This document discusses learnings from using near-field communication (NFC) technology in marketing campaigns over the past year. Some key findings include: (1) NFC interaction rates remain modest but have increased over the last year, (2) campaigns that offer a strong call to action and clear reward see higher interaction rates, (3) collecting real-time interaction data allows campaigns to be optimized quickly. The document concludes that while NFC has progressed, showcase applications are still needed to inspire brands and consumers with its potential.