100 15.4 105 15.4 99% 105 10
99% 105 15.4 150,300 5.4 74,930 110,100110,100 5.4 105 44.1 99% 14.50% 110,100 5.4 188,000 99% 3.70% 105 14.50% 11
5 105 105 188,000 5.4 188,000 99% 105105 5.4 99% 105 110,100 15.4 3.70% 150,300 105 14.50% 110,100 5.4 150,300 9
14.50% 110,100 55% 44.1 105 97% 188,000 188,000 105 105 15.4 188,000 99% 105 15.4 150,300 188,000 99%
1297% 105 476,300 8.8 106 54,000 3.70%18.8 154,000 89%54,030 18.83.70% 8.8 89% 106 476,30018.8 106 18.8 89% 106 10
% 106 3.70% 154,00088.8 3.70% 97% 105 8.8 89% 106
89% 106 18.8 54,030 476,300 89% 106 54,030 8.8 106 11.1 89% 106 18.854,030 8.8 54,030 89% 0.90%106 3.70% 8
3.70% 54,030 89% 11.1 112 54,030 476,300 476,300 112 54,030
3.70% 0.90% 154,000 106 106 18.854,030 8.8 154,000 5
476,300 89% 3.70% 154,000 476,300 89%
%99% 15.20% 198,010 5.4 6.9 105 15.20% 91 219,300 80 198,000 198,0005.0 219,3005.5198,0005.0 98,0005.0 95% 80 19
95% 80 198,000 5.5 219,300 95% 80 198,000 5.591% 25.20% 5.0 80
5 15.20% 5.0 98,000 80 25.20% 198,0005.0 98,000 219,300 105 15.20% 198,000 80 219,300 95% 1.60% 219,300 95%
80 91 219,300 91% 98,000 99% 15.0 95% 80 6.9 95% 1.60% 98,000 95%25.20% 198,000 15.0 98,000 9
15.0 95% 80 80 5.0 80 80 25.20% 8

2. 241 million american adults
Listen to Radio each Week
That’s
93 % of everyone in this country
listening to radio each week.
as the past four quarters demonstrate,
radio listening remains strong
and consistent.
93% 93% 93% 93%
March 2011 June 2011 September 2011 December 2011
source: RadaR, march, June, september and december 2011, mon-sun 6am-mid, Persons 12+, Weekly Cume
Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

3. Radio Reaches millions of americans
in every Key Buying demo
Each week across America, radio is heard by...
94% 95%
aduLTs 18-49
aduLTs 18-34
95%
aduLTs 25-54
95%
aduLTs 35-64
source: RadaR, december 2011, mon-sun mid-mid, Weekly Cume
Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

4. Radio Reaches millions of
93
multicultural Listeners
Each week radio reaches...
%
95 of all Hispanics
% of all African Americans
billion hours
each month
source: RadaR, december 2011, Persons 12+, mon-sun mid-mid, Weekly Cume
Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

5. americans spend Billions of hours
Listening to Radio
14.6
Americans listen to radio
for more than
billion hours
each month
With an ever-growing number
of media choices, americans’
preference for and reliance
on radio has endured
year after year.
source: RadaR, december 2011, Persons 12+, mon-sun 6am-mid, Weekly Cume
Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

6. Nine out of Ten americans Tune to
Radio during Prime shopping hours
90
You can reach
%
of Americans
on the radio between 6am and
7Pm during the work week.
source: RadaR, december 2011, Persons 12+, mon-Fri 6am-7Pm, Weekly Cume
Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

7. 70
Radio is america’s daily Companion
%
of Americans tune in
to radio each day
for nearly
2 hours and
45 minutes
source: RadaR, december 2011, Persons 12+, mon-sun 6am-mid, average daily Cume and average daily TsL
Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

8. Radio Reaches Voters
91
Every week radio reaches
%
of people who vote
source: scarborough usa+, Feb ’10-mar ’11 adults 18+ who listened to at least 1 quarter-hour of radio in the past 5 days
Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

9. Radio audience Levels Remain Very
high during Commercial Breaks
New research shows...
93
Radio delivers more than
%
of its lead-in audience
during commercial breaks.
PPM ratings are based on audience
estimates and are the opinion of Arbitron
and should not be relied on for precise
accuracy or precise representativeness
of a demographic or radio market.
source: arbitron, media monitors, Coleman insights, 48 PPm® markets, october ‘10-september ‘11, 866 stations
Winter 2012 © 2012 arbitron inc. www.arbitron.com/radiotoday

10. Radio delivers a Consistently
Big and Valuable audience
Radio continues to be vital
to millions, which is why its
audience during programming
and commercial breaks has
remained consistently high
month after month, quarter
after quarter, and year
after year.
For more details on how radio reaches american consumers, visit
www.arbitron.com/radiotoday
PPm® is a registered trademark of arbitron inc. © 2012 arbitron inc. CoR-11-07473