1. When Digital Platforms Meet Their Readers~The emergence of New Reader Profiles
{Theebookmarketisunderconstruction. Hereare14platformswhichallowdifferentwaystoaccessebook:subscription,downloadingandcombinationof bothtypeof access.}
{Platformsarestillsearchingfortheirbusinessmarket.Editorsarenotalwayswillingtogivetheircatalogstothiskindof platformsbecausetheyareafraidtheywon’tbeenoughpaid,andsoaretheirauthors.
However,itisareallyinterestingtopicbecausethismarketismaybethefutureof ebookselling:therearenotalotof platformsbuttheyallhavedifferentoffersof ebooks.
Platformshavetoguaranteeaudienceandremunerationtoestablishgoodpartnershipswithpublishers,butusersarewaitingforpublishersandtheirinputtothebouquetquality. }
Streaming
Downloading
Streaming
+ Downloading
Variety of prices
If you want to consult a book you can have it for free, you
can buy it or pay every month. The prices can go from very
low one to higher ones.
Platforms propose free access to ebooks to attract readers,
consequently finding other sources of profit in publicity.
Diversity of services
In order to distinguish themselves from competitors, plat-
forms develop more and more services. There is a strong
will to attract readers by intensifying the innovation of
services.
Features of bouquets
Books catalogs have differents features, the main characteristics are
relating to the volume and literary forms.
The difficulty for platforms is to find good patnership with editors in
order to propose a large catalog and meet with their readers’ needs.
Classic services
Exceptional
services
Social services
Public domain
Digital
literature
Specialized
catalogs
Abundant
offer
Fee-for-service
More than 10€
Less than 10€
Free
Nowadays, none of these platforms control the distribution of cultural goods,
but all of them strongly position themselves within the market in order to
achieve growth. This competition can only lead to an increased innovation
in the customers services fiels. For example, Youboox has a partnership with
the entreprise SNCF (french railway), they allow you to access at
Youboox’s catalog while you are on the train.
Possible ways to access ebooks
Because the French families’ overall expenses on cultural
goods are decreasing, the expenses concerning the access
to cultural content are increasing. (Hadopi’s rapport)
In the future, will readers spend more on the access to
contents than on content itself?
Freemium ereader
Homo Connexus
Ebook collector
Hard-to-please person
Best-seller lover
Lost in books
Social reader
Classicus
Digital seeker
Comicphil
Bookworm
Pay-per-click person
Overpremium man
Premium man
Representation of bouquet’s volume:
Methodology and Sources on :
Anne Baudin, Carole Bernabé, Diana-Stefana Bolohan, Emma Pagan, Violaine Rebouillat
0
10
20
30
40
50
60
Both
Downloading
Streaming
Type of access from all cultural industries
January 2014